Lumos Marketing

Name: Lumos Marketing
Address: Lancaster, GB
Telephone: +447702289049

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Lumos Marketing

Every single business needs a marketing strategy and every single business will benefit from messaging that speaks directly to its perfect audience.

I'm here to help you with that strategy, with the words, with the connection. My clients are business owners who ...

- are stuck where they are and want to move forwards
- are lost and looking for direction
- have reached the peak of one mountain and want to get to the next
- may have progressed well without a marketing strategy and now want to accelerate their growth with one

They all have a fe

w things in common...

- they want to grow
- they recognise their weaknesses and see strength in asking for help to develop these areas
- they value the growth, creativity and opportunity presented in looking through a different lens

I work with business owners to...

- set the direction of the company
- create value propositions that sell
- ensure they have a business model designed and optimised to deliver growth
- develop core brand messaging

and specifically...

- create a detailed marketing strategy that gets results
- determine the marketing message
- identify the appropriate marketing mix to get the message out to the target market
- implement the marketing strategy

Being an integral part of my clients’ journeys is incredibly satisfying. Working with them in getting clarity, gaining confidence and
launching their businesses into exciting new phases, as they create a business that works for them, is what it's all about and sits at the heart of what I stand for. Sign up for a free consultation www.lumosmarketing.co.uk/booking/

01/11/2021

We are 1 today!

How it’s been a year I don’t know but what I do know is it’s been a year to remember. Lots of hard work, fantastic clients, enormous support and lots and lots of coffee!

Thank you to each and every one of you. Here’s to another great year!

26/10/2021

I’ve been spending a fair number of hours making curtains this week and it’s been eye opening let me tell you.

I’ve been measuring, pinning, cutting, re-measuring. I’ve fallen out with rulers, lost the scissors more times than I can count and never folded so much in my life.

Why am I telling you this? Well…

This process has been such a great example of how focusing too much on the outcome you want can actually jeopardise its success.

I’ll explain.

I’ve been making these curtains under the careful watch and supervision of a very talented (and patient!) and hugely experienced teacher and creator, my mother!

Don’t get me wrong however, I’m invested. These particular curtains are for me!

I can’t wait for them to hang elegantly in front of my French doors. I can’t wait to no longer be a fish bowl when it gets dark and to draw them each evening for that snug feeling.

PS - it’s this ‘investment’ that can cause us to lose ourselves in the end product and much like me and my curtains, when it comes to your business, believe me you’re invested.

Focusing on what I want however is NOT what’s going to get me the outcome I’m so eager to get to. Paying attention to the numbers on the ruler, the intricacies, the double checking and checking again… this is what’s important.

Understanding how the fabric moves and behaves, choosing the right colour thread and getting that set square even when I really don’t want to know if it’s out again… this is the stuff that will get me the curtains, the outcome and the result that I truly want.

So next time you find yourself gunning for the finish line at a relentless pace and not stopping to see if you’re in the right race… take a moment and remember the curtains, remember to focus on the detail, doing it well and doing it right and the result will take care of itself.

07/10/2021

Lumos Marketing is delighted to be working with HAHN Plastics Ltd and here’s a little bit about what we’ve been up to.

HAHN Plastics Ltd, part of the HAHN Group, is the UK’s leading manufacturer and distributor of innovative, recycled plastic products to the construction, landscaping, ground reinforcement and agricultural industries, nationally and globally. They offer a range of environmentally friendly products, primarily in the B2B arena. www.hahnplastics.com

Alongside the brilliant team at HAHN, Lumos has been busy creating the marketing strategy for a relatively new product in the HAHN range. A product with great promise and which is set to have a huge impact on the sector in question.

Key elements of this process have been:

- objective setting
- market research
- roadblock identification
- clarity of offer
- audience identification and understanding
- customer segmentation
- value proposition design
- messaging
- implementation planning and roadmaps

Following this strategic work Lumos developed collateral for the primary target audience which will now have landed – watch this space for the full scoop on what we created and most importantly the impact it had.

27/04/2021

3 things I read and hear every single day...

- I want to grow my business
- I want more sales
- I want more clients

I like to think about growth like this...

whether it's business growth or personal growth...

There are 3 levels:

1 - You do everything
2 - You make decisions but delegate labour
3 - You delegate decisions

Most people start at level 1 (absolutely normal, fine, you got it)
however those who climb up the levels and change those top 3 statements to:

- I am growing my business
- I have tripled my sales
- I work with clients I love and who make me money
are those who...

