Ina4 Ina4 was founded in 2002 with offices in both Leeds & Wigan and boasts a wealth of experience in web We aim to make digital simple for you and your business.

From the start of your digital journey with a new business website, to expanding your digital presence through digital marketing services, through to making your day to day work easier with the development of software tools. For nearly 20 years we have been providing digital services for a wide range of clients across the world and making the digital world easier for you is at the heart of everything we do.

๐—” ๐˜„๐—ฒ๐—ฏ๐˜€๐—ถ๐˜๐—ฒ ๐˜๐—ต๐—ฎ๐˜ ๐˜„๐—ผ๐—ฟ๐—ธ๐˜€ ๐—ต๐—ฎ๐—ฟ๐—ฑ ๐—ณ๐—ผ๐—ฟ ๐˜๐—ต๐—ฒ ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€, ๐˜ฏ๐˜ฐ๐˜ต ๐˜ข๐˜จ๐˜ข๐˜ช๐˜ฏ๐˜ด๐˜ต ๐˜ช๐˜ต.Culture Impact help organisations to build workplace cultures...
26/08/2026

๐—” ๐˜„๐—ฒ๐—ฏ๐˜€๐—ถ๐˜๐—ฒ ๐˜๐—ต๐—ฎ๐˜ ๐˜„๐—ผ๐—ฟ๐—ธ๐˜€ ๐—ต๐—ฎ๐—ฟ๐—ฑ ๐—ณ๐—ผ๐—ฟ ๐˜๐—ต๐—ฒ ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€, ๐˜ฏ๐˜ฐ๐˜ต ๐˜ข๐˜จ๐˜ข๐˜ช๐˜ฏ๐˜ด๐˜ต ๐˜ช๐˜ต.

Culture Impact help organisations to build workplace cultures that deliver real, measurable impact, but their previous website was getting in the way of that.

Thatโ€™s where we came in. Our team:
- Stabilised the site, then rebuilt from the ground up
- Stayed on Wix Studio, the right platform for them
- Committed to best practice throughout, for a professional, reliable finish
- Gave the client full control to update content in minutes, not days

The results:

๐Ÿฏ๐Ÿญ.๐Ÿต๐—ธ ๐—บ๐—ผ๐—ฟ๐—ฒ ๐—ถ๐—บ๐—ฝ๐—ฟ๐—ฒ๐˜€๐˜€๐—ถ๐—ผ๐—ป๐˜€

๐Ÿฐ๐Ÿณ.๐Ÿณ๐Ÿฏ% ๐—น๐—ถ๐—ณ๐˜ ๐—ถ๐—ป ๐—ฐ๐—ผ๐—ป๐˜ƒ๐—ฒ๐—ฟ๐˜€๐—ถ๐—ผ๐—ป๐˜€

Now they've got a site that ranks, converts, and makes it easy for customers to get in touch. And the feedback speaks for itself.

Like the sound of this? Get in touch with the ina4 team, and read the full case study in the comments below.

The rules on AI content just changed. As of August 2nd 2026, driven by the new EU AI Act, the big AI providers have star...
21/08/2026

The rules on AI content just changed.

As of August 2nd 2026, driven by the new EU AI Act, the big AI providers have started embedding invisible watermarks into everything their tools produce or alter. This applies to text, images, and files that come from Claude, Google, Meta, Microsoft and OpenAI alike.

Here's the part that matters: these watermarks travel. Copy AI text into your website and the mark can come with it. But all it proves is that content is AI-produced or AI-amended. It says nothing about whether that content is any good.

Which means the fundamentals still win. Real expertise, clear structure and honest disclosure are what set your content apart, for your readers and for Google.

Use AI well, be straightforward about it, and keep your quality high. That's the whole game now.

Read our latest insight on AI watermarks at the link in the comments below.

Our paid media team just levelled up.We're delighted to welcome Alexander Hives to Ina4 as our new Paid Marketing Manage...
06/08/2026

Our paid media team just levelled up.

