11/08/2026
A client refused to put their face on camera. So we didn't.
Not everyone starts with a piece to camera, and I've stopped pretending they should.
This client's first videos: their hands doing the work, their voice over the top. That's it. No face, no eye contact with a lens, none of the bits they dreaded.
Here's what I didn't expect.
The videos worked because their customers care about the work and the voice explaining it, not about seeing a face read a script. But, four videos in, they turned the camera round on their own. Nobody pushed. Watching the faceless ones perform made the scary version feel smaller.
If being on camera is the wall you keep hitting - go round it. Hands, voice, screen, before-and-after. The face can catch up later. Or never. The videos work either way.