Marketing Helper

29/06/2021

Can you use personal branding to sell on social media? 🤔

Absolutely you can! 💫

Crafting a persona that reflects your personal values and professional skills is extremely important to establish a credible personal brand 🙌🏼

As a freelancer I know this for sure. My brand is a “one woman show” and one in which I’m sharing my knowledge as well as parts of my identity and personality ☺️

So how you can sell on social media using personal branding? ✌🏼

🌸 1st step: Profile Optimization
🌸 2nd step: Social Sharing
🌸 3rd step: Social Engagement

Enjoyed this post? Give it a like and share your thoughts in the comments 🤍

23/06/2021

Are you attracting people ready to buy from you or are you just pushing your products and services to them? 🤔

Nobody likes being sold to because people want to be in charge of their choices. They want to pick the products and services they need and those that will be valuable to them 🌟

As Tom Fishburne said “The best marketing doesn’t feel like marketing”. 💡

The whole point is to generate content that will attract your ideal audience and provide real value to them, and to create engaged communities of people that will become advocates for your brand WITHOUT anyone asking them to do so⚡️

What are your thoughts on that as a consumer? 💭

16/06/2021

Remember on the last post where we talked about the visual identity of your content? 🤔

A main factor for a cohesive feed is the brand that your business has chosen 💫

Your name, designs, colours, fonts, voice, vision, mission are all very important elements that can make you stand out from the crowd✨🌈

Is your brand exciting? Let me know 🤩

PS. The example I made is not a real brand, just an idea of how a toy store could approach its branding with fun, bright and happy colours and fonts to communicate each message to the customers 🌻

07/06/2021

Running out of ideas for Reels? I got you 🤩

I, myself get a little less creative from time to time and I know it can be nerve racking when you really want to post something but don’t know what 😨

Especially when you want to create a reel video and have absolutely no idea on what video to create and which song would fit it 🤔

SAVE this post for times like these and I can guarantee it will boost your creativity and help you with your content creation 🤩

Which one is your fave ? I’d love to know! 💬

@ London, United Kingdom

27/05/2021

I mean, who doesn’t love stickers? 🤩

I personally love using them both for my business as well as interacting to others people’s stories when they use them in a creative and fun way 😍

Here I included some of the ones I find particularly interesting and engaging so here we go! ✨

💖 Quizzes
⚡️Polls
☁️Emoji Sliders
🎉Mention Stickers

Which one is your fave and why? 🦋

Don’t forget to SAVE this post for future reference🥰


@ London, United Kingdom

24/05/2021

Are you guilty of any of these don’ts? 👀

If you’ve just felt a little scared because you remember yourself doing many of the things listed on the right column don’t worry. 😅

It’s okay if you haven’t figured out why are these wrong or need some clarity on Instagram and how to make the most out of it for your business! 😁

This is why I’m here to help so don’t hesitate to send me a message talk though your questions and struggles☺️

I’m very proud of what I do as a social media manager, which is helping businesses reach their goals through social media marketing. ✨

Needless to say that Instagram is my favourite one because I believe in its power to make any business successful by using the right strategies. 🙌🏼

Is there a do or a don’t you consider the most important one for you? Let me know 🤩

Oh and save this post for later if you found it helpful! 💖


@ London, United Kingdom

14/05/2021

Read that again.😌

There’s nothing more important than our mental health and happiness.🌸

There are times when we feel stressed, sad, lost, angry and that’s is absolutely fine.

But sometimes having a business comes with a much higher cost and that is the neglect of our mental stability and health. 💭

Running a business is not an easy task. It needs lots of work, effort, courage, risk, good time management, wearing many different hats, and dealing with many different challenges along the way. 🌪

It’s important to remember to put yourself and your happiness 1st(!) and always remember why you started doing what you do. If it makes you miserable most of the time and you don’t feel fulfilled or happy with what you do maybe it’s just not for you or maybe you should ask for some help from the experts if you feel that is going to help you. 🤍

Unapologetically prioritise yourself over everything else✨

What are your thoughts on this?

I’d love to know what everyone thinks on this important aspect of the business world 🌎

13/05/2021

Do you have an optimised profile on IG? 🤗

Let’s start from the basics...

🌸 The words you put on your - NAME - are basically keywords which your target audience types in order to find the products or services you offer. Except if you’re a huge company with great awareness around the world and therefore people watch for YOU specifically, you should include that product or service on your name.

🌸 You bio is the first thing someone will see when they visit your profile and want to learn about you. It needs to be short but to the point and include a call to action so that they know what to do next.

🌸 Your profile picture is what people will notice even before visiting your profile. Therefore, it has to communicate effectively your brand. The choice of colours and logo is very important for the brand image that this small icon will communicate to IG users.

If your business is a “one woman/man show” then I’d definitely recommend putting your face on the profile photo. Personally I forget who is who MANY TIMES when people have a logo and prefer to see the face I know and trust.

🌸 Telling people the way to communicate with you is making it easy for the and you to start a conversation quickly and effectively.

🌸 Highlights are your chance to show people what you’ve done so far, who you are, what differentiates you, and how they can buy from you or work with you.

Each and every step needs implementation based on your unique features and characteristics. 💪🏼

I would be more than glad to help you achieve an optimised profile that will help you succeed. 🤍

⚡️ Send me a DM and I’ll help you with that ⚡️

Do you have an optimised profile? Let me know! 💬 @ London, United Kingdom

11/05/2021

Did you know this? 😱

Let’s face it, no one likes being cold called 🙅🏼‍♀️ Although it used to be the traditional way by which a sales person was trying to convince the buyer to make a purchase, it has no place on the world we live in today.

Social selling is all about building real relationships. Your clients are already engaged in social buying. That means that they already research for the services and products they are interested in and therefore they’ll come to you much more informed than in the past. 🙌🏼

A very important part before a business starts social selling is to find the right platforms to do so. 📍

Where do your ideal clients hang out? Where do they express their problems, fears and needs? Where do they engage with others? 🤔

Because this is exactly the place you should also be at.💡And position yourself as an authority. As a trusted expert who’s there to help and guide!

What are your thoughts on social selling? 💭 I’d love to know your thoughts!

@ London, United Kingdom

11/05/2021

Hello Facebook fam! 👋

I just created my LinkedIn page for Marketing Helper and I'm super excited about it! 🤍

If you're on LinkedIn, let's connect there too! 🤩

Here's the link: linkedin.com/company/marketing–helper

I'll see you there ✨

Marketing Helper | A self-employed digital/ social media marketing savvy who uses growth strategies to help small businesses bloom online. | Hello and welcome! My name is Antigoni and I'm a social media and digital marketing enthusiast who helps small businesses grow their online presence and reach....

10/05/2021

Your Monday Inspiration to start working on those dreams of yours! ☁️

Each and every day of our life is a chance to start doing the things we always said we would but never did. Every day can be a fresh start towards the creation of our dream future self and the life we always wanted. ✨

So what do you say, will you start today? Or if you already did, will you keep pushing yourself to carry on? 🙌🏼