AB Fiftyone

AB Fiftyone We're that breath of fresh air you've been looking for in a marketing agency. So we can put you front and centre, in the right place, at the right time.

A collection of creative minds, data experts and strategists, working together to get the most out of your digital presence. We are an award-winning Scottish digital growth marketing agency, and we work with clients worldwide to get them the results they deserve. Built on a deep understanding of how and why people interact online, we can expertly optimise your sales pipeline for products and servi

ces. If you are looking for a refreshing, innovative and outcome-orientated marketing agency, look no further. Powered by creativity, driven by results; we are ab fiftyone.

Well done to Kellands School Glee Club, who won the regional competition and will be representing North East Scotland in...
12/06/2026

Well done to Kellands School Glee Club, who won the regional competition and will be representing North East Scotland in the final in Edinburgh on 14th June.

We’re delighted to be able to cosponsor their trip to the final… Good luck Kellands!

A website should do more than look good. It should make it easier for customers to find what they need and place orders ...
11/06/2026

A website should do more than look good. It should make it easier for customers to find what they need and place orders with confidence.

We recently launched a new webshop for NorSea Marine, designed to create a smoother customer experience and support their growth online.

Take a look: https://norseamarine.com/

When marketing and business development are pulling in different directions, the commercial cost is rarely obvious until...
10/06/2026

When marketing and business development are pulling in different directions, the commercial cost is rarely obvious until it starts showing up in the wrong places.

Marketing and business development in most energy businesses share the same broad goal. They rarely share the same understanding of how buyers actually decide.

That gap tends to show up in slower sales progression, proposals that do not land as well as they should, and differentiation that feels thin despite genuine capability. It rarely gets named as the real cause because the symptoms look like market conditions.

This week's blog looks at why misalignment between marketing and BD is more commercially costly than most leadership teams realise, and what it actually takes to close the gap.

Read more: https://abfiftyone.com/growth/the-cost-of-misalignment-between-marketing-and-business-development

Every week, we share a quick email with real examples, smart strategies, and lessons we’ve learned working with growing ...
04/06/2026

Every week, we share a quick email with real examples, smart strategies, and lessons we’ve learned working with growing businesses. No filler. Just stuff that helps you do your job better (and maybe even makes you look good in your next meeting).

Join our 900+ other professionals who trust us to deliver marketing value straight to their inbox.

If that sounds like something you’d be interested in, sign up here 📥 https://abfiftyone.com/newsletter

Is your marketing challenge really strategy, or is it ex*****on?Especially in the energy sector.Most businesses aren’t s...
02/06/2026

Is your marketing challenge really strategy, or is it ex*****on?

Especially in the energy sector.

Most businesses aren’t short of ideas. They usually know what could improve, whether that’s visibility, positioning, search, or how expertise shows up in the market.

Where progress often slows is consistency.

Plans get made, then delivery gets interrupted. And without sustained ex*****on, even sensible marketing can struggle to build momentum.

Over time, activity can start to feel disconnected from commercial outcomes.

That often has more to do with ex*****on discipline than strategy.

We explored this through the lens of SEO in our latest blog, though the point reaches well beyond search.

Read the blog: https://abfiftyone.com/visibility/seo-strategy-for-oil-and-gas-why-ex*****on-is-where-results-are-won

What if buyers never click through to your website?That may not be as hypothetical as it sounds.As AI-generated answers ...
28/05/2026

What if buyers never click through to your website?

That may not be as hypothetical as it sounds.

As AI-generated answers start shaping how people research, some early impressions of suppliers could be formed before anyone reaches your homepage.

That changes the role a website plays and it also raises a bigger question.

If people can encounter your business through summaries, recommendations or generated answers, how is your business being understood in those moments?

For a lot of energy companies, that probably is not something being thought about yet.

But it may become important faster than many expect.

Interesting to watch where this goes.

Thought leadership gets a bad reputation in the energy sector.People hear it and think: white papers, lengthy reports, h...
27/05/2026

Thought leadership gets a bad reputation in the energy sector.

People hear it and think: white papers, lengthy reports, hours of writing, legal sign-off, a comms team they don't have.

So they don't bother.

But thought leadership isn't a format. It's a point of view expressed consistently over time.

It's the LinkedIn post where you share what you actually think about a licensing decision. The email where you call out something the sector keeps getting wrong. The two paragraphs where you explain why a project mattered beyond the technical delivery.

None of that requires a white paper. It requires an opinion and the confidence to share it.

The energy professionals building the most credibility right now aren't the ones producing the most content. They're the ones saying something worth remembering.

We published a blog recently on why energy CEOs should be more visible on LinkedIn and what gets in the way. Read more if it's something you've been putting off: https://abfiftyone.com/visibility/energy-ceos-your-linkedin-presence-is-a-commercial-asset

There's no shortage of expertise in the energy sector, but surprisingly little of it is visible in the market.For a sect...
26/05/2026

There's no shortage of expertise in the energy sector, but surprisingly little of it is visible in the market.

For a sector full of specialists, genuinely useful insight can still be hard to come by. Plenty of businesses have deep knowledge. Far fewer consistently turn it into something buyers can find, learn from and trust.

And where that kind of content is scarce, even modest thought leadership can travel further than many companies expect.

A lot of valuable insight stays inside proposals, projects and internal conversations, instead of becoming something the market can engage with.

We wrote about why that gap exists, and why it may be a bigger commercial opportunity than it first appears.

Read the blog: https://buff.ly/MBYTkvy

Small agency. Big sector. It's a question we get asked.Honestly, it comes down to focus. We work with a small number of ...
21/05/2026

Small agency. Big sector. It's a question we get asked.

Honestly, it comes down to focus. We work with a small number of businesses, which means we actually stay close to them. You're not handed off to a junior team six months in, and we're not just a voice on a call. We show up in person, we're at the same events, and we understand the environment you're operating in because we're in it too.

The people you speak to know your market, know how work is won in it, and have usually seen your exact problem before in some form.

That kind of familiarity builds over time. It changes the quality of the decisions, not just the output.

We're not here to take over or replace what's already working. We slot in, focus on the right things, and try to make a genuine difference to the businesses we work with.

It's a simple model. But for the right businesses, it works really well.

We'll sort the marketing once things settle down.We hear this a lot in the energy sector. And honestly, given everything...
20/05/2026

We'll sort the marketing once things settle down.

We hear this a lot in the energy sector. And honestly, given everything that's going on globally right now, we understand why it feels like the wrong moment to be thinking about marketing.

But here's the pattern we've noticed after 13 years working in this sector.

The businesses that waited for calm to invest in their visibility are still waiting. The ones that kept showing up, even quietly, even consistently, are the ones that were easiest to shortlist when opportunities did land.

There's never a perfect moment. There's just the gap between you and whoever is showing up instead of you.

If you've been putting it off, now is as good a time as any to start.

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