Rocket Science Digital

28/09/2021

❇️ Have you booked yet? ❇️

If you want to get better results on LinkedIn, this is THE Masterclass to join.

The next one is coming up on Friday, October 1st at 10am.

There's no nonsense, no fluff and no waffle.

Just real, honest tactics that grow your network, grow your relationships and grow your business.

So what's stopping you?

Join me on Friday and get ready to grow 😀

Book today at https://www.rocketsciencedigital.net/linkedin-masterclass

21/09/2021

⬇️ Are your organic LinkedIn views dropping (again)? ⬇️

There are 3 main reasons for it - and one simple solution.

⏩ REASON 1: people are back in the office. When the boss is looking over your shoulder, there's less time for trawling LinkedIn.

⏩ REASON 2: people are back from furlough. Still had to keep up with developments even when you couldn't officially work.

⏩ REASON 3: the algorithm has changed again - of course it has!

Instead of seeing a big jump in post views in the first couple of hours after posting, they now crawl up gradually over a few days.

If you get enough engagement they can continue increasing for up to a couple of weeks.

Although they'll probably still struggle to reach the levels they were at the height of the summer.

You can no longer rely on posting good quality updates to land new clients.

So what can you do about it ❓

✳️ Join me on Friday October 1st, when I'll be explaining exactly how to get around the changes in the next LinkedIn Masterclass.

02/09/2021

I'm doing A Thing! 😃

Join me at the Blue Peak Accounting workshop next week at the wonderful Leander Club to learn how to supercharge your social media activity 🚀 🚀

💥 What should you post?
💥 When should you post?
💥 Which platforms should you use?
💥 How do you get more views and reactions?
💥 How do you turn views into actual business??

I'll be talking about all this and more... plus there's a free breakfast! 😉 🥐

Everything you need to know to successfully run your small business. Our interactive workshop is brought to you by business growth experts.

30/04/2021

If you don't have your social media posts mapped out in a content calendar, get off of Facebook now and go and do it! 👉

Sheesh, what are you thinking?? 😡

OK, I shouldn't get so irate, it's your time and effort you're wasting, not mine...

But I still hate to see people screwing up a perfectly good business with a lack of planning.

✳️ All your social media posts should have a purpose

✳️ And they should tell a story

✳️ A cohesive, connected story that makes sense

✳️ A story that turns prospects into customers

As with everything, if you don't plan carefully you'll end with a ragbag social media presence that's easy for your audience to ignore.

Bet your competitors have got their act together haven't they?

A well-planned, structured content schedule:

✴️ makes your time and effort exponentially more effective

✴️ gets the most mileage from your content

✴️ wins you business

So let me know, are you what novelists call a "planner" or a "pantser"?

Someone who plans meticulously or someone who flies by the seat of your pants?

Comment away 👇

22/04/2021

⭐️ Social Media 101 - Day 4: Choose Your Platforms ⭐️

✳️ Time is tight.

✳️ You can't be everywhere at once.

✳️ You're already stretched too thin, like an overworked pizza base.

✳️ So don't try to promote your business on all the socials just because they're there.

✳️ Focus on a couple and get really, REALLY good at those first.

✳️ Start by knowing where your audience hangs out.

✳️ Choose your battlegrounds carefully and you'll be far more effective.

22/04/2021

⭐️ GET BETTER RESULTS FROM LINKEDIN ⭐️

Our next LinkedIn Masterclass is on Wednesday, April 28th 🚀

Here's what previous attendees have said:

✅ “Jon’s LinkedIn Masterclass was masterful. His ability to teach is inspiring, clear and encouraging.”

✅ “I have taken part in several LinkedIn workshops, but this one was the best.”

✅ “Jam-packed full of good advice, clear instructions and useful tips, it’s amazing what we learned in under 2 hours!”

✅ “Fantastic tips and insights from someone who really knows his stuff.”

This 2-hour session will show you how to:

✴️ Make your profile stand out amongst 700 million

✴️ Target your ideal customers on LinkedIn

✴️ Post content that gets engagement and starts conversations

✴️ Send connection requests your prospects can’t ignore

✴️ Generate new warm business leads consistently

🚀 You’ll come away with a host of improvements to put in place immediately...