We're delighted to welcome Alexander Hives to Ina4 as our new Paid Marketing Manager!

With his proven track record of growing revenue for clients across golf, leisure and healthcare, Alex knows how to turn marketing spend into measurable growth. He'll be managing complex campaigns across all social and search platforms, driving performance for clients across a huge range of industries.

Big things are coming. Watch this space.

Deejah Resorts & Swimwear came to us to take a luxury swimwear brand from build to launch to growth.  Our team developed...
05/08/2026

Deejah Resorts & Swimwear came to us to take a luxury swimwear brand from build to launch to growth.

Our team developed a bespoke Shopify website, launched it, and moved straight into paid social and social media campaigns to keep up the momentum.

Three weeks in, and hereโ€™s what weโ€™ve achieved together:
โ†’ 106,755 people reached on Meta
โ†’ 19,720 clicks to the site
โ†’ ยฃ0.03 blended cost per click
โ†’ ยฃ646 total media spend

When one team takes care of the build and the media, nothing gets lost in the handover.

More to come as Deejah Swimwear continues to grow with us.

Rising ad costs. Weak search visibility. A website that couldn't keep up with the brand's ambition. That's what KershKic...
31/07/2026

Rising ad costs. Weak search visibility. A website that couldn't keep up with the brand's ambition. That's what KershKicks were dealing with before they came to us.

They sell exclusive deadstock trainers to a national market, and they wanted to scale properly. Not with a quick fix, but with a strategy to match their ambition.

So we pulled every lever at once:
โ€ข PPC rebuilt around their niche audience
โ€ข SEO from the ground up
โ€ข Blog content that gave their brand a voice
โ€ข A full website redesign in Shopify that was custom built to convert

The results:
โ€ข ๐Ÿญ๐Ÿต.๐Ÿฐ๐—ธ ๐—บ๐—ผ๐—ฟ๐—ฒ ๐—ฐ๐—น๐—ถ๐—ฐ๐—ธ๐˜€
โ€ข ๐Ÿฐ.๐Ÿฒ๐—ธ ๐—บ๐—ผ๐—ฟ๐—ฒ ๐—ถ๐—บ๐—ฝ๐—ฟ๐—ฒ๐˜€๐˜€๐—ถ๐—ผ๐—ป๐˜€
โ€ข ๐Ÿฐ๐Ÿณ.๐Ÿฐ% ๐—น๐—ถ๐—ณ๐˜ ๐—ถ๐—ป ๐—ฐ๐—ผ๐—ป๐˜ƒ๐—ฒ๐—ฟ๐˜€๐—ถ๐—ผ๐—ป๐˜€

Now they've got a site they can manage themselves, updates in minutes not days, and customers who actually enjoy shopping with them.

๐—ฆ๐—˜๐—ข, ๐—ฃ๐—ฃ๐—–, ๐—ฐ๐—ผ๐—ป๐˜๐—ฒ๐—ป๐˜ ๐—ฎ๐—ป๐—ฑ ๐˜„๐—ฒ๐—ฏ ๐—ฑ๐—ฒ๐˜€๐—ถ๐—ด๐—ป ๐˜„๐—ผ๐—ฟ๐—ธ๐—ถ๐—ป๐—ด ๐˜๐—ผ๐—ด๐—ฒ๐˜๐—ต๐—ฒ๐—ฟ, ๐˜ฏ๐˜ฐ๐˜ต ๐˜ช๐˜ฏ ๐˜ช๐˜ด๐˜ฐ๐˜ญ๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ.

Like the sound of this strategy? Get in touch with our team, and read the full case study in the comments below.

