30/04/2026
What makes Tesco strong isn’t just creative, it’s how well it connects with communities.
This latest work for created by was pre-tested with our diverse collective At The Diversity Standards Collective.
We’ve been testing Tesco and BBH London’s work with diverse audiences, looking at community risk, offence and cultural opportunity. Their latest spot The Fruit Giant landed clean, low risk, no offence, and strong connection across the communities we tested. Because the idea is simple: healthier kids. Something that unites people across communities. Big thanks to those who checked this with us.
