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Ina4

Name: Ina4
Address: Leeds, GB
Telephone: +441133221555

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Ina4 was founded in 2002 with offices in both Leeds & Wigan and boasts a wealth of experience in web We aim to make digital simple for you and your business.

From the start of your digital journey with a new business website, to expanding your digital presence through digital marketing services, through to making your day to day work easier with the development of software tools. For nearly 20 years we have been providing digital services for a wide range of clients across the world and making the digital world easier for you is at the heart of everything we do.

18/09/2026

Google is changing your Search campaigns for you. No opt-in required.

Since 1 September, campaigns running broad match or auto-created assets have been quietly migrating to AI Max. Dynamic Search Ads are next.

It hands more of the day-to-day over to Google's automation:
- Keywords become signals rather than strict rules
- Your ad copy can be rewritten to match the search
- Clicks can be routed to a different page on your site
- You become eligible for placements inside AI Overviews and AI Mode

Set up well, it can lift conversions drastically. Set up badly, it can quietly spend more and call it growth.

The difference is what you sort before the switch flips: clean conversion tracking, tight brand controls, sensible URL rules and honest measurement.

We've broken down the full pre-migration checklist on the blog. Link in the comments below.

10/09/2026

Need customers this week, not next quarter?

That is exactly what PPC is built for. But "pay to sit at the top of Google" is only half the story.

It is not simply whoever bids the most that wins. And it is surprisingly easy to pour good money into clicks that were never going to convert.
Our latest blog breaks down how paid search actually works, including:
- How the Google Ads auction really decides who shows up
- What you are actually paying for when you run ads
- Where budgets quietly get wasted (and how to stop it)

If you are thinking about paid search, or already running ads and not sure they are pulling their weight, our latest insight is for you.

Read it at the link in the comments below.

26/08/2026

𝗔 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝘁𝗵𝗮𝘁 𝘄𝗼𝗿𝗸𝘀 𝗵𝗮𝗿𝗱 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀, 𝘯𝘰𝘵 𝘢𝘨𝘢𝘪𝘯𝘴𝘵 𝘪𝘵.

Culture Impact help organisations to build workplace cultures that deliver real, measurable impact, but their previous website was getting in the way of that.

That’s where we came in. Our team:
- Stabilised the site, then rebuilt from the ground up
- Stayed on Wix Studio, the right platform for them
- Committed to best practice throughout, for a professional, reliable finish
- Gave the client full control to update content in minutes, not days

The results:

𝟯𝟭.𝟵𝗸 𝗺𝗼𝗿𝗲 𝗶𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻𝘀

𝟰𝟳.𝟳𝟯% 𝗹𝗶𝗳𝘁 𝗶𝗻 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀

Now they've got a site that ranks, converts, and makes it easy for customers to get in touch. And the feedback speaks for itself.

Like the sound of this? Get in touch with the ina4 team, and read the full case study in the comments below.

21/08/2026

The rules on AI content just changed.

As of August 2nd 2026, driven by the new EU AI Act, the big AI providers have started embedding invisible watermarks into everything their tools produce or alter. This applies to text, images, and files that come from Claude, Google, Meta, Microsoft and OpenAI alike.

Here's the part that matters: these watermarks travel. Copy AI text into your website and the mark can come with it. But all it proves is that content is AI-produced or AI-amended. It says nothing about whether that content is any good.

Which means the fundamentals still win. Real expertise, clear structure and honest disclosure are what set your content apart, for your readers and for Google.

Use AI well, be straightforward about it, and keep your quality high. That's the whole game now.

Read our latest insight on AI watermarks at the link in the comments below.

06/08/2026

Our paid media team just levelled up.

We're delighted to welcome Alexander Hives to Ina4 as our new Paid Marketing Manager!

With his proven track record of growing revenue for clients across golf, leisure and healthcare, Alex knows how to turn marketing spend into measurable growth. He'll be managing complex campaigns across all social and search platforms, driving performance for clients across a huge range of industries.

Big things are coming. Watch this space.

05/08/2026

Deejah Resorts & Swimwear came to us to take a luxury swimwear brand from build to launch to growth.

Our team developed a bespoke Shopify website, launched it, and moved straight into paid social and social media campaigns to keep up the momentum.

Three weeks in, and here’s what we’ve achieved together:
→ 106,755 people reached on Meta
→ 19,720 clicks to the site
→ £0.03 blended cost per click
→ £646 total media spend

When one team takes care of the build and the media, nothing gets lost in the handover.

More to come as Deejah Swimwear continues to grow with us.

31/07/2026

Rising ad costs. Weak search visibility. A website that couldn't keep up with the brand's ambition. That's what KershKicks were dealing with before they came to us.

They sell exclusive deadstock trainers to a national market, and they wanted to scale properly. Not with a quick fix, but with a strategy to match their ambition.

