Improper Agency

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Improper Agency

WE SPECIALISE IN CREATIVE CAMPAIGNS THAT PUT PEOPLE, ACTIVISM AND SOCIAL IMPACT AT THE HEART OF THE STORY. We take an Improper approach.

We understand the challenge of creating meaningful communications: how do you reach internal and external communities without sounding like another diversity tick-box exercise or green-washed initiative. Improper works with bold clients who are prepared to take an honest look in the mirror, who are open to asking “Could we do this better?”

Our clients are prepared to give their people a voice and build authentic communications that activate genuine social and environmental change.

27/01/2025

👋 MEET THE TEAM – NICKY THOMPSON 👋

Say hello to Nicky, who is always ready to celebrate the wins! 🥂

❌ Role at Improper:
Creative Director / Founder

❌ Background:
In telly, ranging from game shows (her first love) to having the privilege of creating the broadcast package for the FIFA Women’s World Cup.

❌ Biggest win:
£57 lottery in 1997, the day Diana died.

❌ Amazing at:
Thinking outside the box and laughing in the face of adversity.

❌ Inspired by:
Peoples commitment and her cats

❌ Loves:
Being up a mountain

❌ Happiest when:
She picks up her little one and he smiles at her for no reason... and being up a mountain

❌ Unusual fact:
She was a Pampers baby and those cheeks have been on the telly.

❌ Works for Improper because:
She enjoys being in a company that likes doing things differently.

Cheers to that!

21/01/2025

To people like Trump, we are invalid, unworthy, improper.

Well today, as always, we’re proud to be more Improper than ever 🏳️‍🌈

13/01/2025

Happy New Year from us at Improper! 🎉

When it comes to goal setting for the year ahead, our focus remains on challenging structural inequality and activating genuine social and environmental change.

So, if you're on the same page and need our help achieving your 2025 goals of creating attention-grabbing campaigns that platform marginalised voices and drive social impact, you know where to find us!

***rAgency

04/12/2024

👋 MEET THE TEAM – LAURA GOOD 👋

Laura Good is sooo good for us. Here's why: ⬇️

❌ Role at Improper: Production Manager.
❌ Background: Marketing Communications & Advertising graduate with serious skills in making all projects run smoothly, efficiently & on time – in every time zone.
❌ Biggest win: “Googling ‘Q***r Creative Agency’& finding Improper.” ❤️
❌ Amazing at: Being organised to a fault with everything sorted before one even thinks of it + friendly & lovely to work with. Can also produce some cracking taglines.
❌ Inspired by: watching an epic film and the great outdoors. Seascapes and fields in particular.
❌ Loves: yoga, anything food/ cooking related, learning Italian, visiting her local independent cinema, being out in nature and musicals.
❌ Unusual fact: She's a qualified yoga instructor. Nameste. 🙏
❌ Works for Improper because: “It’s such a breath of fresh air – everyone's opinion is respected and it feels like we're all on a level playing field. Working on campaigns and strategies that span LGBTQ+ issues, sustainability, women's issues & social justice is a very privileged position to be in, to be able to work on matters that are close to our hearts. “

❤

07/11/2024

Breaking taboos – the Improper way. ✊

Great article in recently– all about ‘Educate Yourself’ – our inclusive campaign about menopause. See: .

Some fantastic quotes from Marty Davies () from Smarty Pants Consultancy, Sarah Goslin from & our Creative Director – Nicky Thompson.

The menopause actually impacts us all in a myriad of ways. This campaign is about raising awareness, sharing diverse experiences, & being a bit playful with this often-neglected topic.

As a , majority-Q***r Creative Agency – we design campaigns that push the boundaries, often on subjects deemed ‘improper’. We get so many positive responses from people who are sick of holding their tongue.

So if you have something important to say – get in touch. 📞

06/11/2024

Why are a load of creatives wading through wetlands?

Because we are an all-terrain Creative Agency. 😂

Exciting things with are underway…stay tuned. 👂

31/10/2024

Cool waters but WARM vibes. 💙

Last Saturday, was in Brighton, where over 100 swimmers took part in .

Organised by , from , Pride Swim is about giving this community a healthy alternative to Pride – and we are proud to be creative partners.

With the support of and our incredible host , The Big Dip raised over £1000 for .

Thanks also to ,, , , , , - and all the many helpers along the way.

Pride Swim has hosted over 10 events this year and it’s just getting started - watch this space for Pride Swim 2025!

23/10/2024

Something was missing from Pride…🏳‍🌈🏳‍⚧

In 2022, realised there were few ways the LGBTQ+ community could come together for fitness & wellness. She wanted to create an event where Q***r people would feel energised - not with booze – but with endorphins & warm community vibes.

