Crop 45

Crop 45 We make brands look good online. We specialise in commercial photography and social media marketing

A little glimpse into the dishes we photographed for  Hogmanay menu - created especially for their Edinburgh flagship ve...
29/12/2025

A little glimpse into the dishes we photographed for Hogmanay menu - created especially for their Edinburgh flagship venue.

There’s something really satisfying about capturing food that’s been crafted with this much care: the colours, the textures, the elegance in every plate.

Part two of the Desi Daru series and this one’s all about balance.Rich mango tones, a narrow bottle silhouette, and ligh...
22/12/2025

Part two of the Desi Daru series and this one’s all about balance.
Rich mango tones, a narrow bottle silhouette, and light that hits just right.
No styling tricks here, just a play between form, colour, and shadow.

Shot in-studio as a continuation of a personal lighting and composition study.

A Taste of Home - the Signature cocktail series we shot for  back in spring.Each serve was tied to a personal memory fro...
18/12/2025

A Taste of Home - the Signature cocktail series we shot for back in spring.

Each serve was tied to a personal memory from the team who created it, which made photographing this set feel a little more meaningful than most.

This year’s festive brief from  came with two asks: make it feel luxurious and make it feel like a dream.We leaned into ...
15/12/2025

This year’s festive brief from came with two asks: make it feel luxurious and make it feel like a dream.

We leaned into soft shadows and blurred motion to create a series that feels more like a memory than a still life.

11/12/2025

A little BTS from the Opti series for
Such a fun one to shoot, especially with the colour work we were able to explore.

Shot for  Tennessee Honey 🍯 a serve that nods to the flavour at the heart of the bottle. Subtle styling details, soft sh...
04/12/2025

Shot for Tennessee Honey 🍯 a serve that nods to the flavour at the heart of the bottle. Subtle styling details, soft shadows and a clean palette to let the honey do the talking.

Shot these beauties for  - a series of Classic 811 fly reels, each colour inspired by nature.⁠We leaned into that concep...
01/12/2025

Shot these beauties for - a series of Classic 811 fly reels, each colour inspired by nature.⁠

We leaned into that concept and built a lighting setup that plays on the Northern Lights.⁠ Clean, graphic, and slightly surreal.⁠

Sometimes the simplest ideas make for the most striking results.

Food isn’t something I usually gravitate toward but when I do, it’s all about the styling, the hands, the pacing of the ...
27/11/2025

Food isn’t something I usually gravitate toward but when I do, it’s all about the styling, the hands, the pacing of the table. Balancing light, texture and people in a tight frame is a different kind of challenge (especially mid-service).

Few of my personal favourites shot for

This one had been sitting on the shelf for a while - a bottle I’ve always admired for its shape, colour and design.So on...
20/10/2025

This one had been sitting on the shelf for a while - a bottle I’ve always admired for its shape, colour and design.

So on a rare quiet day in the studio, I gave it some time and used it as a chance to experiment with the tilt-shift camera. No pressure, just play. And a good reminder that sometimes the best ideas come when you’re not chasing them.

A look back at the Jack Daniel’s 10 Year UK launch - shot exactly a year ago at The Ned in London.An incredible night of...
16/10/2025

A look back at the Jack Daniel’s 10 Year UK launch - shot exactly a year ago at The Ned in London.

An incredible night of whisky, storytelling and a special appearance from Master Distiller Chris Fletcher 🥃

Still one of our favourite event captures to date.

New season serves for The Alchemist - shot in the studio earlier this year.Clean gradients, sculpted light and a little ...
13/10/2025

New season serves for The Alchemist - shot in the studio earlier this year.

Clean gradients, sculpted light and a little smoke & shadow to bring these wild drinks to life. Always a pleasure working on creative sets like these.

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