Hurdle.London

01/03/2023

01/03/2023

Increases in mail open, read and retention rates

- Significant increases in mail open,read and retention rates for the second quarter running.

- Government and Supermarket mail is the most likely DM to be retained, along with financial statements, appointment related information and loyalty statements.

- Along with notifications and vouchers, content style marketing
in the form of news and information is the most likely Door Drop content to be retained.

- Effectiveness rates broadly stable year on year, with an uptick seen in conversations prompted by mail.

- Frequency of interaction / exposure up marginally for Door Drops and down marginally for addressed mail.

- Less Business Mail is being shared vs a year ago

- Door Drop lifespan flat year on year, Business Mail down

- Business Mail records the highest longevity and most consumer interaction overall however

Source: - jicmail-g4-2022-resuts-for-website

23/02/2023

MAIL IS TRUSTED✉️✉️

Mail offers a highly trusted, privacy-first option for brands, and consumer trust in the medium is growing.

Get in touch to get started:

www.hurdle.london
+44 (0) 20 3394 0095
[email protected]

14/02/2023

9 Reason you should consider using offline marketing to grow your business📩 📬

Get in touch to get started:

www.hurdle.london
+44 (0) 20 3394 0095
[email protected]

14/02/2023

7 Essential Insights on Partially Addressed Mail 📩 📬

Partially Addressed Mail is a highly targeted and responsible way to reach potential customers, without requiring their personal data. Instead, it uses data sources like geo-demographics to identify postcodes and households with potential prospects.

Get in touch to get started:

www.hurdle.london
+44 (0) 20 3394 0095
[email protected]

14/02/2023

Using Mail More sustainably 🌿 🍃 📩

Sustainability. It’s the word on everyone’s lips, and for good reason. We all understand major changes are needed to reduce CO2 emissions, our carbon footprint and impact on the environment. It means behaving differently, adopting new policies and practices, so that what we do today leads to a brighter future.

We've partnered with Seacourt Ltd - the highest scoring B Corp printing company in the world as we join forces to create Ad Net Zero. Our ambiton is to set a clear path to net zero with immediate actons to measure, track and reduce the carbon impactcaused by the way the industry operates.

Get in touch to reduce your carbon footprint with more sustaibable mail campaign:-

www.hurdle.london
+44 (0) 20 3394 0095
[email protected]