So, with our help as Creative Partners, Pride Swim was born! As a majority-q***r creative agency, building a safe space for the LGBTQ+ community to dive, race & meet their tribe was a natural fit.

With the incredible help of Michelle Weltman MBE & , there have been over 10 swims across the UK so far, with the final event of the season – The Big Dip - happening this Saturday 26th of October near . Attending will be Olympic swimmer . As a nationwide champion of equality in sport, Michael has supported us since our inception.

Thanks to our sponsors and partners: , , , & .

Want to join The Big Dip? 🌊 Go to Prideswim.org!

18/10/2024

Today is World Menopause Day. ❤

➡ Did you know that Menopause is a life transition that affects 50% of the population and can last up to 12 years?

➡ Or that 10% of women leave their jobs due to menopause*?

➡ In fact, 93% of women surveyed felt they would benefit if friends and family were more informed about menopause.**

➡ And 3 in 4 people believe menopause is still a taboo subject.**

This needs to change. With and charity partners: , and - we launched a campaign this week that raises awareness about this important topic.

Coming to a billboard near you, look out for some key messaging about some of the lesser-known symptoms of menopause. 👀 If you see one – tag us!

Follow for more info. Let’s get this conversation rolling. ❤

* The Menopause Charity
**Gen M

16/10/2024

Should women put up and shut up? Duck that.

Menopause shows up in unexpected ways – over 34 ways to be exact. And we need to talk about it.

That’s why we launched the campaign ‘Educate Yourself’ with and our charity partners: , , & .

With a focus on 10 lesser-known symptoms & a cast of 17 - all with diverse experiences of menopause - we created 10 playful scenarios to engage and encourage people to educate themselves on this important topic.

Big thanks to our models, we so appreciate your incredible input on this project:

💜 - award-winning activist and speaker.
💜 -early menopause ambassador and educator.
💜 - educator, nurse & comedian with a mission to make menopause easier for women.
💜 Karis McLarty, Kerry Thomas, Cheryl Monk CMIOSH MSc, Wangari Farrelly CMgr MCMI, Angela Kitchen, Sue Penney, Arpana Chavda & Iara Decastro - leading the way at Clear Channel.
💜 Emma Livingstone - CEO and founder of UP - The Adult Cerebral Palsy Movement.
💜 Ola Fagbohun - Health & Wellness Coach who creates supportive spaces for marginalised peri & post-menopausal individuals.
💜 Our own director Nicky Thompson – for expert duck handling. 🦆

10/10/2024

👋 MEET THE TEAM - MATT MOORE 👋

We wouldn’t be Improper without . Here's why: ⬇️

❌ Role at Improper: Account Strategist
❌ Background: Social Psychology graduate specialising in LGBTQ+ advocacy, fundraising & partnership roles. Previously a D&I advisor & account manager for and .
❌ Biggest win: The groundbreaking ‘What’s Your Name’ campaign - which raised over £100K for charity.
❌ Amazing at: Going the extra mile, working collaboratively, & being a resourceful, supportive colleague you can always rely on. 👊
❌ Inspired by: People who stand up for injustice, thinking outside the box, the q***r community.
❌ Loves: Music, reading, DJing, fitness, and good food.
❌ Happiest when: Dancing in the sun at a music festival.
❌ Unusual fact: Did a spot of modelling as a teen for Cavalli. 💅
❌ Works for Improper because: ‘I get to work with clients who want to do something different, or make a difference, or both. Every project is so unique. Plus, my colleagues are amazing’.

❤

07/10/2024

Tickets are on sale NOW for the next Pride Swim! 🥳

On Saturday 26th October at 2pm, The Big Dip will take place in Brighton. This is the final event in a series of over 20 Pride Swims across the UK in 2024!

➡️ What is it? The Big Dip will be a mass dip in the sea, raising money for the Switchboard LGBTQIA+ Helpline and sponsored by .

➡️ Where? It will take place in the Brighton waters, adjacent to the Sea Lanes and will be opened by former Olympic Swimmer and LGBTQ+ activist .

➡️ What’s involved? All participants will get a limited edition swim cap, medal and goody bag with products from Speedo and Pride Swim. After the dip, there will be a celebration area at the Sealanes for all those who have taken part.

➡️ How much? The fee is £10 and 100% of this goes to to fund their vital work.

➡️ Who can go? This event is open to over 18s and you must be able to swim to take part. We welcome the LGBTQIA+ community and its allies.

Book your place at Prideswim.org or via the link in bio!

See you there! 🏊🏻‍♀️

***r

Address

Ciconia, The Hollows, Brentford
Hounslow
TW80DZ

Website

http://www.improperagency.com/

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