tml.

Based in SW London, I specialise in helping clientss and businesses of all shapes and sizes discover the right type of Marketing to support business growth.

04/10/2021

THE LATEST NEWS 🗞 ON HASHTAGS #

Only in July, Instagram recommended using up to 30 # on a post, with the recommended average being around 15 #. And now, (as of last week) the latest tip is to keep the number of hashtags between 3-5 which is a massive bombshell! 💣 🥴😱

And why is this you may wonder 💭 , is there any harm or penalty for using more or carrying on in the same way???

Instagram is now saying that using too many hashtags such as 10 – 20, won’t help get additional distribution…hmm 💭 now that is questionable.

If we look at how work, we select the ones most relevant to our posts and stories to strengthen us being found in searches for those hashtags. So, if I add 10 hashtags on this post, I may appear in up to 10 # searches. No more, no less.

If I use 3 #, that means I only have the chance of appearing in 3 searches. So, its pretty simple to work out, the more you use, the more chance you have of being found (or was) until this confusing 🤔 announcement.

We all know that each we use must be relevant or niche to your business or brand.

Just a few things to bear in mind, the ‘suggestion’ or ‘recommendation’ is only on Instagram’s CREATOR PROFILE, AND NOT ON their BUSINESS PAGE PROFILE.

Interestingly, Instagram also recently said help categorise keyword search. Meaning the better your hashtags are, combined with your caption, content and bio, the more searches you will appear in.

So, it appears that the more you use is BETTER!!? So, what is the answer? Instagram will not stop you from using more than 3 – 5 hashtags, so the best piece of advice is to test. Really test what works for your business, what has been working and what works best in the future?

I plan to run my own tests (testing 15 # today) and may even write a blog 📰 with the results! 🧐🧪👩‍🔬

What do you think? Will you now use 3 – 5 # or continue using in the same way? Let me know! 📧👏

P.S. Save this if you find it helpful!

19/09/2021

HELLO SUNDAY!! 💙

Sunday is one of everyone’s favourite days. 🤩

Traditionally known as the day of rest. It’s the one day to do whatever you like!

Have fun, rest, relax, work, eat, sleep, dance 💃🏻 …

It’s the one day that I look forward to and even if I decide to do a bit of work, it always seems so much more enjoyable and I can get a ‘feel good’ balance.

So, no reason why you can’t relax while working on a sun-day… is there!?😉🌞

Have a lovely day 🤩👏💙

15/09/2021

AS ALBERT EINSTEIN ONCE SAID: “Insanity 😜 is doing the same thing over and over again and expecting different results!”

As our world keeps changing, coupled with the changes caused by COVID, many factors can affect your Marketing’s creativity 🎨and relevance…

… the latest tech📲 social and economical money 💰 trends to name a few.

If your Marketing is feeling a bit stuck ☔️, or not quite working as it should. By working through and reviewing your current marketing activities, brand positioning, target audience, and your online share of voice. You can start to understand what areas are working, and identify what isn't working.

A Marketing consultant can offer you a fresh perspective 💡and help you piece together a practical and strategic ⚡️action plan, with recommendations to improve marketing effectiveness to help you reach your business goals 🌈

If you are interested to see how I can, get in touch! I’d love to hear from you 🤩💙 Get in touch!

12/09/2021

SUNDAY - THE BEST DAY T0 REST AND PAWS 🐾

Hello Sunday!

Wow 🤩 seems like only a few blinks ago since last Weekend… 😳🤣💃🏻

As we go through September, time really is flying by and is getting busier and busier 🐝

Always so thankful for the weekend and enjoy taking a quiet moment with my fluffy best friend 🐶💙

However you spending yours, have a lovely day! 🤩🐾

P.S. Stunning photos courtesy of my talented friend and associate photographer 👏💖

09/09/2021

A LITTLE BIT ABOUT ME… 🙋‍♀️

I’m Lisa, Founder of tml. marketing.

Also known as the marketing lady💃🏻 🤩(hence my business name tml.)

I specialise in integrated Marketing Communications, Branding and Strategy.

I’m truly passionate 💕 about what I do and love ❤️ using my skills 💡 to help clients and businesses of all shapes and sizes, to help make their marketing better. ⚡️ 👏

Based in SW London, outside of work, I enjoy art 🖼 photography 📸music 🎵long 🚴 rides. And not to forget topping up my cute 🥰 🐶 Barney’s insta page! 🤩😀🐾🐶💖

My 20+ years experience allows me to quickly see the whole picture and get stuck in at the level required.

I’m very personable, friendly and have been told that my passion 💙💖❤️ for Marketing is contagious 🤩😀💃🏻

If you’d like to see how we can work together and take your Marketing to the next level, get in touch! Or book a FREE Discovery Call. I'd love to hear from you!

27/08/2021

THOUGHT 💭 OF THE DAY…

One of most common questions I’ve been asked is why do I need a Marketing Plan?

I used to call it a Marketing Strategy (but this seems to confuse and scare 🙈people!).

So I now refer to it as a Marketing Plan. You benefit as it gives your Marketing direction and a sense of purpose.

It helps you understand and realise what type of Marketing works best for your business.

By taking a long-term, strategical approach, you will avoid wasting time, money and resource; and ultimately align your business and marketing goals. 🎉

Your Marketing becomes more effective and it’s a win win 👏🥇

If you would like to find out more about the benefits of having a Marketing Action Plan for your business, DM me or visit www.tmlmarketing.co.uk to find out more!

25/08/2021

Finally the time is here..I am so excited to launch my brand new website! 🥳

After working in Marketing for 20+ years, I have finally followed my passion and launched my own Marketing and Brand Consultancy business.

I truly love what I do; helping clients discover the right type of Marketing to support business growth.

If you’d like to see how I can help you, or just to have a nose around…don’t be shy. Come and say hello! 😀

www.tmlmarketing.co.uk :

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London
SW199DL

Website

http://www.tmlmarketing.co.uk/

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