AB Fiftyone

AB Fiftyone We're that breath of fresh air you've been looking for in a marketing agency. So we can put you front and centre, in the right place, at the right time.

A collection of creative minds, data experts and strategists, working together to get the most out of your digital presence. We are an award-winning Scottish digital growth marketing agency, and we work with clients worldwide to get them the results they deserve. Built on a deep understanding of how and why people interact online, we can expertly optimise your sales pipeline for products and services. If you are looking for a refreshing, innovative and outcome-orientated marketing agency, look no further. Powered by creativity, driven by results; we are ab fiftyone.

10/09/2026

Social media has changed a lot. Has your content changed with it?

There was a time when long-form, horizontal video dominated online content. People would happily sit down to watch a 30-minute YouTube video, and businesses adapted their content accordingly.

Today, social media consumption looks very different. Short-form, vertical video has changed what people expect when they open LinkedIn, Instagram or TikTok.

Long-form still has its place, particularly when there is something worth explaining in depth. But businesses also need to think about how their audience actually consumes content now.

Has the way your business creates content kept pace with the way your audience consumes it?

Your website is either attracting traffic or attracting enquiries. For most energy businesses, it's doing one but not th...
09/09/2026

Your website is either attracting traffic or attracting enquiries. For most energy businesses, it's doing one but not the other.

Honest answer? It depends what you mean by SEO.

If you mean ranking for broad terms like "energy logistics provider" and hoping the right people find you, then no, probably not worth the effort.

If you mean making sure your business shows up when a procurement team in Aberdeen searches for a specific certification, capability, or offshore service, then it's one of the highest value things you can do right now.

Most energy businesses we speak to are invisible for the searches that actually lead to enquiries. Not because SEO doesn't work, but because it's been aimed at the wrong thing.

We wrote a blog on this. Worth a read if your website isn't bringing in the enquiries it should be.

Read more here: https://abfiftyone.com/visibility/seo-for-oil-and-gas-companies-getting-the-foundations-right

When does a buyer stop researching?Probably earlier than most businesses think.Buyers aren't trying to become experts on...
08/09/2026

When does a buyer stop researching?

Probably earlier than most businesses think.

Buyers aren't trying to become experts on your company. They're trying to reach a decision they can defend.

That's why every part of your digital presence matters. Your website, case studies, technical content and independent credibility each answer a different question. Together, they either reduce uncertainty or leave buyers with another reason to keep searching.

Many suppliers don't lose opportunities because they lack capability. They lose them because buyers couldn't find enough evidence to feel confident moving them forward.

That's what our latest blog explores.

Read it here: https://abfiftyone.com/buyer-behaviour/what-buyers-are-really-trying-to-decide-when-they-research-your-business

Who knows you're good? Your existing clients probably do. But what about the buyer researching suppliers six months befo...
03/09/2026

Who knows you're good?

Your existing clients probably do. But what about the buyer researching suppliers six months before a tender appears?

Some of the most respected businesses in the energy sector are also the hardest to find. Not because they lack capability, but because relationships and repeat business were enough for long enough that visibility never felt necessary.

Today, buyers compare websites and look for evidence that a business is active in the market. If they don't find you, they can't build confidence in you.

A strong reputation still matters.

The question is whether it's reaching the people who haven't worked with you yet.

Energy companies need to become better interpreters.The energy sector does not suffer from a shortage of information. It...
02/09/2026

Energy companies need to become better interpreters.

The energy sector does not suffer from a shortage of information. It suffers from a shortage of clarity. Policy, technology and investment are becoming increasingly interconnected, while public discussion is often reduced to simple arguments about which energy source is winning or losing.

That creates an opportunity for technical businesses.

Buyers rarely lack information. Increasingly, they need help understanding what that information means for their projects, investments and decisions.

Technical expertise becomes more valuable when it helps other people make better decisions. The businesses that can explain the trade-offs and real consequences behind complex projects are doing something many suppliers are not.

In technical markets, clear explanation is not just communication. It is evidence that the business understands the problem.

Commercial relationships in the energy sector still matter. What has changed is where they often begin.Long before procu...
01/09/2026

Commercial relationships in the energy sector still matter. What has changed is where they often begin.

Long before procurement starts or a business development meeting is arranged, buyers may already have encountered your engineers, leadership team and expertise through LinkedIn, project updates and industry conversations.

Those interactions rarely feel like selling, but they quietly shape familiarity long before formal supplier evaluation begins.

That's the idea behind our latest article: https://abfiftyone.com/visibility/the-feed-is-becoming-part-of-the-buying-process

27/08/2026

Could someone outside your technical team understand what you sell?

Energy businesses are full of complex products, services and technologies, and understandably, the people closest to them often explain them in technical terms.

But the person making or influencing the buying decision may not have the same engineering background.

Procurement, commercial teams and senior decision-makers all need to understand what you do, why it matters and the value it brings.

Technical expertise can only influence a decision if the people around the table understand it.

We explored this further in our blog, Why ‘Too Technical to Explain’ Is Holding Back Energy Businesses.

Read more: https://abfiftyone.com/content-marketing/why-too-technical-to-explain-is-holding-back-energy-businesses

The biggest energy opportunities may sit in the bottlenecks.Energy headlines focus on new projects, investment announcem...
26/08/2026

The biggest energy opportunities may sit in the bottlenecks.

Energy headlines focus on new projects, investment announcements and emerging technologies. Some of the biggest commercial opportunities sit somewhere less visible.

Grid connections delaying projects. Engineering bottlenecks slowing progress. The businesses solving those problems often become some of the most valuable parts of the supply chain, even if they never make the headlines.

Buyers are increasingly looking for the supplier that removes a constraint or helps a project move forward. That's a very different way of thinking about competitive advantage.

The biggest opportunity isn't always in following the next energy trend. Sometimes it's in solving the problem that's preventing it from happening.

What if marketing isn't actually the problem?When commercial growth slows, it's easy to assume marketing has stopped wor...
25/08/2026

What if marketing isn't actually the problem?

When commercial growth slows, it's easy to assume marketing has stopped working. Website traffic is down, enquiries have slowed or engagement has fallen, so the conclusion feels obvious.

The problem is that those metrics describe what has happened, not necessarily why it has happened. Changing buyer behaviour, longer procurement cycles or stronger competition can all produce exactly the same symptoms.

Before changing your strategy or your budget, it's worth asking whether the evidence genuinely supports the conclusion you've reached.

We explore why diagnosing the problem is often more valuable than reacting to the symptoms in our latest blog.

Read it here: https://abfiftyone.com/growth/why-some-energy-companies-are-busy-marketing-and-still-struggling-to-grow

Businesses often ask whether marketing is working. A better question is whether marketing has actually been given respon...
20/08/2026

Businesses often ask whether marketing is working. A better question is whether marketing has actually been given responsibility for the things that drive commercial growth.

In many businesses, marketing owns the website, the social channels and the event stands. But positioning, customer insight, sales enablement and business development decisions tend to sit elsewhere.

Then everyone wonders why marketing struggles to move the needle.

The businesses seeing the biggest commercial impact from marketing tend not to treat it as a communications function. They treat it as part of how commercial strategy gets built and executed.

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