Wow PR with Sally Brockway

Wow PR with Sally Brockway PR and social media marketing company in Kingston-Upon-Thames PR company, social media marketing, copywriting, publicity.

I love a big-name media win as much as anyone. But a famous masthead isn’t the goal. Getting in front of the right peopl...
23/09/2026

I love a big-name media win as much as anyone. But a famous masthead isn’t the goal. Getting in front of the right people is.

This week was a lovely reminder: a book event picked up by local papers, and a client telling me local coverage had made a real difference to their project.

AI helped me move quickly on the book story. Knowing which outlets made sense, and why the story would matter to their readers, was the PR bit.

What would coverage actually need to do for your business?

I love a big-name media win as much as anyone. But a famous masthead isn’t the goal. Getting in front of the right peopl...
23/09/2026

I love a big-name media win as much as anyone. But a famous masthead isn’t the goal. Getting in front of the right people is.

This week was a lovely reminder: a book event picked up by local papers, and a client telling me local coverage had made a real difference to their project.

AI helped me move quickly on the book story. Knowing which outlets made sense, and why the story would matter to their readers, was the PR bit.

What would coverage need to do for your business? 👩‍💼

It’s probably why your pitches are being ignored. 👀Comment FAMOUS and I’ll DM you personally with the answer.
14/09/2026

It’s probably why your pitches are being ignored. 👀

Comment FAMOUS and I’ll DM you personally with the answer.

19/08/2026

Telling the truth has got me into trouble.

It’s also the reason you should trust me with your PR.

When I freelance for PR agencies , I’m sometimes expected to nod enthusiastically at an idea that I know won’t interest a journalist.

I’m not very good at that.

I’ll say the story isn’t strong enough.

That the press release is too long.

That the angle won’t work.

That no journalist is going to care just because the client does.

This doesn’t always make me the most popular person in the room.

But if you’re a small business owner spending your own money on PR, you don’t need somebody to flatter you.

You need somebody who will tell you:

What the real story is.

What journalists might actually want.

What isn’t going to work.

And whether PR is even the right answer.

I’ve spent nearly 40 years working as a journalist and another ten in PR.

I know the difference between a story and something dressed up to look like one.

I’ll always tell you the truth.

Even when it would be much easier not to.

06/08/2026

Stop celebrating social media likes. 🙈

I know that sounds ridiculous coming from someone who posts on Instagram.

But hear me out…

A Reel with 100,000 views won’t necessarily get you a single client.

A single quote in a national newspaper just might.

I’ve had clients land TV interviews, podcast invitations, speaking gigs, retail opportunities and high-paying clients because someone saw them in the media.

Visibility is about credibility, not just reach.

The businesses people trust aren’t always the loudest.

They’re the ones people have seen in places they already trust.

So yes… celebrate your likes.

But celebrate media logos even more.

Because likes disappear in 24 hours.

Credibility sticks around for years.

✨ If you’re ready to stop chasing the algorithm and start building authority, follow me for practical PR advice that actually gets you noticed.

06/08/2026

So… you want to be in the Daily Mail? 👀

Then stop asking yourself one question:

“Would people be interested in my business?”

Journalists aren’t looking for businesses.

They’re looking for stories.

A woman who was almost broken by a messy divorce - and then became a divorce lawyer.

A bodybuilder whose dreams were almost destroyed by a spinal condition.

A mum who refused to give up after doctors told her there was nothing they could do.

The business is often just the backdrop.

The human story is what gets you through the editor’s door.

If your pitches keep getting ignored, it probably isn’t because your business isn’t interesting.

It’s because you’re leading with the wrong thing.

✨ Start with the story. The coverage follows.

Address

Kingston Upon Thames
KT12TW

Telephone

0780 3987272

Website

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