17/11/2025
Did you know that according to Music Week, UK vinyl sales increased by 2000% since 2007? Or that 62% of 16 - 24 Y/O prefer print to E-Books?
The trend of younger people appreciating physical media doesn't just extend to entertainment though, infact, according to a 2025 Harris Poll, 72% of Gen Z and Millennials say they wish more brands would communicate with them via mail and 78% of Gen Z and Millennials say that receiving physical mail has prompted them to visit a physical store.
As younger generations feel the fatigue of an all digital lifestyle, these "traditional" methods of marketing make more and more sense to them.
Doordrop offers a less invasive, more tangible and authentic approach to customer aquisition, one that boasts a lifespan of almost 7 days in the home compared to 2.5 seconds on a screen, giving you more time to build a real connection with your customers.
We're in a digital age, but there are proven benefits to supplementing your digital marketing to include physical elements such as mail or doordrop and if you'd like to learn more, why not contact us today to discuss the true potential of physical marketing for your business.