SW1 Marketing

SW1 Marketing Freelance Marketing Consultant offering a wide range of marketing services to support small to medium sized companies achieve their marketing goals.

https://g.page/sw1marketing SW1 Marketing is a Marketing Consultancy based in Bedfordshire, offering a variety of marketing services to businesses of all sizes. From our experience, many small to medium sized businesses have their own marketing ideas but struggle to find the time to implement them, meaning marketing sometimes takes a backseat to the day to day running of the business. SW1 can help

with specific marketing campaigns as well as general marketing support tailored to your business. We offer a flexible approach for as little or as much support as you may require. Let us do the hard work for you, so you can concentrate on what you do best - running your business!

Happy New Year! Hello 2023!It's set to be a good'un! 2023, I'm ready for you!
01/01/2023

Happy New Year! Hello 2023!

It's set to be a good'un! 2023, I'm ready for you!

Wishing you all a Merry Christmas!SW1 Marketing will close for the Christmas break at 4pm Friday 23rd December 2022 and ...
23/12/2022

Wishing you all a Merry Christmas!

SW1 Marketing will close for the Christmas break at 4pm Friday 23rd December 2022 and we will re-open at 9am on Wednesday 4th January 2023.

2022 has been the busiest yet and I'm so grateful to all my clients for your support - I've got a feeling 2023 is going to be even better!

November - I think I blinked and missed October! Anyone else?Wow, what a busy month October was! Always full on and busy...
01/11/2022

November - I think I blinked and missed October! Anyone else?

Wow, what a busy month October was! Always full on and busy with exhibitions and events in full swing - looking forward to getting back to it during November. So what's on the agenda?

Client wise, main focus is on Marketing Plans, content, content and MORE content, 2 new websites in planning and a branding refresh! Just a few things to keep me busy on the lead up to... No, I can't say it yet!!

SW1 wise, my own website is having a refresh which is long overdue - although I have to admit, I am guilty of being my own worst client and I forget how it can be tricky to be decisive when it comes to websites!

I've started to reflect on 2022 and I'm feeling proud of what SW1 has achieved - making plans for 2023 is exciting and I'm very grateful for my clients (old and new) for keeping things interesting and for always keeping me busy busy!

Right, let's be getting on with it then - it's so peaceful now that half term is over!

**BRAND**Building your brand is so important for your business. It helps people recognise your business, know what you s...
05/10/2022

**BRAND**

Building your brand is so important for your business. It helps people recognise your business, know what you stand for and builds trust with your audience 👥

**Consistency is KEY**

Keeping your brand consistent across your online platforms is a quick task to do and these small things can make a big difference to customer perception... ✨

Is your logo consistent throughout all your online platforms? ☑️

Does the look and feel of your FB profile match your Instagram profile?

Do your main images from your social platforms match up with your website?

These are just a few things you can check out to build your brand identity - of course there will be some variation between online platforms but when your customers go from socials to your website for example, they should know straight away that they've arrived at the right place! 👍🏻

If you would like me to take a quick look at your platforms and give you some advice, feel free to comment below and tell me a little bit about your business!

03/09/2022

Globally, digital marketing expertise is the number one skill listed by marketers on their LinkedIn profiles, followed by social media marketing and search engine optimisation. Marketing strategy comes in at fourth, followed by knowledge of Adobe Photoshop, email marketing and content.

https://www.marketingweek.com/digital-skill-demand-techification/

September…. How!?!I’ve had the best summer and feeling very lucky to have had some amazing holidays this year with famil...
01/09/2022

September…. How!?!

I’ve had the best summer and feeling very lucky to have had some amazing holidays this year with family.

Mixed emotions for me over here, I’m sad that this summer is ending as it’s been pretty amazing and my youngest is starting big school next week which I’m definitely not ready for! 😭 Although he is very excited!

There is so much going on at SW1 in what is looking like my busiest time yet! 👀

Lots of marketing plans being prepared, new projects to work on, exhibitions in the pipeline for clients which I LOVE, although lots of organising, a couple of websites to finalise and so much more!

September always makes me feel like it’s the New Year marketing wise - and always a busy time on the lead up to…. Nope too early to say it! 😂

As well as lots of client activities happening there is also lots happening for SW1! I’ll be sharing a bit more soon so keep a look out for updates!!

