Human Centric Group

24/09/2021

We are living in an extremely dynamic time, with a rate of innovations never experienced before.

In such a scenario, “proven methods” do not exist anymore and the need to test new approaches is obvious.

How many times have you left your comfort zone and tried to innovate in the past year?

10/09/2021

Like it or not, technology is quickly gaining a bigger and bigger role in our lives. Everyday products like watches became smart and, from yesterday, even design gadgets like glasses got an upgrade. was born!

The recent partnership between the leader in premium, luxury and sports eyewear Luxottica and the tech giant Facebook marked an important milestone in conquering new occasions by properly leveraging current tools.

How updated would you rate your company? Have you ever thought about how to leverage new tools to grow your category?

If you are up for a nice brainstorming, do not hesitate to contact us for a free consultation.

Is the world ready for smart glasses powered by Facebook?

23/08/2021

Chinese audience relies more and more on domestic brands due to the growing national pride among the earliers, and Western brands have to adapt their local communication even more drastically to keep their market share. But how to connect at an emotional level with a foreign audience while staying close to your values?

Let's take a look at Pepsi's strategy: use of local social media like investing in influencer marketing and digital advertising to reach its young segment and maintaining at the same time its focus on energy, fun, and music. In Peachy Tune 2021 ex*****on, Pepsi readapted a traditional Chinese song to modern vibes starring two top celebrities.

The results? 6.2 million views on Weibo on the first day and positive sentiments among earlier across local social media

20/08/2021

Perception is reality and the marketing team of Beyond Meat knows it very well.
To communicate the functional benefit “it really tastes like meat” and convince also the most skeptical, they decided to launch a very peculiar campaign where a carnivorous plant is tricked by Beyond Meat nuggets. Just like if they were “real” ones 😎
The result? Thousands of “healthy lifestyle” seekers were attracted to A&W Restaurants, to check out the uniquely tasty plant-based food. Well done 👏🏻

Our new Beyond Meat plant-based nuggets can satisfy the biggest meat lovers. To prove it, we had one of the world’s most famous carnivorous plants taste them...