Unavoidable Marketing

21/07/2026

Just shipped our biggest guide yet: Google Ads for UK Trades 2026.

If you run a plumbing, electrical, roofing, joinery or any trade business, this is the honest breakdown of what Google Ads actually costs to run properly.

Short version: £60 to £110 per booked job when it is set up right. £600 to £1,400 per booked job when it is not.

The guide covers campaign structure by service type (not town), offline conversion imports for booked jobs, negative keyword sculpting, landing pages that answer cost and timescale upfront, and how a strong Google Business Profile amplifies paid CPJ.

Full guide:

Pillar guide - July 2026

21/07/2026

Not showing up on Google when someone nearby searches for what you do? Nine times out of ten, one of these is the reason.

The signals that actually get you into Google's local 3-pack in 2026:

- The right primary category on your Google Business Profile. This is the strongest ranking signal on the whole profile - and most businesses picked the wrong one three years ago and never touched it.
- Review recency, not just volume. 30 reviews in the last quarter beats 150 from three years ago.
- Real local landing pages, not doorway pages. Google now punishes copy-paste "we serve Leeds / York / Harrogate" templates.
- Fresh photos every week or two - team, work, results. Not stock.
- Consistent NAP citations. Same name, address and phone across every UK directory.
- One local backlink (chamber of commerce, local paper, supplier site) beats fifty generic ones.

None of it is glamorous. All of it compounds.

Full 2026 playbook here:

https://unavoidablem.com/rank-in-google-local-3-pack-signals/

We run free, no-obligation local SEO audits - proper written report either way. 07749 941 111 or the link above.

The real signals that get you into Google's local 3-pack: GBP optimisation, citations, reviews, on-page. What works, what does not.

20/07/2026

"Free audit" is one of the most abused phrases in this industry. Most of them are just a sales appointment wearing a lab coat.

Here is what an honest one actually looks like, based on the several hundred we have run:

- It names specific pages, not vague categories.
- It ranks findings by impact and effort. Some fixes take 20 minutes, others take three months.
- It tells you what NOT to do. Every honest audit has at least one "leave this alone".
- It shows you the working. Screenshots, crawl reports, search terms data. Evidence, not opinions.

Roughly 80% of the audits we run flag the same handful of issues - slow mobile load times, a half-finished Google Business Profile, GA4 firing on the wrong events, and Google Ads paying for the brand's own name.

Full checklist here:

https://unavoidablem.com/free-website-marketing-audit-what-it-covers/

Free, no obligation. 07749 941 111 or the link above.

What a proper free website and marketing audit really covers, the issues we find in 80% of businesses, and how to spot an honest one.

20/07/2026

The Car Finance Hub

📈 +150% organic traffic in just 8 weeks.

That's what happened when The Car Finance Hub let us loose on their SEO.

No magic tricks, no shortcuts - just a strategy built around what their customers are actually searching for, and showing up when it matters.

Ready for numbers like this? Drop "SEO" in the comments or hit the link in bio to book your free strategy call. 🚗

13/07/2026

Your Google Business Profile sends you a performance report every month. Most business owners never open it. Fair enough - most of it is noise. But there are 3 numbers in there that reliably predict your next month of enquiries, and if you know which ones to watch you can spot problems (or wins) coming a fortnight before they arrive.

Read the plain-English breakdown here, and if you want us to read yours with you it is on the house.

Your GBP sends a monthly performance report. Most owners never open it. Here is what the numbers mean, and the 3 that actually predict enquiries.

10/07/2026

Our founder Andrew pulled together the five marketing comparisons every UK trade should read before signing another contract. Real UK cost per booked job across LSA, Google Ads, Facebook, Bark, and the CRM platforms trades most often ask us about.

Worth ten minutes if you are about to sign anything new, or wondering whether your current stack still stacks up.

Full hub:

Real UK cost per lead and cost per booked job figures. LSA vs Google Ads, LSA vs Facebook Ads, LSA vs Bark, plus Unavoidable CRM vs HubSpot and GoHighLevel. Live client data.

29/06/2026

If your Google rankings have dropped recently, you're not alone - and it's almost certainly not random.

Here are the most common reasons we see rankings fall when we audit new client sites:

✅ Site speed - Google now uses Core Web Vitals as a direct ranking factor. A page that loads in over 3 seconds is already at a disadvantage.

✅ Algorithm updates - Google makes hundreds of changes every year. Sites built on shaky foundations feel them first.

✅ Competitor activity - if someone in your market has been consistently publishing content and building links, they'll eventually overtake you, even if you haven't done anything wrong.

✅ Technical errors - broken links, crawl errors, and duplicate content all tell Google your site isn't being properly maintained.

✅ Lost backlinks - if websites that linked to you have gone offline or changed their content, your authority score can drop.

The good news is that all of these are fixable - once you know which one you're dealing with.

We offer free SEO audits for UK businesses. Drop us a message and we'll take a look. 👇

26/06/2026

If you have ever spoken to an SEO agency that promised page one in 30 days, you have spoken to someone who is either fibbing or about to do something risky with your website. SEO works. It works very well. But it does not work on the schedule most sales pitches imply.

So here is the honest version. No spin, no hedging, no “it depends” as an excuse for not telling you what to expect.

This is what a proper SEO campaign actually delivers in month 1, month 3, month 6 and month 12, and the metrics you should be watching at each stage.

Before the timeline starts: the part nobody talks about... https://unavoidablem.com/honest-seo-timeline/

25/06/2026

The fact that you're reading this is the entire point.
Think about what just happened. The algorithm surfaced my name and my business to you - a professional, a decision-maker, someone in my network or adjacent to it - from a feed of thousands of posts.

I didn't cold call you. I didn't pay to reach you right now. I showed up consistently, and the platform rewarded that.

Here's what I see constantly working with businesses across the UK:
The ones struggling for leads have gone quiet on social. The ones winning new clients are showing up - not perfectly, not with viral content - just regularly.

Social media isn't a megaphone. It's a presence. And presence builds trust before a prospect ever picks up the phone.
You just registered two things without trying:

→ Andrew Heppinstall

→ Unavoidable Marketing

That's brand awareness working in real time.

If your business has gone quiet, you're not just missing out on engagement - you're ceding ground to competitors who haven't.
The void doesn't make noise when it takes you. It just gets harder to come back from.

What's your biggest barrier to consistent content? I work with businesses to solve exactly this.

Let's talk.

15/06/2026

🚛 New website just launched - JT Anderson Transport Ltd
We built a brand new site for this third-generation family haulage business based in Castleford, West Yorkshire - including a full fleet showcase, individual pages for every crane size, and a quote system built for serious contractors.
Founded in 1955. Still family-run. Still going strong.

Head over and take a look 👉 jtandersontransport.com

If your trade or industry business needs a website that actually works as hard as you do - get in touch. Free consultation available. 🔗