Ina4

Ina4 Ina4 was founded in 2002 with offices in both Leeds & Wigan and boasts a wealth of experience in web We aim to make digital simple for you and your business.

From the start of your digital journey with a new business website, to expanding your digital presence through digital marketing services, through to making your day to day work easier with the development of software tools. For nearly 20 years we have been providing digital services for a wide range of clients across the world and making the digital world easier for you is at the heart of everything we do.

Is your website built for the people who actually buy from you?When O'Neills Kitchen Supplies came to us, their Magento ...
09/06/2026

Is your website built for the people who actually buy from you?

When O'Neills Kitchen Supplies came to us, their Magento site was in need of a refresh. Trade customers struggled to navigate it on mobile, and this could have cost them repeat orders.

So, the ina4 team rebuilt the experience around how trade clients actually shop. Still in Magento, we implemented the following to improve their site's functionality:

• 𝗠𝗼𝗯𝗶𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗱𝗲𝘀𝗶𝗴𝗻

• 𝗔 𝘀𝘁𝗿𝗲𝗮𝗺𝗹𝗶𝗻𝗲𝗱 𝗰𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗳𝗼𝗿 𝗳𝗮𝘀𝘁 𝗿𝗲𝗼𝗿𝗱𝗲𝗿𝗶𝗻𝗴

• 𝗔 𝘀𝗶𝗺𝗽𝗹𝗲𝗿 𝘁𝗿𝗮𝗱𝗲 𝗮𝗰𝗰𝗼𝘂𝗻𝘁 𝘀𝗶𝗴𝗻-𝘂𝗽 𝗮𝗿𝗲𝗮

• 𝗡𝗲𝘄 𝗹𝗮𝗻𝗱𝗶𝗻𝗴 𝗽𝗮𝗴𝗲𝘀 𝗯𝘂𝗶𝗹𝘁 𝘄𝗶𝘁𝗵 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗶𝗻 𝗺𝗶𝗻𝗱

• 𝗢𝗻𝗴𝗼𝗶𝗻𝗴 𝗣𝗣𝗖 𝗮𝗻𝗱 𝗦𝗘𝗢 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝘁𝗼 𝗱𝗿𝗶𝘃𝗲 𝗹𝗼𝗻𝗴-𝘁𝗲𝗿𝗺 𝗴𝗿𝗼𝘄𝘁𝗵 𝗮𝗹𝗼𝗻𝗴𝘀𝗶𝗱𝗲 𝗮𝗻𝘆 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝘄𝗼𝗿𝗸.

The results speak for themselves: 𝗵𝗶𝗴𝗵𝗲𝗿 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗿𝗮𝘁𝗲𝘀, 𝗮 𝘀𝘂𝗿𝗴𝗲 𝗶𝗻 𝗼𝗿𝗴𝗮𝗻𝗶𝗰 𝘁𝗿𝗮𝗳𝗳𝗶𝗰, 𝗮𝗻𝗱 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝗿𝗮𝗻𝗸𝗶𝗻𝗴𝘀 for several competitive keywords.

If your website isn't working as hard as your business, this is what's possible.

Noticed a dip in your website traffic lately? You're not imagining it. Google's AI Overviews are now answering search qu...
05/06/2026

Noticed a dip in your website traffic lately? You're not imagining it.

Google's AI Overviews are now answering search queries directly on the results page — which means fewer people are clicking through to the sites that actually helped inform those answers.

It's a frustrating shift. But it's not the end of SEO.

Here's what you can do about it:
✅ Create content that AI can't easily replicate — real expertise, real experience, real insight
✅ Structure your content so Google actually cites you as a source
✅ Focus on local and transactional searches, where AI Overviews show up far less
✅ Build other traffic channels so you're not relying on Google alone

SEO is changing. The businesses that adapt now will be the ones still performing this time next year.

Read the full insight in the comments section.

The team just got stronger.We've made four incredible additions to the Ina4 family, and we couldn't be more excited abou...
02/06/2026

The team just got stronger.

We've made four incredible additions to the Ina4 family, and we couldn't be more excited about what's coming next.

Welcome to:
→ Richard Hughes — Managing Director
→ Greg Brown — Head of Marketing
→ Matthew Walker — SEO Specialist
→ Roberto Bromilow — Business Development Manager

Together, they bring decades of experience, serious commercial firepower, and the kind of expertise that moves businesses forward. From scaling revenue and driving organic growth to opening new doors and building brand — this team is here to deliver.

Big things are coming at Ina4. Watch this space.

Address

Leeds

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+441133221555

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