Mood insights

Mood insights MOOD is a research and strategy studio dedicated to understanding women. https://linktr.ee/mood_insights

21/04/2026

Time to get over this hurdle and introduce myself!

I use social media from a personal perspective; uploading photos and quips about my day. But the thought of getting on board with video uploads was a scary one for me.

Even as a professional with many years experience, putting myself out there on social media in a work capacity feels quite alien. But here I am, in all my bumbling glory. I'm also just a girl, standing in front of the world of social media asking you to get behind this new venture that I feel really passionate about.

Please like and follow us on socials for more information and join the panel (link in bio and comments) to get involved in our projects going forward.

Oh, and any tips for becoming more comfortable doing this kind of thing are very welcome!

I took this photo today during a migraine. I was in and out of sleep, found it while scrolling for something positive to...
19/04/2026

I took this photo today during a migraine. I was in and out of sleep, found it while scrolling for something positive to post and then I stopped and thought, well. Maybe this is it.

Because today I just feel done. Not broken. Not having a crisis. Just completely full, running on empty, and somehow still expected to have more in the tank before the week even starts.

Morwenna and I started MOOD because we genuinely believe there are thousands of women feeling exactly this way and nobody is really talking about it. Not in a way that feels honest or real.

So we're building The MOOD Panel. A community of women willing to show up authentically, share their experiences, and project their voices into spaces where they're actually needed. We're closing the data gap and we need you to help us do it.

If that sounds like you, drop a comment or hit the link in the first comment. Come exactly as you are. đŸ–ïž

As a market researcher we often get tied up with which ‘boxes’ people fall into, but the reality is, life isn’t that str...
16/04/2026

As a market researcher we often get tied up with which ‘boxes’ people fall into, but the reality is, life isn’t that straightforward.

Like today’s deliveries at my door
.



When your social media algorithms are telling you you’re about to hit the menopause so you need to load up on collagen, but your body’s telling you you still need to buy the staples 😭 💰💰💰

What exciting, and not so exciting packages arrived in the post for you today? Genuinely, I want to know!

We’re looking for other women to share their experiences which will help us think outside the classic boxes.

If you’d like to get involved, please join our panel where we’ll soon be gathering information and sharing insights with you all. Link in bio (in the linktree)

Thanks as always, Morwenna x

16/04/2026

As women, we carry a lot. People we know see certain aspects of our lives, but not all the hats we wear and the titles we hold for others.

Understanding these layers uncovers insights at a deeper level to help develop products and services that truly reflect the needs of women today.

Join our panel (link in bio) to share your stories, thoughts and opinions, to drive greater understanding of women and everything we carry.

14/04/2026

We asked a question in our survey about what would make her life easier. One woman in particular stopped me in my tracks. She wrote: I honestly don’t know. My brain is full.
And then she listed everything in it. The fridge. The school events. The appointments. The dogs. Her parents. Herself. And then she apologised for not having a better answer. That ‘sorry’ broke my heart a little. Because she did not owe anyone an apology. She gave us the most honest, useful piece of research we have seen in a long time.
This is what women’s lives actually look like. Not the highlight reel. The real one.
At MOOD we run research on women’s real experiences, the kind that does not get captured in the data that shapes the policies, products and services built for them. And this? This is exactly the kind of truth that needs to be in that data.
This is why we are building the MOOD panel. A community of women who become part of the research itself. Not just the subject of it.
If you felt something watching this, we want you in it. Link in bio to sign up for early panel access.
You do not need to have the answers. You just need to show up as you actually are.

01/04/2026

Over 100 women shared what their lives really look like.

The survey is now closed, and honestly, thank you. To the women who took the time to answer, reflect, and be open, we see you.

But this is not where it ends. This is where it gets interesting.

We are now building the MOOD Panel, a space where women can continue to shape what comes next, not just once, but ongoing.

If you want your voice to be part of this, you can sign up via the link in the comments.

And if you have already been part of the journey so far, sharing this helps more than you know.

We are 5 responses away from closing the MOOD survey.FIVE.If you have two minutes tonight, please fill it in. The link i...
31/03/2026

We are 5 responses away from closing the MOOD survey.
FIVE.
If you have two minutes tonight, please fill it in. The link is in the comments. It closes tonight, and every single response genuinely changes what the data shows.
You don't need to be an expert. You just need to be a woman with two minutes to spare. We know you have at least that.
Thank you to everyone who has shared it, reposted it, and texted it to their friends. You are the reason we got here.

