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AmyLiz Social

Name: AmyLiz Social
Address: Hailsham, GB
Telephone: +447984580344

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Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from AmyLiz Social, Social Media Agency, Hailsham.

Helping small businesses show up online with confidence🫶🏻
Calm, collaborative social media support across Instagram & Facebook
📍East Sussex
Lets chat! 📩https://forms.gle/jDem4mB3Kq8SJzK29

14/10/2026

I think people sometimes forget that there’s quite a lot of thinking that happens before you actually get to the “what should we post?” bit... 👀

When I start working with a new business, I’m not just thinking about how we can fill a content calendar for the next month…

I actually want to understand the business first!🫶🏻

We need to work out what you’re actually trying to achieve, who you’re trying to reach, what your customers actually need to know, and what you want people to think or feel when they come across your business online.

Quite often, we don’t need to reinvent the wheel either….the answers to those questions, and the information you already have, can be where so much of your content actually stems from!!

Taking everything I know about a business and figuring out what their social media actually needs to look like is arguably one of the most important parts of my job.

Because a beautiful feed and a full content calendar, whilst being fantastic, don’t necessarily mean you’re achieving what you COULD be achieving…👀

There isn’t just one magic formula that works for every business. You’ve just got to work out what makes sense for yours💫

And if you’re not really sure what your social media *should* be doing for your business, that’s something I can help you work out too!

Feel free to drop me a message and we can have a chat🥰

12/10/2026

I was doing a report for one of my clients recently and spotted something that I thought was a really good reminder of why I don’t tend to get too caught up in follower numbers...

They have just over 250 followers across their two relatively new accounts.

But over the previous month, their content had been viewed almost 30,000 times 👀

And I think that’s such a useful bit of context, because if you just looked at the follower count, you might assume their content wasn’t reaching very many people.

But actually... quite the opposite!!!

And this is why I think it’s so important to look at what you’re actually trying to achieve with your social media, rather than getting too hung up on whether a particular number is going up.

For this particular client, I’d much rather have their business being seen by thousands of relevant people locally than have a big follower count for the sake of it.

Anyway... I’ve put a few more thoughts on this into the carousel because I think it’s something we can all get a little bit too obsessed with sometimes 😂

What numbers do you actually pay attention to when you look at your social media?

07/10/2026

I think we can sometimes take social media metrics a little bit too seriously... 👀

I see this quite a lot, particularly when someone has a post that performs really well and then the next one gets half the views, or suddenly doesn’t get as many likes or comments.

And I completely understand why it can feel like something has gone wrong, but I really don’t think one post performing differently to another is necessarily something to panic about…(hear me out!)

Different pieces of content have different jobs to do, and sometimes the post that gets the least views can still be the one that reaches the right person 👏🏻, answers a question 👏🏻, reminds someone about your business 👏🏻or contributes to an enquiry👏🏻

And yes, I absolutely think you should look at your content performance and use it to learn what your audience responds to. If something that used to work for you consistently isn’t working anymore, that’s useful information! It gives you an opportunity to test something different and see what happens.

But I think there’s a big difference between looking at your metrics and learning from them and letting one underperforming post convince you that your social media isn’t working!!

Sometimes a post just doesn’t do very well….it’s fine😂

Just look at the bigger picture, take anything useful from it, and then make the next thing…

It’s literally not that deep 🙃

05/10/2026

I see a lot of opinions about the use of AI within social media, and personally…I genuinely love using AI in my business 👀

I only use ChatGPT, but I use it pretty much every day. It kind of acts as my soundboard... I talk through my thoughts and feelings with it, my to do lists, ideas, all that sort of thing, and it just helps me make everything a bit clearer in my mind!

And for me, as I work on my own, I think that’s an incredibly useful tool, but really only when you use it the right way…

I do think that generally, we’re going to have to get better at knowing the difference between using AI to support YOUR thinking and using it instead of thinking FOR yourself.

Because the more content that gets produced this way, the harder it’s going to be to stand out by simply sounding good, or ticking “post something” off your to-do list when you haven’t actually put any thought into what you’re saying (no offence🙃)

I think more and more people are going to start looking for the bits within your content that feel like they could have only come from you, and that’s something AI just can’t give you.

But anyway... those are just my thoughts 👀

24/09/2026

I absolutely love my job…

But I do think that sometimes what a social media manager can actually offer to a small business is overlooked, because I think the term “social media management” can either be a little bit confusing to some people (no offence👀), or can give the impression that it’s something that anybody can do, and I don’t think that’s necessarily true…

And I’m not saying that because I want a fancy new job title either 😂

I’ve now been doing this for over three years, and a lot of my clients have been with me for quite a while at this point, so naturally the way that we work together has evolved.

