The Lost Squirrel Creatives

The Lost Squirrel Creatives Helping neurodiverse business owners achieve the growth they deserve through graphic design and strategic planning

Do you know I am on other social media platforms?!I mean who isn't these days but I wanted to shout specifically about m...
15/09/2026

Do you know I am on other social media platforms?!

I mean who isn't these days but I wanted to shout specifically about my instagram account because this year, a good amount of my focus is going on there.

If you are in my world to actually see, not just read more about top tips, creative direction and event strategy this is where you want to be following me!

I'll even make it super easy by giving you the link so no tedious searching!
https://www.instagram.com/the_lost_squirrel_creatives/

Id also love to know which platform you prefer so I can follow you in those places too

Attendees love free stuff.Exhibitors want quality leads and conversations.Those two things do not automatically align.A ...
10/09/2026

Attendees love free stuff.
Exhibitors want quality leads and conversations.

Those two things do not automatically align.

A great giveaway can start conversations, create interest and make the stand more memorable.
A random giveaway can make you a busy fool.

That doesn’t mean you should ban sweets, competitions or freebies.
It means you need to understand what role each of them is playing.
A few things for you to consider:

- Is the item helping the right person notice you?
- Does the activity connect to what you do?
- Are you learning anything useful about the people who participate?
- Would they still be interested once the free thing has gone?

Attracting a crowd can look impressive.
Attracting the right conversations is usually more helpful for your business.
Need help? Let’s speak about your event strategy today!

When you think about the experience delegates have at your event, it is easy to focus on the things you directly control...
10/09/2026

When you think about the experience delegates have at your event, it is easy to focus on the things you directly control.

The venue.
The speakers.
The agenda.

But if you have exhibitors, they are part of that experience too.

A delegate doesn’t necessarily separate their interaction with an exhibitor from the rest of the event; to them, it is all part of the same day.

This is where looking at your event from different perspectives becomes really important.

You might see an exhibition area as a space you have provided.
An exhibitor might see it as an opportunity they have invested in.
A delegate might see it as somewhere to discover something useful, make a connection or simply decide whether they feel comfortable enough to approach.

All three people can experience the same space very differently.

The more we understand those different viewpoints, the more we can do to create an event that works better for everyone.

That is what we will be exploring at From A Different Perspective in November, bringing organisers, exhibitors and attendees together to share their experiences, challenge assumptions and see events from a different point of view.

If you would like to be part of the conversation, book your place for From A Different Perspective below or via the link in my bio!

When I started my preparations for Reclaimed Means Business, I didn’t jump straight into design or merch or thinking of ...
09/09/2026

When I started my preparations for Reclaimed Means Business, I didn’t jump straight into design or merch or thinking of every possible way to fill my table because, whilst important, it is a waste of time without the strategy being in place first.

To date, I have decided;

- what my key aims are for exhibiting and sponsoring
- What I am promoting at each stage
- What I need to buy to make my stand work how I want it to
- What I need to design that I don’t already have
- How I plan to hit my aims for the event

Now that I know all of this, my next step is the design work.

If you are also exhibiting and haven’t started your preparations yet and are panicking.

Let’s chat; I can help get you started!

I am looking to support people who have booked an exhibition space but have no idea what they need to do to get the most...
09/09/2026

I am looking to support people who have booked an exhibition space but have no idea what they need to do to get the most out of it.

The Event Strategy Audit exists to give you a clear overview of where you currently are with your preparations. In return for answering the questionnaire, I will send you a bespoke report with 3 easy-to-implement action steps to improve your event strategy.

To get yours for £97, click below (or use the link in my bio)!
https://www.thelostsquirrelcreatives.com/event-strategy-audit-signup

Tell me in the comments: what is one of the key things that turns you off when it comes to exhibition stands?For me, it ...
08/09/2026

Tell me in the comments: what is one of the key things that turns you off when it comes to exhibition stands?

For me, it could be any one of the following three things…

I can’t understand what you do without having to speak to the person.
The service/product isn’t for me.
Your body language isn’t inviting.

You may never know why I don’t walk over to you, but these insights might just make you think differently next time you exhibit.

“Congratulations on booking your exhibition space.” Then silence until a week before the event, when they get basic logi...
08/09/2026

“Congratulations on booking your exhibition space.” Then silence until a week before the event, when they get basic logistics info, and that's it.

This happens far too often (yes, it has happened to me in the past too)

I fully understand that final logistics change, but exhibitors deserve enough information early on to actually prepare properly if they wish to.

Your exhibitor pack should help them understand things like:

• What is the purpose of the event?
• Who is expected to attend?
• What are they getting for their investment?
• What information is needed about their business, and when it’s due?
• What promotional opportunities are available before the event?

If your exhibitors are booking months in advance, they shouldn’t have to wait until the week before to get key influencing information.

Your exhibitor pack should give them the information they need to make the most of the opportunity, with enough time to do something about it.

I’m currently creating a white-labelled Exhibitor Information Pack that organisers can add their own branding and information to, without having to build the whole thing from scratch. If you want a copy once it's done, comment PACK, and I'll add you to the list!

Hypothetical post of the weekEvent organisers… it is time to start planning your next event, and you are looking at your...
07/09/2026

Hypothetical post of the week

Event organisers… it is time to start planning your next event, and you are looking at your previous stats on exhibitor experience and rebookings.

You notice your overall event gets brilliant attendee feedback, but only 20% of your exhibitors rebook.

Where are you looking first?

I’ve added some of my thoughts in the comment!

For me, there are 3 important things and considering it is my post, I'm sharing all 3!1. Why are you there?2. What do yo...
07/09/2026

For me, there are 3 important things and considering it is my post, I'm sharing all 3!

1. Why are you there?
2. What do you want people to do after they leave your stand?
3. How can you use this opportunity to your advantage?

Logically, they might not make sense to answer in this order, but this is my order of importance.

What do you consider to be your most important thing to know before arriving?

What is actually expected of an exhibitor? I hear this next line so often…“Exhibiting puts me off because I’m not sure w...
07/09/2026

What is actually expected of an exhibitor?

I hear this next line so often…

“Exhibiting puts me off because I’m not sure what is expected of me or the business.”

And I get it...

Most exhibitors are given information about arrival times, table sizes, electricity, parking and what can or cannot be attached to the walls.

They are rarely given help with the actual strategy.

- What should the stand achieve?
- How should they begin conversations?
- What does a good interaction look like?
- How should they capture information?
- What happens after the event?

You do not need to spend the day aggressively selling to everybody who walks past.

You do not need to put on a fake event personality or perform for eight hours.

You do need a clear purpose, a message people can understand, a reason for the right people to engage and a plan to act afterwards.

If you need help with making this relatable for you, I can help!

Either directly or through your event organiser, comment for more info

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Hindley
Hindley
WN23EE

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+447714349486

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