Kim does marketing

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Kim does marketing

Affordable marketing and events for small businesses Bonjour! I’m Kim Darragon and I’m a marketing and events consultant. Keen to do killer email marketing?

I specialise in helping all sorts of small businesses, startups and ambitious entrepreneurs – particularly those from underrepresented backgrounds – grow and see results. Are you looking to launch a brand or product and need a powerful strategy? Want to improve your digital game – from SEO and social content to paid ads? Awesome – I can help!

09/07/2021

👋 BYE PLASTIC! I received my limited edition collab from x (& also checked the display in store) and I love it! 🙋🏻‍♀️ I helped Kankan's founders with their marketing planning and when they told me about this collaboration, my heart went BOOM!

💓 I'm genuinely a big fan of both of these east London-based brands, which make products that are good for the planet and help consumers shift their habits towards a more sustainable lifestyle. 💦 Kankan makes refillable body wash and handwash, while LF Markey makes ethical, beautiful, workwear-inspired clothes. ( I'm wearing my civil wedding boilersuit in this pic 👰🏻‍♀️😜)

🌞 Their new collab is a starter set in Kankan's glass 'Forever Bottle' wrapped in LF Markey's bright and colourful sun print. It's a keepsake to be refilled time and time again that's guaranteed to bring you sunny, feel-good vibes in your kitchen or bathroom. You can choose a Kankan botanical soap of your choice and one tree will be planted for every limited edition set sold :)

I highly encourage you to follow and support independent and local businesses, especially those who do good for the community and the planet.

👇 Tag your favourite indie biz so we can follow and support.

05/07/2021

A Facebook landing page is a dedicated page designed to convert visitors from a specific FB ad. These pages are tailor-made to complement that ad; they basically continue whatever design elements, call to actions or story someone saw in their newsfeed. ⠀

🍦 Here are 8 key elements such pages should have! Save for later.
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01/07/2021

Face it... things don’t always go to plan. 😐 Growth slows, sales stall, click-rates crawl and social engagement screeches to a halt. Almost every business experiences this at one point or another.

🌥 You might need to reposition your brand if there’s a change in the direction of your business; you're not standing out from the competition; it’s hard for people to understand what you offer; or you're not generating enough sales.

🎈Here are 5 key marketing steps to reposition your brand for growth. Save for later.

01/07/2021

Just sharing some cool portraits taken at .world office party. 🥂 Cheers to these fantastic entrepreneurs I met last week, it was such busy and buzzy event filled with good vibes and thanks to for these shots 📸.

The Stack World is committed to building an inclusive community for mission-driven women, providing news, events and connections. 👯‍♀️ Let's connect there (swipe to see a preview of my profile from the app) or get in touch if you want to join x

28/06/2021

🍊 What makes a brand incredibly effective on social?

Here are some amazing insights from Sprout Social's latest report – these are some key things that consumers are looking for from brands.

👇 Let me know what you think YOUR brand is excelling at on social atm...

24/06/2021

🦋 Networking in the city: Yesterday I attended .world office party in Clerkenwell and it was so much fun. Sharmadean, the founder of Beautystack and Stack World, welcomed all the members and introduced the launch of their new app (swipe to see who's been used as an example in their deck :p) and then it was networking time. 👯‍♀️ I met so many talented, stylish women from tons of industries. I wish I took more photos but I was enjoying the moment!

❤️‍🔥 What do I like about this community? Well, it's a media platform delivering fresh content and events on society, culture, business, beauty and wellness. A refreshing mix that gives a wider overview of what's going on out there. Sharm and her team are creating spaces for ambitious womxn who see themselves as infinite learners with insatiable curiosity. They're merging culture and current affairs with business and social impact. 👋 If you're looking to join, get in touch with me :)

🍒 Here's me with ~ a ferocious entrepreneur with wit and style – so glad I finally met her! And the bubbly , a fellow member that I met 3 months ago during an online meet-up. She describes herself as a non-binary cause-based engineer and artist of every kind – I love this. Can't wait for the next event!

🤗 How about you? Have you been back to IRL networking yet?

23/06/2021

❣️I honestly believe that habits are the key to success. And what I mean by success is sustainable growth and strong marketing foundations and functions.

When you start a business and decide to finally allocate some budget into your marketing activities, it’s perfectly normal to want to see results right away. You put time, effort and money into developing your marketing channels and campaigns, so you want them to show a return on investment. Well, I understand where you’re coming from, but marketing is a marathon, not a race. It takes time to build brand awareness and brand recall – and this might happen faster if you're consistent with your efforts.

🍯 Swipe to see 4 marketing habits to develop in 2021. More tips coming soon and get in touch if you need bespoke advice x

22/06/2021

🍨 Social media explained with ice cream. How do you like eating your ice cream? 🍧
But most importantly, which platforms tend to bring you the most leads?
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21/06/2021

People want to see themselves reflected in marketing images, stories and more – and to do that, you need a deep understanding and empathy for the people you want to reach. But stereotypes are a quick way to show your audience that you don’t really understand them – take the time and effort to avoid them at all costs. ⠀
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Marketers actually have an important role to dismantle stereotypes and help make society more representative as a whole.

📊 So study your customer data to truly understand things such as gender, income level, geography and race – then go deeper.

📑 Conduct surveys to understand characteristics that aren't as easily tracked, such as someone's point of view (why not get your – hopefully diverse – team involved in this, too?)

📃 Conduct research to learn the cultural background of your audience and what's important to them, along with how their purchase journey is different from other groups.⠀

18/06/2021

🍓 Keep it real. Remember, it's not the quantity that matters, but the quality. You might have a small audience but they might be hardcore fans that you'll easily convert to buy your products or services. 🍭 So if 500 people follow you and 40 engage with your post, be proud! That's a great engagement rate. Imagine 40 people in a cafe interacting with you and your brand – that's pretty awesome.

16/06/2021

🌞 Rise & Shine ☯️ Here's me at Birch, in the middle of nature for a few days.

🌿 Taking some days off from client projects to slow down, reflect and chill. As a small biz owner, it can be difficult to keep juggling ongoing client work, biz plans and admin tasks on a daily basis. Here's what I plan to do during this mini retreat...

🍉 Reflect on what I've achieved during the past 6 months – my successes and mistakes.

🍋 Think about my brand missions and see if what I'm doing is aligned with my core values.

🍓 Plan where I want to take my business for the rest of the year.

🥝 Figure out what new projects I should dive into – and what unnecessary tasks I should drop.

😎 And mostly... take a break from my inbox! Read on the grass, walk in the forest, dip in the pool, eat lots of 🍨.

My brain will only have 3 tabs open this week instead of 20...and I'm ready for that!

👋 Have you also taken a short work retreat, just for yourself? Or plan to soon?

15/06/2021

Hey, here are 5 helpful tips on how to improve your brand's transparency (and build a community at the same time).

🥝 Share your brand's core values on your website and social media pages.
🍋 Be an open book: tell your customers as much as you can about why you do what you do.
🍈 If customers raise questions, make sure to actually respond to them.
🥭 Take constructive criticism and respond in a non-judgmental way.
🥑 Encourage people to give suggestions on how to improve the brand.

Save for later x

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http://www.kimdoesmarketing.com/

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