๐—•๐—ฒ๐˜๐˜๐—ฒ๐—ฟ ๐—ฅ๐—ฎ๐—ป๐—ธ๐—ถ๐—ป๐—ด๐˜€. ๐—ฆ๐˜๐—ฟ๐—ผ๐—ป๐—ด๐—ฒ๐—ฟ ๐—–๐—ผ๐—ป๐˜ƒ๐—ฒ๐—ฟ๐˜€๐—ถ๐—ผ๐—ป๐˜€. ๐—›๐—ถ๐—ด๐—ต๐—ฒ๐—ฟ ๐—ฅ๐—ฒ๐˜ƒ๐—ฒ๐—ป๐˜‚๐—ฒ.  Thatโ€™s the difference real commercial growth makes, and itโ€™s exa...
31/07/2026

๐—•๐—ฒ๐˜๐˜๐—ฒ๐—ฟ ๐—ฅ๐—ฎ๐—ป๐—ธ๐—ถ๐—ป๐—ด๐˜€. ๐—ฆ๐˜๐—ฟ๐—ผ๐—ป๐—ด๐—ฒ๐—ฟ ๐—–๐—ผ๐—ป๐˜ƒ๐—ฒ๐—ฟ๐˜€๐—ถ๐—ผ๐—ป๐˜€. ๐—›๐—ถ๐—ด๐—ต๐—ฒ๐—ฟ ๐—ฅ๐—ฒ๐˜ƒ๐—ฒ๐—ป๐˜‚๐—ฒ.

Thatโ€™s the difference real commercial growth makes, and itโ€™s exactly what we deliver at ina4.

Weโ€™re a performance based digital marketing and development agency, which means that we measure our success by the success of our clients.

No vanity metrics, no fluff. We work to get visible results for your bottom line, plain and simple.

๐—•๐—ผ๐—ผ๐—ธ ๐—ฎ ๐—ณ๐—ฟ๐—ฒ๐—ฒ ๐—ฐ๐—ผ๐—ป๐˜€๐˜‚๐—น๐˜๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ฐ๐—ฎ๐—น๐—น with our team today using the link in the comments below, and find out more about where your biggest opportunities for growth lie.

Is your website built for the people who actually buy from you?When O'Neills Kitchen Supplies came to us, their Magento ...
09/06/2026

Is your website built for the people who actually buy from you?

When O'Neills Kitchen Supplies came to us, their Magento site was in need of a refresh. Trade customers struggled to navigate it on mobile, and this could have cost them repeat orders.

So, the ina4 team rebuilt the experience around how trade clients actually shop. Still in Magento, we implemented the following to improve their site's functionality:

โ€ข ๐— ๐—ผ๐—ฏ๐—ถ๐—น๐—ฒ-๐—ณ๐—ถ๐—ฟ๐˜€๐˜ ๐—ฑ๐—ฒ๐˜€๐—ถ๐—ด๐—ป

โ€ข ๐—” ๐˜€๐˜๐—ฟ๐—ฒ๐—ฎ๐—บ๐—น๐—ถ๐—ป๐—ฒ๐—ฑ ๐—ฐ๐—ต๐—ฒ๐—ฐ๐—ธ๐—ผ๐˜‚๐˜ ๐—ณ๐—ผ๐—ฟ ๐—ณ๐—ฎ๐˜€๐˜ ๐—ฟ๐—ฒ๐—ผ๐—ฟ๐—ฑ๐—ฒ๐—ฟ๐—ถ๐—ป๐—ด

โ€ข ๐—” ๐˜€๐—ถ๐—บ๐—ฝ๐—น๐—ฒ๐—ฟ ๐˜๐—ฟ๐—ฎ๐—ฑ๐—ฒ ๐—ฎ๐—ฐ๐—ฐ๐—ผ๐˜‚๐—ป๐˜ ๐˜€๐—ถ๐—ด๐—ป-๐˜‚๐—ฝ ๐—ฎ๐—ฟ๐—ฒ๐—ฎ

โ€ข ๐—ก๐—ฒ๐˜„ ๐—น๐—ฎ๐—ป๐—ฑ๐—ถ๐—ป๐—ด ๐—ฝ๐—ฎ๐—ด๐—ฒ๐˜€ ๐—ฏ๐˜‚๐—ถ๐—น๐˜ ๐˜„๐—ถ๐˜๐—ต ๐—ฑ๐—ถ๐˜€๐—ฐ๐—ผ๐˜ƒ๐—ฒ๐—ฟ๐—ฎ๐—ฏ๐—ถ๐—น๐—ถ๐˜๐˜† ๐—ถ๐—ป ๐—บ๐—ถ๐—ป๐—ฑ

