One True View PLC

Home
United Kingdom
London
One True View PLC

The OTV strategy is do develop a global network of influencers across all major social media platforms, with unprecedented reach and engagement. Our a

Combing rich platform integration and technological innovation, we're expanding our reach exponentially.

28/01/2022

The man behind the Spice Girls and S Club 7 has launched his latest pop group with the help of TikTok. Simon Fuller, who also created Pop Idol and American Idol, held auditions on the app over the last year to create a seven-piece band called The Future X.

TikTok has increasingly become an essential tool for the music industry, launching the careers of global stars like Lil Nas X and Doja Cat, creating viral hits out of sea shanties and resurrecting classic songs such as Boney M's Rasputin and Fleetwood Mac's Dreams.

Two weeks ago, former American Idol contestant Lauren Spencer-Smith broke into the UK top five with "Fingers Crossed", a song she released without a record label, thanks to its popularity on the video sharing app.

The seven-piece band, who hail from North America, were formed after auditions on TikTok.

11/01/2022

It was a big year for social media. Facebook became Meta, Twitter CEO Jack Dorsey resigned (again), and TikTok continued to set trends other platforms are running to keep up with. But which posts got the most user engagement in 2021? Here's a round-up.

Instagram - the three most liked posts of the year shared a common theme: celebrity love.

Facebook - baffling and bizarre! “Who can honestly say they never had a DUI?” Lifestyle and recipe-sharing community Thinkarete asked, to which 18 million users responded.

Twitter - politics and K-Pop.

Get the full low down @ https://bit.ly/3HRO78G.

Users gave weddings, K-pop and Twitter wit the thumbs up

29/12/2021

Google and Meta face the threat of multi-million-dollar fines for failing to delete content that the Russian government considers illegal - but a close look at court papers reveals these are often simply posts about protests in support of jailed opposition leader Alexei Navalny.

In the summer of 2018, a Russian poet writing under the pseudonym Siberian Viking posted a caricature on his Facebook account. It showed the double-headed eagle of the Russian coat of arms, with the bird's heads replaced by faces of President Vladimir Putin and the then-prime minister, Dmitri Medvedev. Alongside it was a short poem, alleging that the eagle was twice as greedy as others, lied twice as much and carried out surveillance with four eyes. It ended with an emotional cry: "When will Russians awaken to remove this contagion?"

The Russian government told Facebook to remove the post because of its "blatant disrespect towards the state, the constitution and the president of the Russian Federation". Facebook did not comply, and the post featured in one of more than 60 lawsuits launched against Western social media in Russia this year, resulting in fines of more than $2m.

Western social media companies face huge fines as Russia pressures them to remove content it objects to.

14/12/2021

New criminal offences and major changes have been proposed in the UK's landmark Online Safety Bill, which seeks to regulate social media and tech giants. A new parliamentary report calls for adding scams and offences to the bill, like sending unsolicited sexual images and promoting violence against women and girls. A named senior manager at the tech giants should also be made personally liable in court for failures, it said.

The Online Safety Bill is seen as one of the most far-reaching attempts to date to regulate online content, which could have global implications. The first draft, published in May, put a "duty of care" on large social websites to remove harmful or illegal content and protect children. But it was largely left up to the tech giants themselves to police, with oversight from media regulator Ofcom. But now the parliamentary report calls for Ofcom to set much more explicit standards, and have even greater powers to investigate and fine big tech firms.

The next stage of the landmark Online Safety Bill recommends major changes and tougher regulation.

30/11/2021

Jack Dorsey is one of Silicon Valley's eccentrics. Earnest and idealistic, he passionately believes that tech can bring about global peace and prosperity. He's something of a hippie libertarian, a philosophy that can be baffling. He also happens to be a genuine tech visionary.

His resignation from Twitter is the second time he's left. After leaving the social media giant that he co-founded the first time, he set up the digital payments company Square in 2009 - which has become wildly successful. He then returned to Twitter in 2015.

Until Monday he was running both companies, which didn't sit well with many investors. Last year Elliott Management, a large Twitter investor, tried to make him choose between the two. They wanted a chief executive that spent their time on Twitter and Twitter alone.

This in part explains why Twitter's share price didn't nose dive when their iconic leader suddenly resigned again. There has been a prevailing attitude for a long time amongst investors that Twitter is leaving money on the table - that it could generate a lot more revenue from its large and engaged user base. And certainly a chief executive that had its undivided focus on Twitter might help.