So we pulled every lever at once:
• PPC rebuilt around their niche audience
• SEO from the ground up
• Blog content that gave their brand a voice
• A full website redesign in Shopify that was custom built to convert

The results:
• 𝟭𝟵.𝟰𝗸 𝗺𝗼𝗿𝗲 𝗰𝗹𝗶𝗰𝗸𝘀
• 𝟰.𝟲𝗸 𝗺𝗼𝗿𝗲 𝗶𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻𝘀
• 𝟰𝟳.𝟰% 𝗹𝗶𝗳𝘁 𝗶𝗻 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀

Now they've got a site they can manage themselves, updates in minutes not days, and customers who actually enjoy shopping with them.

𝗦𝗘𝗢, 𝗣𝗣𝗖, 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗮𝗻𝗱 𝘄𝗲𝗯 𝗱𝗲𝘀𝗶𝗴𝗻 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿, 𝘯𝘰𝘵 𝘪𝘯 𝘪𝘴𝘰𝘭𝘢𝘵𝘪𝘰𝘯.

Like the sound of this strategy? Get in touch with our team, and read the full case study in the comments below.

31/07/2026

𝗕𝗲𝘁𝘁𝗲𝗿 𝗥𝗮𝗻𝗸𝗶𝗻𝗴𝘀. 𝗦𝘁𝗿𝗼𝗻𝗴𝗲𝗿 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀. 𝗛𝗶𝗴𝗵𝗲𝗿 𝗥𝗲𝘃𝗲𝗻𝘂𝗲.

That’s the difference real commercial growth makes, and it’s exactly what we deliver at ina4.

We’re a performance based digital marketing and development agency, which means that we measure our success by the success of our clients.

No vanity metrics, no fluff. We work to get visible results for your bottom line, plain and simple.

𝗕𝗼𝗼𝗸 𝗮 𝗳𝗿𝗲𝗲 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝘁𝗶𝗼𝗻 𝗰𝗮𝗹𝗹 with our team today using the link in the comments below, and find out more about where your biggest opportunities for growth lie.

09/06/2026

Is your website built for the people who actually buy from you?

When O'Neills Kitchen Supplies came to us, their Magento site was in need of a refresh. Trade customers struggled to navigate it on mobile, and this could have cost them repeat orders.

So, the ina4 team rebuilt the experience around how trade clients actually shop. Still in Magento, we implemented the following to improve their site's functionality:

• 𝗠𝗼𝗯𝗶𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗱𝗲𝘀𝗶𝗴𝗻

• 𝗔 𝘀𝘁𝗿𝗲𝗮𝗺𝗹𝗶𝗻𝗲𝗱 𝗰𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗳𝗼𝗿 𝗳𝗮𝘀𝘁 𝗿𝗲𝗼𝗿𝗱𝗲𝗿𝗶𝗻𝗴

• 𝗔 𝘀𝗶𝗺𝗽𝗹𝗲𝗿 𝘁𝗿𝗮𝗱𝗲 𝗮𝗰𝗰𝗼𝘂𝗻𝘁 𝘀𝗶𝗴𝗻-𝘂𝗽 𝗮𝗿𝗲𝗮

• 𝗡𝗲𝘄 𝗹𝗮𝗻𝗱𝗶𝗻𝗴 𝗽𝗮𝗴𝗲𝘀 𝗯𝘂𝗶𝗹𝘁 𝘄𝗶𝘁𝗵 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗶𝗻 𝗺𝗶𝗻𝗱

• 𝗢𝗻𝗴𝗼𝗶𝗻𝗴 𝗣𝗣𝗖 𝗮𝗻𝗱 𝗦𝗘𝗢 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝘁𝗼 𝗱𝗿𝗶𝘃𝗲 𝗹𝗼𝗻𝗴-𝘁𝗲𝗿𝗺 𝗴𝗿𝗼𝘄𝘁𝗵 𝗮𝗹𝗼𝗻𝗴𝘀𝗶𝗱𝗲 𝗮𝗻𝘆 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝘄𝗼𝗿𝗸.

The results speak for themselves: 𝗵𝗶𝗴𝗵𝗲𝗿 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗿𝗮𝘁𝗲𝘀, 𝗮 𝘀𝘂𝗿𝗴𝗲 𝗶𝗻 𝗼𝗿𝗴𝗮𝗻𝗶𝗰 𝘁𝗿𝗮𝗳𝗳𝗶𝗰, 𝗮𝗻𝗱 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝗿𝗮𝗻𝗸𝗶𝗻𝗴𝘀 for several competitive keywords.

If your website isn't working as hard as your business, this is what's possible.

05/06/2026

Noticed a dip in your website traffic lately? You're not imagining it.

Google's AI Overviews are now answering search queries directly on the results page — which means fewer people are clicking through to the sites that actually helped inform those answers.

It's a frustrating shift. But it's not the end of SEO.

Here's what you can do about it:
✅ Create content that AI can't easily replicate — real expertise, real experience, real insight
✅ Structure your content so Google actually cites you as a source
✅ Focus on local and transactional searches, where AI Overviews show up far less
✅ Build other traffic channels so you're not relying on Google alone

SEO is changing. The businesses that adapt now will be the ones still performing this time next year.

Read the full insight in the comments section.

Address

Leeds

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

+441133221555

Website

http://www.ina4.com/contactus.php

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