Leaderring - Google Ads • PPC • Lead Generation • Landing Pages • SEO

Leaderring - Google Ads • PPC • Lead Generation • Landing Pages • SEO We understand that no two leads are created equal.

We are an experienced lead generation agency, comprised of lead generation consultants and marketers, who advise and support our clients in developing comprehensive lead generation campaigns.

Social media marketing compares favourably with traditional means of online advertising. SMM allows the brand to both im...
01/10/2021

Social media marketing compares favourably with traditional means of online advertising. SMM allows the brand to both improve its image and establish bilateral communication with clients. And as various social media platforms grow in popularity, so too does social media marketing increase in effectiveness.

🎯 Social Media Page Creation
🎯 Maintaining Groups and Communities
🎯 Audience Capture
🎯 Posting

Learn More 👉 https://leaderring.com/social-media

Content improves the B2B buyer's journey 📝Content plays a critical role in the B2B buyer's journey. We create content to...
01/10/2021

Content improves the B2B buyer's journey 📝

Content plays a critical role in the B2B buyer's journey. We create content to convert, educate, inspire, and nurture the B2B buyer.

Our clients need to educate and inspire leads throughout a long sales cycle. We create content to power account-based marketing, inbound marketing, and to improve sales journey.

Learn More 👉 https://leaderring.com/content-marketing

Marketing must drive results 📈We provide strategy and ex*****on for companies that need their investment in marketing to...
01/10/2021

Marketing must drive results 📈

We provide strategy and ex*****on for companies that need their investment in marketing to drive business growth. We focus on moving the needle for sales. Our specialities include B2B marketing, account-based marketing (ABM), qualified lead generation, content strategy, content creation, messaging systems, conversion rate improvements, and sales opportunity nurturing.

Marketing must have an impact. Our work focuses on true business metrics that scale over time, including conversion rates and qualified lead generation.

Learn more 👉 https://leaderring.com/

Having Enough People To Generate LeadsHere’s the second most commonly encountered lead generation challenge:Having enoug...
23/04/2020

Having Enough People To Generate Leads

Here’s the second most commonly encountered lead generation challenge:

Having enough people to generate leads.

If you’re facing this problem, the solution is simple:

Stop generating leads manually, and start automating the process instead.

Here are some lead generation tools that can help increase your productivity:

AeroLeads
Albacross
Buffer
LeadBoxer
Marketo
HubSpot
Hoot Suite
With these tools, you can generate more qualified leads and increase your sales.

Think about it: if you rely on manual methods for generating leads, the number of leads you get each month is limited by your headcount.

Assuming you’re doing fine when it comes to cash flow, then a possible solution is to scale your team and hire more sales reps.

But how fast can you grow? You’re limited by so many factors, including your physical office space, as well as the speed at which your HR can hire and onboard new team members.

Measuring sales productivity metrics like average email response time with a tool like EmailAnalytics boosts productivity of your sales team so you can get more out of your current sales team without hiring more salespeople.

Email MarketingEven if you can get a visitor to trust you with their email address in exchange for a free trial or a rep...
23/04/2020

Email Marketing

Even if you can get a visitor to trust you with their email address in exchange for a free trial or a report, that doesn’t mean that he’ll automatically be interested in your product or even want to read your emails.

So, it’s just as important to create an email marketing campaign that compels readers to open your emails and read them.

Your email sequences should provide relevant information and nurture prospects, guiding them towards the decision to buy your product.

Check out: Email marketing best practices to succeed in 2020

Retargeting

One way to maximize each dollar that you spend on attracting new leads is to use retargeting campaigns.

Basically, that means that you should not give up on a lead simply because he bounced from your website during his first visit.

After all, he did show enough interest to click through in the first place, so if you could re-engage him again with a slightly different message or a special offer, you might see much better results.

Blogs

A blog is an essential part of a comprehensive lead generation strategy because it plays a role in many different marketing approaches.

If you develop a blog that’s full of valuable content, you can not only attain direct leads through SEO and other organic traffic sources but also position your company as an authority in your field, building trust with your audience and making it easier to convert leads into customers.

What’s more, as you create valuable and engaging content that’s relevant to your prospects, you will over time develop a valuable knowledge base that will get linked to by relevant websites and help you new segments of your audience.

How To Generate Leads In 2020Let’s explore some of the most important aspects you must focus on below.Have A WebsiteIf y...
23/04/2020

How To Generate Leads In 2020

Let’s explore some of the most important aspects you must focus on below.

