14/05/2026
the things i fight for every f*ing day as a web developer. (and designer too, but that’s a story for another day.)
K i don’t want to be the rebel. but also, I kind of do.
Because there are things I will never stop pushing for. Not because I’m fighting clients on them. Honestly, the founders I work with always get it: they know it matters. And I know it matters to you too.It’s the sites I audit that tell a different story.
These are the gaps I find every single time, on almost every existing site. And they’re the reason people end up asking:
• why isn’t it selling?
• why is nobody signing up to the newsletter?
• are my blog posts actually being found?
• do local people even get recommended my services when they search?
so, here are my daily battles:
→ A site that people can actually find. sitemap, alt text, heading hierarchy, meta details, schema markup, keywords used correctly. This is not optional, it’s the baseline. If your leads can’t find your site, everything else is a beautiful waste of money.
→ User-friendly design that doesn’t get in its own way. Yes i love a good interaction and yes animations are my thing too,but they need to serve a purpose. You want your site to evoke a feeling. Frustration is not the feeling we’re going for.
→ Backend systems built to scale from day one. you have 3 testimonials right now? CMS. you’re starting a sub-brand? good URLs. you’re changing your fonts in three months? classes and variables. A strategic and organised structure is non-negotiable if you want your changes to be quick and easy, instead a full day (or days) of panic.
These battles are also exactly why Full Day Passes exist.
Because I wanted a space where we could actually get all of this right.
Before you go offline, before summer, before september sneaks up and your site is still at the end of your to do list.
Also, FYI:
1 spot left in may.
10 in june.
8 in july.
Not saying this to panic you or create urgency, just so you know where things are xx
