Gordon Glenister

23/02/2026

Running a B2B influencer campaign? The right platform makes all the difference.

Here are five strong options for B2B brands.

Upfluence offers powerful search filters and detailed audience data — great for targeting niche professional audiences.

Traackr focuses on relationship management and performance tracking, ideal for long-term B2B influencer partnerships.

CreatorIQ provides enterprise-level analytics and compliance tools, perfect for larger B2B organisations.

Aspire helps with influencer discovery and campaign management, with strong collaboration features.

And don’t overlook LinkedIn’s own creator ecosystem — especially for thought leadership and industry credibility.

The best platform depends on your goals, budget, and scale — but in B2B, data and relationships are everything

20/02/2026

Want an influencer to actually reply to you? Your first approach makes all the difference.

If you’re reaching out for the first time, here’s how to stand out — professionally and authentically.

First, do your research. Understand their content, audience, and brand voice. Reference something specific they’ve posted. Generic messages get ignored — personalised ones get noticed.

Engage with their content before pitching. Comment thoughtfully. Share their posts. Show genuine interest. Building familiarity increases the chances they’ll recognise your name.

When you do reach out, keep it short and clear. Introduce yourself, explain why you’re a good fit, and outline the value for them — not just what you want. Influencers receive dozens of messages daily. Respect their time.

Be professional, but human. Avoid overly formal language. Be polite, confident, and transparent about expectations, deliverables, and timelines.

Approach with respect, offer real value, and start with connection — not a transaction. That’s how first impressions turn into lasting partnerships.

19/02/2026

16/02/2026

What are nano influencers?

Think bigger is better? Not always. Nano influencers might be your brand’s secret weapon.

Nano influencers typically have between 1,000 and 10,000 followers. Their audiences are smaller — but highly engaged and tightly connected.

Because they feel relatable and trustworthy. Their followers often see them as peers, not celebrities. That means higher engagement rates, more genuine recommendations, and stronger influence over purchasing decisions.

They’re also more affordable, allowing you to work with multiple creators at once. This helps you test different audiences, niches, and messages without blowing your budget.

Nano influencers aren’t about mass reach — they’re about meaningful reach. And for many brands, that’s where real impact happens.
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15/02/2026

Worried about wasting budget on an influencer campaign? Here’s how to make sure you get real value for money.

First, don’t focus only on follower count. Look at engagement rate, audience quality, and whether their followers actually match your target market. Relevance beats reach every time.

Next, set clear objectives. Are you aiming for brand awareness, website traffic, or sales? Without defined goals, you can’t measure return on investment.

Ask for data. Request past campaign results, audience insights, and typical performance metrics. A professional influencer will be transparent and comfortable sharing this.

Finally, track performance properly — use unique links, discount codes, or tracking tools. Value isn’t guesswork; it’s measured. Plan smart, track everything, and your budget works harder for you.

12/02/2026

VIP Brand and Agency Dinner in London

So great to bring together 20 amazing people from the influencer marketing industry in London. We shared 6 insights in our personalised report likely to impact the industry in 2026. If you would like a copy of this comment insights below.

02/02/2026

The influencer marketing track held at still reminds me of the importance of sharing amazing case studies at industry events. As host of the influencer marketing stage and moderator in multiple sessions it was a pleasure to engage European audiences

02/01/2026

Ask me anything about influencer marketing. Drop me a message or share a comment. So whether it’s what to charge as a creator or what brands to work with. I will go live with the answers in coming weeks

21/12/2025

Excited to share my book is now published in Polish. Amazing to see how the book that I wrote in 2021 has traveled into Portuguese and soon in Chinese and Arabic as well. There is a book in all of us. Having a bit of self belief helped

Z radością informuję, że moja książka jest już wydana po polsku. Niesamowite, jak książka, którą napisałam w 2021 roku, trafiła do portugalskiego, a wkrótce także do chińskiego i arabskiego. W każdym z nas kryje się książka. Odrobina wiary w siebie pomogła.

16/11/2025

Streamlining Influencer Marketing with invited! 🤝

We caught up with Grace from the invited team at to learn more about their platform. invited is an influencer marketing app designed to streamline the connection between brands and creators.

Their key goals are:

Making it easier for micro-influencers to get involved on a monetary basis.

Helping brands find authentic creators passionate about their products.

Providing powerful analytics and guidance to ensure effective campaigns.

It’s all about creating a seamless loop in the constantly evolving influencer industry!

16/11/2025

Tired of Endless Video Renders and Uploads? ✋

Kelly from Elevate.io introduced us to their collaborative online video editor, and it's built to kill the bottlenecks in your content workflow.

The best part? It's all in the browser and fully collaborative. No more waiting for large files to upload just to get simple feedback. Send a link, and your team can jump right in to edit or review together!

Tag a teammate who needs to see this! 👇