Mood insights

Mood insights MOOD is a research and strategy studio dedicated to understanding women. https://linktr.ee/mood_insights

My wonderful friend and business partner Sev, sent this in the post today for me to have as a holiday read. ‘Exposing da...
24/07/2026

My wonderful friend and business partner Sev, sent this in the post today for me to have as a holiday read.

‘Exposing data bias in a world designed for men’

Anyone who knows me will know that with Mood insights I want to make sure that this is about uncovering and filling those data gaps so that the world can serve women better, and it’s not about dissing men in any way.

My ‘pro men’ flag could not be flying any higher. I’m a mum to 3 boys, surrounded by good men in my life (and yes, of course I’ve encountered the not so good). I want to make sure my boys futures are bright and well served, but we can’t ignore that that’s not always been the case for women. That’s why MOOD was born.

The book arrived just as I was dashing down to the Turkish barbers with my three boys. A testosterone filled space that I’ve frequented and been welcome at for many many years (they have more hair appointments than I do a year!)

This felt like a nice place to read the Preface. Being sat in a ‘male space’, offered a cold drink in the heat, 30 mins peace (with the white noise of clippers) to read about areas where we can do better for women; while these lovely guys pamper my guys (yes, the eldest has discovered the hot towel bit!) 😂

I truly believe that if we start to get this right, EVERYONE will benefit.

At MOOD we’ve just launched our UK Women in Work survey. A project designed to find out more about women's experiences and expectations in the workplace.

Please check out the main page Mood insights to find out more about how we’re using this survey to support women, or click on the link below to complete the survey.

https://www.surveymonkey.com/r/R7Z5CFB

Feel free to share this post/the survey (whether you’re male or female - we appreciate support from you all!)

Thank you as always, Morwenna@MOOD

Here at Mood insights, we're excited to be launching our very first survey, Women in Work, in partnership with Fearless ...
20/07/2026

Here at Mood insights, we're excited to be launching our very first survey, Women in Work, in partnership with Fearless Foodies. Together, we're exploring women's experiences in the workplace to better understand what's working, what's not, and where meaningful change is needed.

At MOOD, our philosophy has always been women helping women. That's why every project we undertake supports a chosen charity—either through a donation made as part of a client project or via sponsorship for our own independently funded research.

We're delighted to announce that MOOD panellists have chosen Young Women's Trust to receive the sponsored donation from Contigo Management. Young Woman's Trust supports thousands of young women to build brighter futures through practical support, trusted advice and campaigning for change—making them the perfect charity partner for our Women in Work survey.

Please keep an eye out for the survey over the coming days. We'd love you to take part and share your experiences with us. Every response will help us build a clearer picture of women's working lives and contribute to creating positive change.

13/07/2026

First project incoming.....

We're about to conduct our first project about women in the workplace. Whoop!

We'll share the survey with you when it's ready - please do fill it out if you're currently employed, and don't worry if not, there will be more opportunities to share your experiences coming through in the future.

But first things first. We always said that when we ran a project we'd make sure that we gave back to women's related charities.

So, we need your help to choose the charity that will benefit from this survey.

Please write in the comments any women related charities that you'd like to see us supporting and we'll choose one as the beneficiary of this project.

Watch this space for more details on the project and the announcement of the chosen charity this time around.

Thanks for your support as always!

Morwenna and Sev

04/06/2026

Recent weeks have made me consider all the different women I walk this path called life with. Different connections, different outlooks, different motivations. Our work at MOOD aims to represent the voices of all women and all the reasons we show up everyday (or sometimes struggle to). What women have you walked with recently?

03/06/2026

I spent the week in Spain with my daughter.

And somewhere between the beach, the meals out, the endless photos and the conversations, I found myself thinking about something we don’t talk about enough.

Everyone talks about babies.

Everyone talks about toddlers.

Everyone talks about surviving the school years.

But nobody really talks about this stage.

The stage where they’re becoming their own person.

Where they still need you, but differently.

Where you find yourself missing the little child they were, while feeling incredibly proud of the person they’re becoming.

At MOOD, we’re interested in the realities of women’s lives.

Not just the big milestones.

The messy, emotional, beautiful bits in between.

So I’d love to know:

What’s something nobody warned you about becoming a mum?

31/05/2026

I had to say something about this.

Three boys convicted of r**e walked out of a UK court this week with community orders. The judge said he didn’t want to criminalise them unnecessarily.

I’m not here to argue the law. I’m here to talk about what was missing from that courtroom.

Data on the girls. On what this does to women. On the long term cost of what happened to them.

It was thin. It’s always thin.

And that gap doesn’t just sit in a research report somewhere. It shows up in decisions. In sentences. In the rest of those girls’ lives.

We have to do better


www.moodinsights.co.uk

29/05/2026

A bit more of an explanation about the MOOD Panel....and an opportunity to watch MOOD Co-founder, Morwenna think that with her 2nd ever public video that she nailing this, 'social media stuff' 😂 (someone's been watching too much YouTube with her kids!)

Please sign up to share your thoughts and opinions https://www.moodinsights.co.uk/mood-panel

Brands spend millions trying to understand women. Market research. Focus groups. Trend reports. The whole thing.And yet ...
29/05/2026

Brands spend millions trying to understand women. Market research. Focus groups. Trend reports. The whole thing.
And yet somehow the gap between what brands think women want and what women actually experience keeps showing up in the data.
We built MOOD because the simplest fix has always been there. Ask women. Actually listen. Build from what they tell you.
Turns out that is a radical act in 2026.
Join the MOOD Panel here: moodinsights.co.uk
Or join our Facebook community directly: facebook.com/groups/themoodpanel

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