There’s a level of trust in the collaboration now, where I’m not just being told what needs to be said and turning that into a post. I’m trusted to say, actually, I think we should do this instead.

And I think having someone outside of the business who understands what you care about, what you’re trying to build and what you want to be known for, but isn’t actually in the business, can be really valuable…

Because sometimes you’re just too close to your own business to see it in the way that someone else does!

So yes, I’m a social media manager, and I’m very happy to be one🥰

But I don’t think “social media management” necessarily captures everything that can come with that relationship, particularly when you work with someone long-term.

Sometimes you need someone to manage your social media….and sometimes you need someone who knows your business well enough to say, “I actually think we should do this instead.” 👀

21/09/2026

I've realised recently that I spend quite a lot of time thinking about future Amy…

Not in a big, life-planning sort of way, just in all the little everyday moments. If I've got a really productive afternoon, I'll quite often use it to get a little bit ahead. If an idea pops into my head, I'll write it down straight away because I know I won't remember it next week. If I know I've got a busy week coming up, I'll try and take one or two things off my own to do list before I even get there.

I don't do any of it because I think being organised means you've got everything figured out. And I definitely don't do it because I think everyone should always be weeks ahead!😅

I think it's just because I've learnt that every week looks different. Some weeks I'm full of ideas and could probably create content all day. Other weeks I open my laptop and genuinely don't know where to start. Some weeks clients need a little more of me. Some weeks life outside of work gets busier. That's just part of running a business!🫠

So now, whenever I can, I try and make life a little bit easier for the version of me that's still to come….

It's probably one of the kindest things I've started doing for myself... and future Amy always normally seems pretty grateful for it!🫶🏻

16/09/2026

I don't ever want my clients to feel like they've handed their social media over to a stranger🙅🏻‍♀️

Yes, I'm there to take things off their plate. But I'm also there to understand what's happening in their business, celebrate the wins, hear about the challenges and turn all of those everyday moments into content that genuinely reflects who they are!💫

That's why we catch up regularly…

Not because I need to tick a box, but because I genuinely believe the best content comes from understanding the business behind it!!

Could I just make posts every month without having those conversations? Probably👀

But I don't think I'd be doing my job as well as I could…

For me, working together has always been about feeling like you've got someone in your corner who's just as invested in telling your story as you are🫶🏻

14/09/2026

One of the things I always ask clients during a planning meeting is, "What conversations have you been having this month?"

Not because I'm being nosy (well maybe a little…👀)but because those conversations tell us so much….

As business owners, I think we sometimes forget that the things we talk about every day aren't obvious to everyone else. We answer the same questions so often that they start to feel really normal!

But if people are asking you those questions day in, day out, there's a good chance other people are wondering exactly the same thing…

That's why I always want to hear about the conversations you've been having💫

I can research your audience, help build a strategy and come up with ideas, but I'm not the one speaking to your customers every single day. You are!

And honestly, I think some of the best content comes from the things you almost didn't think were worth mentioning🫶🏻

09/09/2026

Social media management is about so much more than social media…

I think it's really easy to look at what a social media manager does and assume the job is creating posts, writing captions and scheduling content.

And yes, that's all part of it. But honestly, that's probably the smallest part of what I do!👀

Long before anything gets scheduled, we're planning ideas, talking through goals, building systems, solving problems, spotting opportunities and working out an approach that genuinely suits the business.

Sometimes I'm helping someone organise the way they create content. Sometimes we're talking through a new service they're launching. Sometimes one conversation sparks six new content ideas before we’ve even had a chance to talk about what we had planned!💫

The posts are the part people see.

The work behind them is what helps everything else feel a little calmer, more intentional and much easier to keep up with🫶🏻

07/09/2026

I think one of the biggest misconceptions about strategy is that once you've got a plan, you're supposed to stick to it….

But honestly, I don't think that's how it works!👀

Every business is different, and every business changes. What feels right at the beginning isn't always what works six months down the line, and I don't think that's a sign that the strategy failed. If anything, it's a sign that you've learnt more about the business, the people behind it and what actually fits their day to day life.

Some of the best decisions I've made with clients have been deciding to stop doing something that wasn't serving them anymore!

For me, strategy has never been about creating the perfect plan. It's about building something that genuinely works for the business behind it, and giving ourselves permission to adapt as we learn more💫

Because sometimes the best strategy isn't doing more. It's simply deciding what no longer needs your time.

Address

Hailsham

Telephone

+447984580344

Website

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