Dentsu Creative

20/12/2024

Season's Greetings from Dentsu Creative — wishing a joyful holiday season to all who celebrate!

A heartfelt thank you to Akihiko Shibata, Creative Director at Dentsu Tokyo, for bringing this festive animation to life!🎄

13/05/2024

Against a backdrop of hostilities and uncertainty around the world, dentsu Japan and Global company, Marubeni, launched “Power of Together” — a cinematic ad series that unites audiences and highlights Marubeni’s brand vision.

Rooted in the Japanese proverb “昨日の敵は今日の友” (Yesterday's enemy is today's friend), the commercial features an array of adversaries, spanning genres like samurai, zombies and monsters, and sci-fi. These enemies drop old hostilities and embody the power of togetherness, with their combined efforts representing the Marubeni Group’s vision of its future.

Fun fact: the monster is controlled by the Japanese traditional film technique, tokusatsu, which requires the collaborative efforts of many individuals.

🔗 Click here for the full story: https://www.dentsucreative.com/en-gb/cases/power-of-together

06/05/2024

Slow. Intimidating. Old-fashioned. Filipinos are becoming more and more unsatisfied with traditional banking, with dated policies, low interest rates and mandatory branch visits.

Dentsu Creative Manila and the country’s #1 digital banking app, Maya, set out to change this, and make an extraordinary 'bank statement' with three and a half minutes of movie mayhem!

Starring Filipino Hollywood stars, Liza Soberano and Dolly de Leon, this blockbuster spot breaks all conventions, just like Maya!

🔗 Learn more here: https://www.dentsucreative.com/en-gb/cases/get-banked

26/03/2024

Congratulations to the dentsu teams who helped to take home ADFEST (Official) Network of the Year, and to dentsu Japan, who won Agency of the Year, East Asia Agency of the Year, and Digital Agency of the Year!

A huge shoutout also to our Dentsu Creative teams in Vietnam, Indonesia and Australia for their wins!🏆

26/02/2024

Balancing a changeable sense of self, exploring community, fluidity and authenticity, the Dentsu Z Trends Report 2024 positions Gen Z in China as a multi-dimensional generation.

🔗 Download the full report here: https://www.dentsucreative.com/en-gb/news/china-z-trends-2024

20/02/2024

International Indian cricket star KL Rahul shares his small-town origins and journey into sports stardom in the latest campaign for Aditya Birla Finance Ltd. Created by Dentsu Creative India, the campaign ‘Ab Kahani Badlegi’ positions ABFL as a financial powerhouse, empowering individuals and enriching their lives across the country.

19/02/2024

As with many cultural trends – the global rhythms and desires of Gen Z often begin in Asia: where consumers lean into both brand and technological experiences.

How should marketers adapt their marketing strategies to connect with this dynamic demographic? Dive into the Chinese market with "Unlocking Gen Z 2024: A Multi-Dimensional Generation" — a brand new report from Dentsu Creative China.

Download your copy here:

A global creative network for today and tomorrow.

22/12/2023

Happy Holidays from Dentsu Creative!

As 2023 draws to a close, we’d like to say a huge thank you to our talent and clients around the world for another incredible year. See you in 2024!🎉

14/12/2023

One of our 2023 highlights: joining CapitaLand and Virtual Influencer, Rae, on stage at Cannes Lions International Festival of Creativity, for a first-of-its-kind session!

🔗 Read all about the session, and Rae's story, here: https://www.dentsucreative.com/en-gb/news/rae-virtual-influencer

07/12/2023

OUT NOW: Dentsu Creative Trends 2024!

Drawing on the collective research and insights of strategists, futurists and innovators from across our global network, "The Futures Less Traveled" explores the power of hope in a volatile world.

Get your copy here: https://bit.ly/Dentsu-Creative-Trends-24-fb