⭐️ PLUS the 20-minute daily plan to skyrocket your LinkedIn activity ⭐️

Boost your LinkedIn performance for just £59 👍

Full details & booking link at:

https://rocketsciencedigital.net/social-media-training/linkedin-masterclass-lead-generation

21/04/2021

⭐️ Social Media 101 - Day 3: Know Your Audience ⭐️

You hear this ALL the time when you're doing your own marketing - but why is it so important?

Knowing your audience inside and out allows you to:

✴️ create content that interests and engages them
✴️ share posts which help solve their specific problems
✴️ start meaningful conversations when they respond to you
✴️ create trust and understanding - key elements of a strong relationship

Knowing your audience (customers/clients) helps you create content that is appropriate to whichever stage of the buyer journey they're at:

✅ Awareness
✅ Consideration
✅ Conversion

In a nutshell, a clear picture of your target audience stops you wasting a single word.

It's VERY time consuming to create good social media content, so make sure that effort is worth it.

Coming back to yesterday's post on objectives, knowing your audience is a vital step in meeting those objectives 📊

Knowing your audience is the key to getting them to take the actions you want.

Have you created detailed user personas? Let me know in the comments 👇

20/04/2021

⭐️ Social Media 101 - Day 2: Set Your Objectives ⭐️

Leaping into social media without defining 1) why you're doing it and 2) what you aim to achieve is daunting, difficult and futile.

Knowing your goals keeps you focused on:

✴️ creating the right content
✴️ finding the right audience
✴️ measuring the right data
✴️ getting the right results

According to a Sprout Social survey, the top social media goals for marketers are:

✅ raising brand awareness (79%)
✅ direct sales & lead generation (59%)
✅ increasing community engagement (48%)
✅ growing followers (46%)
✅ increasing web traffic (45%)

NOTE: growing followers is NOT an effective goal in its own right, they have to be the right followers who will actively engage with your brand/business.

Your objectives may very well be a mixture of the above, but if you don't clearly understand what they are from the outset, your social media activity can quickly turn into a highly disillusioning time-suck.

Have you set yourself clear social media objectives? Let me know in the comments 👇

06/04/2021

⭐️ Social Media 101 - Day 1: Have A Strategy ⭐️

Launching your business on social media without knowing precisely why you're doing it is a recipe for disaster.

And before we start, "gaining lots of followers" isn't a strategy.

It's not about how many followers you have, it's about how active they are.

✴️ What's your strategy for growing a large, highly active audience of relevant followers?

✴️ What's your strategy for getting your brand in front of your target audience?

✴️ What's your strategy for driving traffic to your website from your social media channels?

✴️ What's your strategy for generating sales on social media?

✴️ What's your strategy for sharing compelling, engaging, valuable content?

A social media strategy for your business can take many forms and have many pillars.

Knowing exactly what your strategy is before you start is the key to ensuring it's a winning one.

01/04/2021

This is not an April Fool's Day prank - but you'd be a fool to miss out! 😁

Throughout April, I'm running a free training course on how to use social media more effectively for your business.

I'll post the full course right here on Facebook, as well as over on our Instagram feed and my LinkedIn profile.

The training covers:

✴️ How to develop a strategy

✴️ How to target the right customers/clients

✴️ How to set your objectives

✴️ How to choose the right platforms

✴️ How to create a content schedule

✴️ How to create effective posts

✴️ How to create engagement

✴️ How to measure results

✴️ and more...

Follow us on Facebook or find us at on Insta or https://www.linkedin.com/in/rocket-science-social-media-marketing/ on LinkedIn and learn how to supercharge your social media 🚀

27/01/2021

Are LinkedIn Groups utterly useless?

My personal experience over the past few years says they are.

I've only ever found one group that contained any useful dialogue or engagement.

Most are filled with users spamming their services.

None of the posts ever gets any engagement, so why would they bother?

Yet I can't help feeling there must be groups lurking somewhere that have thriving, active communities.

After all, it works on Facebook, so why not on LinkedIn?

Are you in any LinkedIn Groups that work? Let me know 👇

22/01/2021

How are you going to grow your business in 2021?

We all spent most of 2020 "pivoting".

But now you've pivoted, how do you ensure your new business continues to thrive?

This excellent article from Smart Insights looks at the digital marketing innovations that will spur you on.

Review Dr Dave Chaffey's recommendations on practical digital marketing innovations giving opportunities to improve leads and sales