It's been a looooong wait! We're going on an aeroplane and I cannot wait!! ✈️I have two very excited little people and s...
01/08/2022

It's been a looooong wait! We're going on an aeroplane and I cannot wait!! ✈️

I have two very excited little people and so I'm signing off (even though I've only just come back to my socials haha!) to spend some much needed family time in Italy 🇮🇹

Running your own business is a 24/7 job and I really struggle to switch off BUT I am going to try - I've even got two books to attempt to read!

See you on the other side ready for the next chapter of SW1 - exciting times ahead! Big, Huge! ☀ 😁

What I've been up to on my mini (big) social media break... 😁133 days since I last posted and probably even longer since...
19/07/2022

What I've been up to on my mini (big) social media break... 😁

133 days since I last posted and probably even longer since I showed my face on stories.... BUT - I'm back! 🥳

I think the general consensus on socials (yes, you Instagram) is that a lot of people have been seeing a drop in engagement so far this year so it seemed like a good time to take a little break from my social accounts and just concentrate on SW1, my clients and growing the business 😊

As a marketeer, I'd be advising my clients to make sure they show up on the right platforms, get in front of their customers and make sure they're "seen" online - I am fully aware that I have done NONE of the above recently (sorry!) but there is SO much going on with SW1 behind the scenes and I've got a good feeling about the remainder of 2022 so it's been a very productive 133 days... 👊

Watch this space for some exciting news coming soon for SW1 - meanwhile, I'll get back to my day job keeping my clients happy, mainly spending my time writing copious amounts of content, marketing plans and research! ☀️

I will try my very best to add a bit of my own content in the mix too! 💻

International Women's Day - 8th March 2022Today especially, I am thinking of all those fearless, brave and strong women ...
08/03/2022

International Women's Day - 8th March 2022

Today especially, I am thinking of all those fearless, brave and strong women fighting for their lives and freedom 💙💛

Hello Spring - is that you? 🤞🏼🤞🏼What a month February has been!! 😅✔️ Packed up our entire house and moved into a fabulou...
01/03/2022

Hello Spring - is that you? 🤞🏼🤞🏼

What a month February has been!! 😅

✔️ Packed up our entire house and moved into a fabulous new home 🏡

✔️ Celebrated Tia’s 7th birthday 😮 🎉

✔️ Survived half term and took a week off, like a proper week off with an out of office and everything!! Go me 🥳

Safe to say it’s been a busy one and I’m so grateful to all my clients for bearing with me whilst we moved, it’s been a lot and I totally underestimated the emotional rollercoaster, but it’s so worth the stress! (I’m allowed to say that now 🤣)

March is all about content! For both clients and for SW1 - my website is having a well needed refresh so I’ll be busy sorting content for not only my clients across various channels but also for myself! No pressure 😅 Watch this space for more updates on all things website.

SW1 has been up and running for 3 years this month which has completely blown my mind if I’m honest!

As an all round over-thinker and over-worrier (it’s soooo annoying!) I’m so proud of myself for everything I’ve done building up this little business of mine and although I don’t think I’ll ever fully accept I’ve done maybe a good job, I’m feeling really proud of myself and excited to see what the future brings for SW1! ♥️

What are the benefits of using a freelancer? There’s so many! 🤣If you’re a small business and getting to the point where...
22/02/2022

What are the benefits of using a freelancer? There’s so many! 🤣

If you’re a small business and getting to the point where you’ve got a 1001 things to do - maybe you should consider using a freelancer for your marketing…

There are many benefits, the main one being that it free’s up your time to do what you do best, which is usually to run your business!

We can be on hand when you need us for as little or as much as you like! Winner 💪🏻

If you’re wondering how SW1 can help your business - drop me a DM and let’s have a chat 😁

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Henlow

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SW1 Marketing is a Marketing Consultancy based in Bedfordshire, offering a variety of marketing services to businesses of all sizes.

From our experience, many small to medium sized businesses have their own marketing ideas but struggle to find the time to implement them, meaning marketing sometimes takes a backseat to the day to day running of the business.

SW1 can help with specific marketing campaigns as well as general marketing support tailored to your business. We offer a flexible approach for as little or as much support as you may require.

Let us do the hard work for you, so you can concentrate on what you do best - running your business!