08/05/2026
Just as people have views, opinions, likes and dislikes. So should your brand, so first things first. STOP trying to be the boring luxury, timeless, elegant brand who wants to be everything to everyone, because that is a fast track ticket to NO sales ❌
1. You need to have an opinion in your market in order to dominate a position in the market (because without a position to own, you are a nobody in the space) to find your voice try this exsercise 👇
*type any of the following into your Instagram search bar luxury weddings, weddings (insert locations), wedding (insert your service)
*Scroll through and notice what’s coming up, but more importantly, notice what thoughts are running through your mind?
*You might hear yourself say ‘omggg why would anyone do that?’ or ‘love that floral arch but it really takes away from the buildings focal points’
*Now I want you to get the notes app open on your iphone and write down what is coming to your mind.
*Now I want you to use those thoughts as your next pieces of content.
*Somply get some b-roll of a nice wedding setup and turn the thought into a hook that you put over the Reel and then explain in the caption.
For example 👉 I don’t know who needs to hear this but having an all white floral arch is not the luxury look you think it is. Then wait have the words ‘do this instead 👇’ pop up afterwards so they can read your value in the caption.
And voila you have a Reel with a spicy opinion that helps you stand out from the sea of robot luxury brands. Save this post so you’ve got it handy.
DM me the word ‘help’ if you need help with a full marketing strategy for your luxury wedding brand.