Human Centric Group

Human Centric Group We are consultants that DO, following our partners till promised results and taking the executional

03/06/2026

Same heart logo. Same ice cream. A different name in every freezer.

Wall’s in the UK. Algida in Italy. Kibon in Brazil. Good Humor in the US. Ola in the Netherlands.

Unilever didn’t export one name across the world. It bought the local hero in each market and kept its name, because that name already carried trust the brand could never build from scratch.

Coca-Cola almost failed in China for the opposite reason: its own name. Too hard to write in Chinese, and nothing sounded right. So they changed it to 可口可乐 (Kěkǒu kělè): same sound, new meaning, “tasty happiness.”

One bought the local name. One rebuilt its own. Same instinct underneath.

Global brands don’t win by being understood everywhere. They win by feeling local everywhere.

Link in the first comment 👇🏼

22/05/2026

🌍 Brands that when travelling, change their names (Part 1)

🍔 Burger King becomes Hungry Jack’s in Australia
🥛 Danone is called Dannon in the US

Sometimes it’s because the original name was already trademarked.

Sometimes it’s about pronunciation, culture, or simply what sounds better locally.

Same brand. Same identity. Different name.

Adapting when travel sometime can mean to even change one the most important asset of the brand: the name.
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11/05/2026

Same logo. Same product. Completely different meaning.

Fila in Europe? Casual streetwear.
Fila in Taipei? Premium, almost luxury.

Müller in Italy? Seduction.
Müller in the UK? Light and playful.

Brands don’t just cross borders. They get reinterpreted.

The real question is never “what does the brand say?”
It’s “what the market needs to hear?”

Link in the first comment 👇🏼

15/04/2026

From a blank page to a full hotel concept. Here’s how we do it. 🏨✨

Data. Curiosity. Empathy. Vision.

That’s what it takes to build something truly different in hospitality.

Save this if you work in hospitality. You’ll need it. 👇

02/04/2026

They choose us for the substance.
But showing up sharp to a full day meeting after gym🏋️ + spa🧖‍♂️…is not a piece of cake!🤪

Have you ever wondered how is our typical day built when we visit our clients??✈️

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