Swype - Creative Digital Agency

12/10/2026

We won. 🏆

Swype® is officially a UK Agency Awards 2026 winner.

This one means a lot.

Foster4 has been one of the most strategically demanding campaigns we’ve worked on, bringing nine local authorities together around one shared challenge, recruiting more foster carers across Cheshire and Merseyside.

It’s involved strategy, creative, data, testing, optimisation and a huge amount of work from everyone involved.

To see that work recognised on a national stage, alongside some brilliant agencies from across the UK, is something we’re incredibly proud of.

A massive thank you to the Foster4 team for trusting us with the campaign, and to everyone at Swype® who has helped shape it.

Not a bad night. 🥂

04/10/2026

Everyone loves a great-looking website, but does it actually convert? 🚀

For Frederick R Miller, we built a mobile experience that made complex logistics services easy to understand and key actions easy to reach.

The structure, content hierarchy and calls to action were designed to help users move quickly between services, international freight, pallet booking and quote requests without losing clarity.

The result is a responsive digital experience that works just as hard as it looks on mobile and desktop.

30/09/2026

A new bespoke website for Frederick R Miller.

We redesigned and rebuilt the site from the ground up, creating a clearer, more modern digital presence for a logistics business with over 50 years of experience.

From palletised freight and warehouse storage to industry solutions and international freight, the new site makes it easier to understand the full offer, navigate services and take action quickly.

Built to communicate more clearly.
Built to perform better.
Built to grow with the business.

25/09/2026

Building brand authority... sounds scary, right?

In reality, it comes down to something pretty simple.

Can Google understand who you are, what you do, and why it should trust you?

That’s where E-E-A-T and entity building come in.

In our latest article, we break down how Google assesses experience, expertise, authority and trust, and why your wider digital footprint matters just as much as what sits on your website.

We also look at how this ties into entity building, brand mentions and the way search is changing as AI becomes a bigger part of how people find information.

If you’re investing in SEO, this is worth understanding.

Read the full article:
https://www.swypecreative.com/blog/e-e-a-t-and-entity-building-how-google-decides-who-to-trust

E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness. Google uses the concept within its Search Quality Rater Guidelines to help assess whether search results appear…

21/09/2026

Swype® Named Finalist at the European Paid Media Awards 2026! 🎉

We’re proud to see our foster care recruitment work recognised again, this time as a finalist at the European Paid Media Awards 2026.

The campaign brings multiple local authorities together under one unified, performance-led approach to foster carer recruitment, combining paid media, audience insight, creative and data across the full journey.

The judges described the work as:

“Strong and well-structured approach to a complex social challenge. Clear audience targeting, effective use of data, and a multi-channel strategy.”

Having the strategy and work recognised at both the UK and European levels means a great deal to the team, especially for work tackling such an important challenge.

15/05/2026

Prolific North Champions 2026 🏆

Last night, we were shortlisted for the New Agency to Watch at the Prolific North Champions Awards in Manchester.

Being recognised alongside some of the North’s leading agencies is something we’re incredibly proud of. 🙌

It was a fantastic evening, great to see some familiar faces and meet some new ones along the way.

A huge thank you to Prolific North for hosting a brilliant event.

23/04/2026

191,000 website visits from paid media.
59% lower cost per conversion.
90% reduction in cost per visit.
153 search keyword positions improved.

Choosing to foster is a life-changing decision, and generic ads weren’t cutting through. By taking a slower, more strategic approach, we built a performance funnel that respects the decision-making process, filters for serious intent, and is backed by clear, visible data.

The result is a campaign that performs all year round, compounding results over time.

But most importantly, it’s helping more people in Cheshire and Merseyside take their first step into fostering.

19/04/2026

Eight local authorities.
One clear message.

Foster4 needed to cut through a crowded, often confusing or misunderstood space.

Different councils. Different messaging. Different expectations.

We brought everything together into a single, unified campaign structure.

Creative built around real moments.
Clear messaging that answers real questions.
Content designed to engage, not just inform.

Because in a campaign like this, small details matter.

The right message, at the right time, to the right person, can change everything.

16/04/2026

Built to scale.
Designed to perform.

Behind the Foster4 campaign is a complete system.

Paid social, search, SEO, in-depth strategy and landing journeys all working together. Creative and messaging adapted by audience, borough and intent. Continuous testing to improve performance over time.

This isn’t a one-off campaign.

It’s an evolving strategy built around data, insight and real behaviour.

That’s how you reduce costs.
That’s how you increase volume.
And that’s how you build something important that lasts.

07/04/2026

Swype® Named Finalist at the UK Paid Media Awards 2026! 🎉

We were proud to be named a finalist at the UK Paid Media Awards 2026 for Charity / Not for Profit Campaign of the Year.

This recognition reflects our work with Foster4, bringing multiple local authorities together under one unified, performance-led recruitment strategy.

One of the judges described it as: “A strategically mature and operationally impressive campaign that transformed fragmented council-level recruitment into a unified, performance-led system.”

Read the full article at: https://www.swypecreative.com/blog/uk-paid-media-awards-finalist-2026