As researchers we are taught to not make things personal. We have to remove our own opinions and experiences from every ...
26/03/2026

As researchers we are taught to not make things personal. We have to remove our own opinions and experiences from every project and listen to what’s being said by the audience we’ve set out to hear from.

However, sometimes it’s hard not to see responses and think, “me too, me too, I could have written that myself!”

This screenshot is one response we received in our survey, in answer to the question, “If you could change one thing that would make life easier for women right now, what would it be?”

Personally, I felt it (you’re not alone anonymous responder! đŸ«¶). However, we’re all so different, and that’s why we want to hear from a range of women of different ages and life stages in our survey.

Please take a moment, if you haven’t already to complete our survey. Link in the page bio and the comments.

We appreciate all your responses and your honesty - thank you for sharing with us - that’s exactly what we need to get things moving. đŸ™đŸ»

24/03/2026

"Just be yourself"...wise words from my partner in crime (aka my Co-founder, Sev) when I was fretting over writing my first post for MOOD.

Those who know me personally will know that I have no problem sharing my thoughts, opinions and day-to-day antics on social media. Why is it so different when I want write a post on behalf of MOOD?

MOOD is a new and exciting venture for me - I don't want to muck it up. I want it to feel MOOD-ish. I want it to demonstrate all the things we are trying to achieve. So up until now, I haven't posted anything; I've stayed in my lane (analysing numbers and talking to people).

Sev's been taking the lead on the socials so far; she knows how to make things look super pretty, succinct and clear - my creative contribution often comes out as a brain fart, my rambling mind, my million thoughts.

But as she pointed out to me, this is about women, unless we capture the 'real', then we're not upholding what we set out to do; representing and airing the voices of women and taking into our account all our differences.

So here you have it, my first post on behalf of MOOD. Expect more, expect random...don't expect them to look pretty.

Morwenna (MOOD Co-founder)

We have been live for less than a few weeks. We need more women in the data. Specifically, we need you.MOOD exists to cl...
24/03/2026

We have been live for less than a few weeks. We need more women in the data. Specifically, we need you.

MOOD exists to close the gender data gap. To build a real, unfiltered picture of women's everyday experience and get it in front of the businesses, governments and organisations making decisions that affect women's lives.

The survey is the foundation of it all. Without enough voices in it, the data does not hold. Without the data, nothing changes.

We are asking directly: if you have not taken it yet, please take it today. It covers work, health, money, relationships and the invisible load that sits between all of those things. It takes two minutes. It is completely anonymous.

And if you have already done it, the most useful thing you can do right now is send it to one woman you think would want to be part of this.
Not because it is a nice thing to do. Because the size of this dataset is what makes the findings matter.
https://www.surveymonkey.com/r/7JZHV9G

The standard office temperature was calibrated for a 40-year-old man. The crash test dummy was male. Most clinical drug ...
21/03/2026

The standard office temperature was calibrated for a 40-year-old man. The crash test dummy was male. Most clinical drug trials excluded women until 1993.
None of this was malicious. It was just the default. And defaults, once set, are remarkably hard to shift.
I wrote about this today on the MOOD blog. About why the gender data gap is not history. It is still shaping the decisions being made about women's lives right now. And about why Morwenna and I built MOOD to do something about it.
It is also an honest account of where we are starting from and what we are trying to build.
If any part of that sounds familiar, I would love you to read it.
And if you have not taken the MOOD survey yet, that is in the link too. It takes two minutes, and it is the most useful thing you can do for us right now. https://www.moodinsights.co.uk/blog/the-data-gap-is-not-an-accident-it-is-a-habit

When Morwenna and I started talking about MOOD, we kept coming back to the same problem.Businesses, governments and NGOs...
18/03/2026

When Morwenna and I started talking about MOOD, we kept coming back to the same problem.

Businesses, governments and NGOs are making decisions every day that directly affect women’s lives. What gets funded. What gets built. What gets researched. What gets prioritised. And so much of it is still being shaped by data that wasn’t really designed with women in mind in the first place.

Between us we bring over two decades of research and marketing experience across some of the sectors that affect women most directly, health, media, careers and family. We know how insight works. We also know how often it leaves women out.
So we built MOOD to close that gap.

Our survey is the starting point. A real picture of women’s everyday experience, at work, at home, in health, in money, in relationships and in all the invisible load that sits between those things. Not curated. Not comfortable. Real.

If you’re a woman, we want your voice in it. It takes minutes. It matters more than that.
👉 Link: https://www.surveymonkey.com/r/7JZHV9G
Because you can’t design better for women if you don’t actually understand them.

Address

London

Website

Alerts

Be the first to know and let us send you an email when Mood insights posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category