Get Known Marketing

Get Known Marketing Get Known Marketing: Your digital marketing experts. We help tradespeople, local businesses, and SME

🧠 ChatGPT just got smarter, and your prompts need to, too.The latest upgrade from OpenAI isn’t just more powerful, it’s ...
23/04/2025

🧠 ChatGPT just got smarter, and your prompts need to, too.

The latest upgrade from OpenAI isn’t just more powerful, it’s more thoughtful. But to unlock its full potential, you've got to speak its language. According to ’s Forbes piece, here’s how to prompt like a pro:

- Keep it simple & specific – “5 catchy names for an eco water bottle” vs a branding dissertation.
- Reasoning – Want it analytical, creative, step-by-step? Say so.
- Output – Tell it what form you want: list, paragraph, poem, tweet?
- Examples – Show, don’t just tell—it learns fast.
- Context – Just enough to guide it, not so much that it chokes.
- Final instruction – End with any last must-haves or deal-breakers.

💬 Think of ChatGPT like a brilliant new teammate. The clearer you ask, the better the outcome.

https://www.forbes.com/sites/jodiecook/2024/09/14/how-to-prompt-the-new-chatgpt-advice-from-openai/

23/04/2025

Unless your head’s buried in the sand, you’ve probably noticed:
AI content tools promise cheaper, faster marketing.

But here’s what they’re not telling you:

The real cost isn’t in your budget. It’s in lost connection with your customers.

While the world chases automation, the smart marketers are doubling down on what truly moves the needle:
• Building genuine relationships
• Creating valuable content that converts
• Measuring true ROI beyond just numbers

AI can be a tool.

Let's talk about growing your business the right way 👇

Your website visitors are leaving money on the table... and it's probably your forms' fault 😅Here's the thing about conv...
21/04/2025

Your website visitors are leaving money on the table... and it's probably your forms' fault 😅

Here's the thing about conversion rate optimisation (CRO): most people OVERCOMPLICATE it.

I've spent years helping SMEs boost their conversions. Do you know what works BEST?

Simple fixes. No fancy tech. No expensive tools...

Just these proven test, learn and iterate mentality.

The SECRET? Start small. Test one thing at a time. And always... ALWAYS... keep it simple.

Want me to look over your digital marketing? Drop a "YES" in the comments and we can setup a call! 👇

5 CRO must dos'... without breaking the bank 🚀After years of working in performance marketing, I've found many changes t...
16/04/2025

5 CRO must dos'... without breaking the bank 🚀

After years of working in performance marketing, I've found many changes that can help your landing page be more successful. Here is a small selection that can deliver an IMPACT.

Want to know what really moves the needle?

1. Headlines that hit pain points... then solve them with your offerings. Simple but deadly effective.

2. Simplify those forms! Only ask for what you absolutely need to.

3. Stop guessing with A/B tests... Focus on ONE change at a time.

4. Speed up your site, a really quick wins 😅 (your hosting platform usually has hidden gems for this).

5. Create landing pages that MATCH your ads - keep your journey joined up, so not to confuse or panic your potential clients.

Here's the thing... You don't need to implement everything at once. Start small, measure results, and iterate. You need to keep on working on it, as CRO is never done.

💭 Which of these tips will you try first? Drop a comment below!

Want to know the biggest mistake SME owners make with data?It's not the lack of data... it's failing to turn that data i...
14/04/2025

Want to know the biggest mistake SME owners make with data?

It's not the lack of data... it's failing to turn that data into ACTIONABLE INSIGHTS.

I've guided SMEs through digital transformation, and here's what I've learned: Having Google Analytics isn't enough. You need to know what to DO with it.

The truth? Most business owners are DROWNING IN METRICS while missing golden opportunities right in front of them.

Here's what actually matters for 2025:
• Campaign metrics that drive decisions
• Sales data that tells the real story
• Human insights that make sense of it all

But here's the secret nobody talks about...

The most successful leaders don't just collect data - they blend analytics with intuition to create something powerful.

Think you're too busy for data analysis? That's exactly why you need a system that works FOR you, not against you.

Ready to stop guessing and start knowing?

Drop a "📊" below if you want to learn how to transform your business with data-driven leadership.

One of the big reasons some SMEs are pulling ahead this year is their approach to AI.While most business owners are stil...
10/04/2025

One of the big reasons some SMEs are pulling ahead this year is their approach to AI.

While most business owners are still wondering about AI, the smart ones are already adapting and winning with it.

I hear that Harvard's D^3 Institute has dropped the "Future Proof with AI Learning" course, which from my AI summary 😅 sounds like a great development opportunity.

Here's the thing...

The businesses winning right now aren't necessarily the biggest or richest. They're the ones curious enough to explore AI's possibilities and how it can help them become more effective for less cost.

And you know what? That curiosity could be your secret weapon.

08/04/2025

Is your business drowning in data while starving for insights?

I've worked with THOUSANDS of SMEs, and here's the hard truth: Having data isn't enough... knowing how to use it is everything.

By 2025, DIGITAL MARKETING will be unrecognizable. But here's what most people miss:

It's not about collecting more data...

It's about making it WORK for you.

Think of data like a compass, not a map. It shows direction, but YOU decide the journey.

Here's what I've learned:
• The best tools are useless without the right mindset
• Your intuition still matters
• Balance beats perfection every time

The future belongs to those who can blend data with human insight.

Ready to navigate the future of digital marketing?

💡 What's your biggest challenge with data in your business? Share below!

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