Neko Web Design

01/03/2022

Interesting fact: Google Ads Display Network reaches 90% of internet users via 2 million websites.

Google Ads Display Network refers to visual, banner like ads that appear on websites and that are involved in the Google Ads network.

They work well because you can get the attention of customers earlier in the buying cycle. Your ads can be placed in front of potential customers before they start searching for your products, which puts your brand ahead of the game!

15/02/2022

After speaking to loads of clients over the last couple of years, we started to notice a pattern.

Our clients loved the sites we created for them, but would struggle with driving traffic on their own.

We want to help with that.

That’s why we have now launched our site optimisaton and pay-per-click marketing packages.

We are now working with eCommerce brands to help them drive traffic to their online stores and predictably generate sales.

It’s our mission to help small-to-medium sized eCommerce brands succeed online.

Let’s have a chat to see how we can grow your business.

Visit our website to learn more and book a free call: https://nekowebdesign.com/

03/11/2021

Conversion rates are a vital metric for all eCommerce businesses. Once you drive traffic to your store (e.g. paid ads, SEO) you need to make sure your website is able to convert that traffic into paying customers - otherwise you'll get little to no return on your ad spend, and your profit margins will suffer!

In this article, I discuss 5 simple but effective tactics that eCommerce brands can use to get started with conversion rate optimisation.

Conversion rates are a VITAL metric for eCommerce businesses. This article will discuss 5 easy but effective tactics to increase your online stores conversion rates.

14/10/2021

Thoroughly enjoyed working with Beautifl over the summer!

Case study: https://www.nekowebdesign.com/work/beautifl

Site: https://beautifl.com/

22/09/2021

"Overall the web is pretty sloppy, but an online store can’t afford to be"
-Paul Graham (Co-Founder of Y Combinator)

I love this quote from Paul Graham because it’s brutally honest and straight to the point.

There IS a lot of low quality content littered across the web, but an online store simply cannot afford to fall into this category - not even anywhere close to it!

An online store is a key component in convincing customers to buy your products. It’s your product showroom, business card and customer sales representative all wrapped in one.

If your online store doesn’t look professional and trustworthy, then why would customers want to buy from you over your competitors?

A well designed, well optimised online store is vital to the success of an eCommerce brand. To help with this, I have written an eBook titled "6 VITAL Components for a Successful Online Store". Click the link below to download a copy!

https://www.nekowebdesign.com/resources/free-ebook

12/07/2021

Email marketing - a necessity for eCommerce!

The problem is, many eCommerce businesses know that they need email marketing, but they aren’t able to implement it properly. This means lots of money left on the table.

According to both DMA and Litmus, the average return on investment for email marketing is $42 for every $1 spent - this is huge!

The key to email marketing is the sequencing - sending the right emails at the right time to the right prospects.

Examples of email marketing to include in your mix:

1. The Welcome Email: as I’ve mentioned previously, first impressions count! This email is to introduce your brand, thank them for subscribing, and encourage them to buy (e.g. 10% off your first order).

2: The Abandoned Cart Email: this is triggered when customers add items to their cart, but don’t complete checkout. This is a VERY effective way to convert lost business.

3. The Cross-sell Email: this encourages the customer to buy a product that is closely related to the product they’re interested in, to increase their average order value.

These are just a few of many! When done correctly, it will have a huge impact on revenue for eCommerce.

Remember to stay GDPR compliant, and let customers opt in/out of emails!

14/06/2021

New blog post taking a look at the rise of mobile eCommerce, it's pros and cons, and how businesses can adapt accordingly.

Mobile eCommerce is growing rapidly. This blog post takes a look at the pros and cons of mobile eCommerce, and how your business can adapt for success.

03/06/2021

New project!

Sleep Maker is a Yorkshire-based furniture retailer with a large catalogue (over 1k) which includes highly customisable furniture items.

We worked directly with the owner to design and build a fully functional eCommerce website to help scale their business.

Case study: https://www.nekowebdesign.com/work/sleep-maker

Website: https://sleepmaker.co.uk/

21/05/2021

Neko Web Design turns 1 today!

It's been a year since our official launch and what a year it was! We worked with many businesses, founders and agencies to deliver a variety of web-based projects across all sorts of industries.

Thank you to all of our clients, partners and friends for the support.

Looking forward to another amazing year!

26/02/2021

Sometimes when speaking to individuals about eCommerce websites, we get questions such as:

"What is an eCommerce website?"

"Is that the same as Amazon?"

"But why can't I sell on eBay? What's the difference?"

In this article, we discuss on a high level what an eCommerce website is, what types there are, and some of the pros and cons for business owners.

In this article, we take a look at what an eCommerce website is, what types of eCommerce websites are available, and what the best options are for business owners.