Are OK with not being necessary!!

This is imperative to go to the next level - to literally level-up!

Challenging - yes
Necessary - yes
Life changing - 100%

21/04/2021

One of the most frequent things I hear people talk about or ask for is what I call outputs... creative assets...AKA... the ex*****on.

These come in the form of...

- websites
- adverts
- social media posts
- videos
- webinars
- email newsletters

You get the idea.

Now think about this...

- Before Ronaldo steps up to take a penalty, what does he do?

- Before LeBron James lines up to shoot a free throw, what does he do?

- Before Federer serves at 6-5 in the 5th set, what does he do?
Do they just go for it and hope for the best?

No.

They assess their surroundings.
They consider their oponent.
They consider their strengths and weaknesses.
They use history and previous experience.
They focus the mind.
They focus on the objective.
They rehearse the outcome they want in their mind.
They draw on all their training, their failures and their triumphs.

Once these critical steps have been done and not a moment before..

they execute!

Your business is no different... it requires, demands and deserves the same attention, input, assessment, consideration, time and energy BEFORE you execute.

If you're in constant ex*****on mode and not getting the results you want and need it's time to take a step back and look at...

- Who you serve
- What problems they need solving the most
- How you serve them by solving their problems

If any one of these is out of alignment your EX*****ON won't work... so instead of trying the next platform, blaming your budget or your lack of time go deeper...

I'll spend 45 minutes with you FOR FREE looking at exactly this https://www.lumosmarketing.co.uk/booking/

12/04/2021

// Why being an expert in your field doesn't guarantee clients and why being an expert marketer does //

- you're highly qualified
- you have years of experience
- you KNOW you can help people
- you've helped people before
- you're eager and ready to go

But you have no clients!

Not only is this frustrating, it's stopping you achieving your goals but more importantly it's preventing those people who need your help from getting it.

Here are some of the classic mistakes experts make that cause this to happen:

- They talk about their products
- They talk about their services
- They talk about what they do
- They talk about their certifications and qualifications
- They use technical language and jargon
- They stay surface level

This might not sound that bad and you know you've seen it a million times... this doesn't mean it works...and believe me it doesn't!

A lot of people don't know what they need but they can relate to their problems...

so instead of presenting them with a technical product or service speak to them in words they can understand about the problems they're struggling with.

This is how you connect and can cut through everything else so you can actually get to the part where you help them.

If you learn how to do this you will automatically and authentically draw people to you, people you can help, and in turn you provide value for your clients and for your business.

If you want to go from expert to expert + marketer DM me and we can get started.

07/04/2021

// Why your high school French is harming your business //

Do you remember those compulsory language classes (mine was French) where you had to learn phrases like 'Quelle heure est-il? and 'Où se trouve la station de métro la plus proche?'

You'd stumble about the words, laughing with friends and dread the annual family holiday to France where your parents would make you 'practice' with the waiter.

Horrible memory isn't it!

- you felt uncomfortable
- you're palms started to sweat
- you had no idea what was coming out of your mouth
- the waiter certainly didn't understand you

And all you were trying to do is ask for the menu!

Well this may be more than a memory...

When you're talking about your products and services to those you believe to be prospective clients...

it's likely your high school french is what they are hearing...

Not what you wanted to hear I know.. but my aim is to be helpful which is not always the most comfortable for the recipient.

So why are they hearing clumsy French?

- You're talking about what you do, what you know and what you sell
- You're describing your product or service (like every other 'pitch' they've heard)
- You're using the fancy 'industry' terms you'd use with peers at a conference instead of talking to them in their language

Want to speak like a native?

- Start listening to your prospects problems/pain points
- Start describing how you, your product, service or skill can eliminate these problems, address their issues and CAN and WILL better their life
- Start talking the language of emotion, solution, connection
- Start talking about the benefits working with you brings
- Show them the way off the mountain they're trapped on