โ€ข ๐—ข๐—ป๐—ด๐—ผ๐—ถ๐—ป๐—ด ๐—ฃ๐—ฃ๐—– ๐—ฎ๐—ป๐—ฑ ๐—ฆ๐—˜๐—ข ๐˜€๐˜‚๐—ฝ๐—ฝ๐—ผ๐—ฟ๐˜ ๐˜๐—ผ ๐—ฑ๐—ฟ๐—ถ๐˜ƒ๐—ฒ ๐—น๐—ผ๐—ป๐—ด-๐˜๐—ฒ๐—ฟ๐—บ ๐—ด๐—ฟ๐—ผ๐˜„๐˜๐—ต ๐—ฎ๐—น๐—ผ๐—ป๐—ด๐˜€๐—ถ๐—ฑ๐—ฒ ๐—ฎ๐—ป๐˜† ๐—ฑ๐—ฒ๐˜ƒ๐—ฒ๐—น๐—ผ๐—ฝ๐—บ๐—ฒ๐—ป๐˜ ๐˜„๐—ผ๐—ฟ๐—ธ.

The results speak for themselves: ๐—ต๐—ถ๐—ด๐—ต๐—ฒ๐—ฟ ๐—ฐ๐—ผ๐—ป๐˜ƒ๐—ฒ๐—ฟ๐˜€๐—ถ๐—ผ๐—ป ๐—ฟ๐—ฎ๐˜๐—ฒ๐˜€, ๐—ฎ ๐˜€๐˜‚๐—ฟ๐—ด๐—ฒ ๐—ถ๐—ป ๐—ผ๐—ฟ๐—ด๐—ฎ๐—ป๐—ถ๐—ฐ ๐˜๐—ฟ๐—ฎ๐—ณ๐—ณ๐—ถ๐—ฐ, ๐—ฎ๐—ป๐—ฑ ๐—ถ๐—ป๐—ฐ๐—ฟ๐—ฒ๐—ฎ๐˜€๐—ฒ๐—ฑ ๐—ฟ๐—ฎ๐—ป๐—ธ๐—ถ๐—ป๐—ด๐˜€ for several competitive keywords.

If your website isn't working as hard as your business, this is what's possible.

Noticed a dip in your website traffic lately? You're not imagining it. Google's AI Overviews are now answering search qu...
05/06/2026

Noticed a dip in your website traffic lately? You're not imagining it.

Google's AI Overviews are now answering search queries directly on the results page โ€” which means fewer people are clicking through to the sites that actually helped inform those answers.

It's a frustrating shift. But it's not the end of SEO.

Here's what you can do about it:
โœ… Create content that AI can't easily replicate โ€” real expertise, real experience, real insight
โœ… Structure your content so Google actually cites you as a source
โœ… Focus on local and transactional searches, where AI Overviews show up far less
โœ… Build other traffic channels so you're not relying on Google alone

SEO is changing. The businesses that adapt now will be the ones still performing this time next year.

Read the full insight in the comments section.

The team just got stronger.We've made four incredible additions to the Ina4 family, and we couldn't be more excited abou...
02/06/2026

The team just got stronger.

We've made four incredible additions to the Ina4 family, and we couldn't be more excited about what's coming next.

Welcome to:
โ†’ Richard Hughes โ€” Managing Director
โ†’ Greg Brown โ€” Head of Marketing
โ†’ Matthew Walker โ€” SEO Specialist
โ†’ Roberto Bromilow โ€” Business Development Manager

Together, they bring decades of experience, serious commercial firepower, and the kind of expertise that moves businesses forward. From scaling revenue and driving organic growth to opening new doors and building brand โ€” this team is here to deliver.

Big things are coming at Ina4. Watch this space.

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