Have A Website

If you don’t have a website, it will be almost impossible to establish a strong presence online and attract targeted leads using organic traffic sources.

However, with a website, you can provide valuable information to your target audience through engaging content, and ensure that your prospects always have a reason to come back.

What’s more, a website makes it easier to personalize the experience of your visitors and ensure that they’re seeing information that’s the most relevant to them, depending on where they are in the buyer’s journey.

Make Contact Information Visible And Use a Contact Form

When developing your website, every decision needs to be made from the perspective of the leads that you want to attract.

You must make navigating your site as easy as possible, and an important part of that is showcasing your contact information in a prominent position that’s easy to see.

After all, attracting qualified leads to your site is an expensive and time-consuming process, so you can’t risk losing them because of something as minor as a poorly placed contact form.

And if you want to take it a step further, you could even consider incorporating a chatbot or live chat functionality into your site so that your leads can reach you using a method that’s the most convenient to them.

Use Opt-In Forms

Some of your visitors won’t be willing to leave their contact information on your site unless they’re getting something of value in return.

That’s why it’s essential to have an opt-in form for capturing leads and have an appealing incentive for leaving their email address.

The exact offer depends on your audience, but it must be something that they will find valuable such as a free trial or useful and actionable information that they can use.

Landing Pages and CTAs

A landing page is a crucial element of any successful lead generation strategy because it is the place where you capture the leads by collecting their contact information.

Outbound VS Inbound MarketingThere are two main marketing lead generation channels:• Outbound marketing• Inbound marketi...
23/04/2020

Outbound VS Inbound Marketing

There are two main marketing lead generation channels:

• Outbound marketing

• Inbound marketing

If you’re not 100% clear on the difference between inbound and outbound, here’s a quick breakdown:

Essentially, outbound marketing interrupts your customer’s workflow, and “demands” their attention. By contrast, inbound marketing draws your customer into your funnel, and “earns” their attention.

Now that we’ve figured out the main types of leads and identified the two main lead generation channels, we’re almost ready to jump into the best strategies for generating leads in 2020 and beyond.

But before we get started, let's have a quick overview of how lead generation changed over time so that we have a better understanding of the direction lead generation is heading in today.

Then And Now

Back in the day, lead generation techniques were pretty straightforward.

Marketers would typically do one of these things:

Run a TV commercial
Run an advertorial in a magazine, or
Buy an email list, and spam the list with promotional offers
Today, the landscape or lead generation has changed drastically.

The goal is no longer to hit your customers with as many ads as possible, but instead to increase your visibility so that your customers come to you.

So, what changed between then and now? The internet wave happened!

Before the internet became easily accessible, consumers experienced a great deal of information scarcity. The information that they consumed depended mostly by the big media companies that controlled print media and broadcast.

But when the internet (and Google) became a thing, information was suddenly abundant and easily accessible.

Fast forward to 2020, where consumers not only have information available at their fingertips, but are constantly bombarded by brands trying to market to them.

And this means that pressure is being applied at both ends: the average consumer’s attention span has shrunk, and they’ve also gotten more selective about what they pay attention to.

What Are MQLs And SQLs?MQL - Marketing qualified leadSQL - Sales qualified leadMQLs are prospects that the marketing tea...
23/04/2020

What Are MQLs And SQLs?

MQL - Marketing qualified lead

SQL - Sales qualified lead

MQLs are prospects that the marketing team deems promising but not yet ready buy - they have shown interest or initiated contact, but there isn’t enough data to determine their level of interest.

These leads are handed over to the marketing team which then engages and nurtures them, providing relevant information and scoring the leads based on their response and actions.

When these leads are deemed to be potentially ready to purchase, they are handed over to the sales team and become SQLs.

SQLs area leads that whose interest level has been determined and are past the engagement phase. They’ve been analyzed by both the marketing and sales teams, and are now ready for the next stage of the process - the direct sales push.

Each lead should be analyzed by both the sales team and the marketing team to determine where each lead is in the buyer’s journey and how it should be approached.

What is Lead Generation?In a nutshell, ​lead generation​ refers to the process of identifying potential customers for yo...
23/04/2020

What is Lead Generation?

In a nutshell, ​lead generation​ refers to the process of identifying potential customers for your business’s products or services.​

If you’re a sales rep or a founder of a B2B company, you probably already have at least some experience generating leads.

What is Lead Generation?

But contrary to popular belief, lead generation isn’t just about cold-calling or ​sending out a bunch of emails​. It’s a complicated process that requires a diverse range of strategies to be effective.

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