11/02/2026
are a modern golf and entertainment venue built around Trackman simulators, crazy golf, food, drinks and a proper social atmosphere. When they first came to us, the business had huge energy in the space but the brand didn’t fully reflect it. It felt a bit flat in places and inconsistent across touchpoints, especially as they were growing and pushing harder on events, memberships and league play.
They wanted something sharper. More confident. More fun. More them.
We worked closely with the team to reposition HUKD as a no-dress-codes, no-committee, good-times-first kind of golf club. Competitive if you want it. Casual if you don’t. Built for mates, dates, families and league die-hards alike.
From there, we rebuilt everything around that idea.
We shaped the strategy, tightened the messaging and developed a bold visual identity system that could flex across digital, print and the venue itself. The logo was refined, the colour palette amplified, typography systemised and the whole thing designed to feel punchy, modern and unmistakably HUKD.
We then rolled that into a full website redesign, built to sell the experience properly, not just list activities. Clear journeys, stronger CTAs, and space to showcase leagues, offers, memberships and events without it feeling cluttered.
Alongside that, we directed and delivered photography that actually captures the energy in the venue, not stock-feeling “people holding clubs” shots. Real moments. Real reactions. Food, drinks, swings, celebrations. We supported it with ongoing content creation and social media management to bring the brand to life week in, week out.
The result is a brand that finally matches the atmosphere inside the venue. Louder. Cleaner. More confident. And built to grow.
Proud of this one.
