Local Marketing

Local Marketing Helping local businesses get online and receive more website traffic. Free support and advice. We sp

Have you noticed more video featured snippets appearing when you Google something? It's not a coincidence ๐ŸคจGoogle believ...
29/01/2021

Have you noticed more video featured snippets appearing when you Google something? It's not a coincidence ๐Ÿคจ

Google believes that videos are a lot easier to digest by consumers rather than skimming through an article to find the answer they need ๐Ÿ™‚

28/01/2021

YouTube captions are really good! But they don't always hit the mark๐Ÿค”

If you'd like to increase your chances, viewers and prospects, it's a good idea to upload your own transcript ๐ŸŽฆ

Even though there are so many videos out there, a research done by HubSpot shows that people want even more videos! If v...
26/01/2021

Even though there are so many videos out there, a research done by HubSpot shows that people want even more videos!

If video marketing isn't a part of your strategy, there is no better time than now to include it ๐Ÿค”

25/01/2021

As you may know Google owns YouTube and for the past couple of years you've probably seen more and more videos appear in your Google search results ๐Ÿ”Ž

If you'd like more traffic from SEO, you should consider creating and optimising content specifically for YouTube ๐Ÿ”

What you need to do to optimise for voice search is to consider longer phrases that people would use in everyday convers...
22/01/2021

What you need to do to optimise for voice search is to consider longer phrases that people would use in everyday conversation ๐Ÿ—จ๏ธ

Voice searches tend to do better with longer, more natural-sounding phrasing ๐ŸŽ™๏ธ

When people type, they tend to abbreviate ๐Ÿ”

21/01/2021

For example, HubSpot goes as far and adds little boxes in the posts so it replicates a featured snippet on SERPs ๐Ÿ’ฌ

To get the most of your SEO efforts, you need to learn more about structured data โญStructured data is becoming increasin...
20/01/2021

To get the most of your SEO efforts, you need to learn more about structured data โญ

Structured data is becoming increasingly vital, and it allows your content to be better understood by search engines

Google offers you a Structured Data Testing Tool that you can use to familiarise yourself with the concept and start applying structured data to your website and landing pages ๐Ÿ‘

Always have your buyer's persona in mind and map out the journey they'd take to purchase from you ๐Ÿ—บ๏ธBut all this might p...
19/01/2021

Always have your buyer's persona in mind and map out the journey they'd take to purchase from you ๐Ÿ—บ๏ธ

But all this might prove ineffective if you don't back up your claims with facts from trustful and authoritative sites ๐Ÿ‘ฉโ€๐Ÿ’ป

Think of URLs that end with '.edu' and '.gov'.

18/01/2021

A research-based article does require more time and effort but when done right, it really pays off โฌ†๏ธ

Firstly, you prove to search engines your website is trustworthy.

Secondly, due to the authority of your content, more people will be inclined to mention you in their posts and link back to your website ๐Ÿ”Ž

15/01/2021

Asking for a referral might seem more natural in a conversation on the phone rather than plugging it in an email ๐Ÿ’ฌ

A good strategy is to ask for a referral first and if they don't have one, you can then ask for a testimonial.

14/01/2021

Only ask open-ended questions because there isn't anything worse than receiving a one-word response back ๐Ÿ˜ฐ

Also, select your questions carefully so that they not only draw the best opinion of your business but draws the story of the customer. This will help other customers relate to your product/service.

Different clients have different preferences. Always think of ways how to best accommodate them to receive the best resu...
13/01/2021

Different clients have different preferences. Always think of ways how to best accommodate them to receive the best results ๐Ÿค—

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