The last time the tech visionary left Twitter, he set up another company now worth $100bn.

17/11/2021

Several social media apps and internet services including Snapchat, Spotify, Amazon and Google Cloud were reported to be down on Tuesday.

Spotify said it was aware of the issue after more than 50 000 users reported problems with the music streaming service and the Snapchat support account tweeted: "Many Snapchatters are having trouble using the app. Hang tight, we're working on a fix. In the meantime, we recommend staying logged in."

Google Cloud's tech support account also put out a statement on Twitter saying it was aware of an issue with the platform and directed users to its dashboard to monitor the situation.

The outage tracking website Downdetector showed a spike in reports of problems on several social media apps and internet services.

02/11/2021

Early adopters of the virtual worlds known as the metaverse criticised Facebook's rebranding as an attempt to capitalise on growing buzz over a concept that it did not create.

The term metaverse has become a tech buzzword this year, with companies and investors keen to be a part of the next big thing. But users have for years been spending time in these fast-growing but obscure virtual worlds.

In virtual worlds, users can walk around as an avatar, meet friends and play games. Some that are based around blockchain also allow users to speculate on virtual real estate.

Early adopters of the virtual worlds known as the metaverse criticised Facebook's rebranding as an attempt to capitalise on growing buzz over a concept that it did not create.

22/10/2021

Former US President Donald Trump has announced plans to launch a new social media network, called TRUTH Social. He said the platform would "stand up to the tyranny of big tech", accusing them of silencing opposing voices in the US.

Social media played a pivotal role in Mr Trump's bid for the White House and was his favourite means of communication as president. But he was banned from Twitter and suspended from Facebook after his supporters stormed the US Capitol.

Social media firms were under pressure throughout Mr Trump's presidency to ban him, with his posts criticised as insulting, inflammatory or peddling outright falsehoods.

They took the decision to ban or suspend Mr Trump after the January riots, which followed a speech in which he made baseless claims of electoral fraud. Since then he and his advisers have hinted that they were planning to create a rival social media site.

The former US president was banned from Twitter and Facebook following the US Capitol riots.

05/10/2021

Facebook, Instagram and the prolific WhatsApp messaging service are slowly returning to normal after an hours-long global outage that disabled the Facebook-owned social media platforms for roughly six hours.

In a Twitter post on Monday evening, Facebook confirmed its apps were coming back online and apologised to users for a blackout that affected communication between millions of people across the world.

“To the huge community of people and businesses around the world who depend on us: we’re sorry,” Facebook CEO Mark Zuckerberg said. “We’ve been working hard to restore access to our apps and services and are happy to report they are coming back online now."

Access to platforms returns after hours-long outage blamed on ‘configuration changes’.

21/09/2021

The Wall Street Journal’s investigation showed Facebook ignoring its own employees’ findings and demonstrated its failure to make the necessary changes. Facebook struck back, accusing the Journal of mischaracterising its efforts and misusing its research. While Facebook is often forced to defend itself against scathing criticism, investors have yet to punish the company, which is valued at $1 trillion.

Facebook is on the defensive after The Wall Street Journal exposed how far the company has gone to prioritize profits over the health and safety of its users.

06/09/2021

YouTube has turned off autoplay for its teenage users, TikTok has disabled notifications for children past a certain bedtime, and Instagram has disallowed targeted advertising for under-18s. These changes were seemingly triggered by new set of regulations aimed at protecting children online

Last week, the UK became a global leader in the field by threatening multimillion-dollar fines for companies that breach its new “age appropriate design code”. The move led to an avalanche of last-minute changes across some of Silicon Valley’s largest players.

TikTok, Twitter and Facebook among companies bringing in new measures worldwide that protect children

23/08/2021

TikTok is adding a stories feature for creators to express themselves, joining the ranks of Instagram, Facebook, YouTube, LinkedIn and Snapchat. "TikTok Stories" will be available for 24 hours and displayed in a collapsible left-hand side panel in the app’s main feed.

Users can create a new story by tapping a “create” button that’s been added to the sidebar, and they can add the usual captions, music, and text. True to TikTok’s video-first nature, it seems stories have to be videos, not still images.

TikTok Stories could be on their way soon.

Address

78 CANNON Street
London
EC4N6AF

Website

https://www.onetrueview.co.uk/

Alerts

Be the first to know and let us send you an email when One True View PLC posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Want your business to be the top-listed Advertising & Marketing Company in London?