26/03/2021

“The stars will never align, and the traffic lights of life will never all be green at the same time. The universe doesn’t conspire against you, but it doesn’t go out of its way to line up the pins either. Conditions are never perfect…just do it and correct course along the way.” – Tim Ferris ⠀
⠀
External forces will always be present, good and bad... ⠀
⠀
and whilst we revel in those times when everything 'seems to be going our way'... ⠀
⠀..we must also revel in the times that test us and that challenge us. ⠀
⠀
Choose to move closer to your goals... ⠀
⠀
not farther away from them. ⠀
⠀
These times in your life will stay with you far longer than the 'easy' times. ⠀
⠀
The moments when you had to have courage, push, believe and struggle ... ⠀
⠀
AND pushed forward towards your goals... ⠀
⠀
are the moments you will cherish! ⠀
⠀
You will look back and feel pride, accomplishment and find resilience and strength when you need it next. ⠀
⠀
So when you’re faced with an unexpected obstacle, don’t use it as an excuse to give up on your dreams... ⠀
⠀..instead use it as vehicle to get you closer and which makes you stronger. ⠀
⠀

24/03/2021

When you're tired of blaming the channel you're using and switching to the next one because it's the 'right way' to grow your business...

- Paid ads
- Blogs
- Facebook
- IG
- Cold emailing
- Webinars
- Websites
- Podcasts

And yet the results are poor or non-existent and your patience and money is running out...

Which is an all-too-common experience for coaches, consultants and service providers...

KNOW you don't need to face this frustration ever again...
It's a bold claim I know but it's time to unlock your UNIQUE BLUEPRINT that will keep your pipeline full of perfect clients who just can't wait to work with you..
..and you don't need a new website or huge social media following!

Introducing Powered by Connection

Powered By Connection walks you through the critical factors which separate the experts (who have to turn people away due to demand) from those that only ever land new clients by chance.

It's a step by step roadmap for attracting your dream clients, winning them over and enrolling them.

Here's what that looks like:

Step 1 - Master Your Mindset
Step 2 - Define Your Audience
Step 3 - Craft The 'Perfect Offer'
Step 4 - The Art Of Attraction

The best part is it doesn't take long to kick in and you can start straight away...plus you don't need a website or any paid ads.

Here’s all you need to do to get started with Powered by Connection today...

Simply click the link below and you’ll be taken to my booking page where you can select a spot in my calendar.

https://www.lumosmarketing.co.uk/booking/

We'll talk about how you can implement these strategies in your business and if we're a good fit I'll enroll you there and then and you'll have access to a system that puts an end to long days with no return and PUTS YOU IN CONTROL with your ideal clients flocking to you....PLUS you'll have 1:1 coaching with me.
So we're down to the nitty gritty where you have to make a choice...

You can carry on with your day and choose to ignore those nagging doubts that keep you awake at night OR...
..you can make a small but pivotal promise to yourself and your future clients… and choose to give Powered by Connection a shot.

11/03/2021

"If you wake up in the mornin' and you can't think of anything but singin' first...then you're supposed to be a singer girl" Sister Act 2

Hands up if this is how you feel about what you do?

🙋‍♀️

09/03/2021

Another top tip from the Lumos team. Check back each Tuesday for valuable insights and thoughts which may just change the way you think about your business.

Contact me for a chat about your business needs 📩 📞
[email protected]

08/03/2021

What is the number ONE thing people ask for when you've lost something and need their help?

DETAILS!

Simple question coming up...

What's more helpful?

a) He's a yellow lab, medium build, about 2 years old
b) He's a yellow lab, more golden than anything though. He's a long haired one (think Lassie)... he's got a metal collar on which says 'Toby' and he'll no doubt have a tennis ball in his mouth... He's super friendly so don't be surprised if you see him with people... he'll just be saying hello. He responds to 'Toby' or 'Tobias' (when he's been bad) 🤦‍♀️

See where I'm going with this one?

Take 10 minutes and pretend you've LOST YOUR CUSTOMER (don't worry you haven't gone crazy)... see what happens.

If you need help finding them you know where to find me... I've got long blonde hair, I respond to chocolate and I can usually be found behind a laptop... only kidding...you can book a spot here .... https://loom.ly/AdOGgJY

🔹 Define exactly who you're targeting AND DISCOVER what drives them and what keeps them awake at night
🔹Get clarity on precisely WHAT you help them with and HOW you do it
🔹Become an expert in connecting with your customers and talking to them about how YOU can SOLVE THEIR PROBLEMS

In 8 weeks you can be waking up to an inbox full of people who want to work with you!

If you want to know more, comment YES below and I'll send something your way.

Address

Lancaster

Telephone

+447702289049

Website

http://www.lumosmarketing.co.uk/

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