18/05/2021
Don't you know that there are 𝟑 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐓𝐲𝐩𝐞𝐬 that you can choose from when you want to do Advertising on Amazon?
These 3 Campaign Types are very powerful when used and done right.
𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐞𝐝 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐬 is one that is most widely used by Amazon Sellers since it is the one that is readily available once you register a Seller Central Account. Here, you can launch Keyword Targeting Types and Product Targeting Types(ASINs) to increase visibility to shoppers. It is just a matter of understanding what Keywords and ASINs to target that is relevant and with good amount of search volume.
Next, is 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐞𝐝 𝐁𝐫𝐚𝐧𝐝𝐬. This is what you on the top-most portion of the search result. In the past, they only allow Keyword Targeting in different match types. But now, Amazon has rolled out the new Product Targeting Type to add to their Advertising arsenal.
Last but not least is the 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐞𝐝 𝐃𝐢𝐬𝐩𝐥𝐚𝐲. This Campaign type will engage audiences on and off Amazon. They use auto-generated display creatives that help inspire purchases and have the familiar Amazon look and feel. Typically, you use the Product Targeting type for this Campaign.
Now, the Sponsored Brands and Sponsored Display will only be available if you enroll your Brand in Amazon's Brand Registry. And to get Amazon Brand Registry, you must have your own Trademark.
So, for serious Amazon Sellers who want to earn more passive income, I would advise getting a Trademark as soon as possible in order to utilize and get the most benefit and potential of having these 3 Powerful Campaign Types:
👉 Sponsored Products
👉 Sponsored Brands
👉 Sponsored Display
Hope this helps.
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