Magic On Tap

11/02/2022

What is the difference between a landing page and a home page? Why are they so good at increasing sales?

Well, oppose to a normal home page, landing sites can be targeted towards a specific product or campaign, with less overpowering information which may cause potential customers to click away.

Find out some useful tips here: https://bit.ly/3eP6KNT

You build landing pages to convert. But how can you make sure your leads turn into sales? We've got a few simple tips for you.

10/02/2022

The best way to reach your business' full potential? Make a list of the goals you'd like to achieve and then put them into practice!

Social media, being so prominent now in today's society, is a great place to start planning and optimizing your marketing strategies.

Read more here: https://bit.ly/3JChoWL

Stop posting in the dark. Learn how to set S.M.A.R.T social media goals to measure your progress and set yourself up for success.

09/02/2022

Does your email marketing strategy work?

Sometimes many businesses just 'hop on the bandwagon' so to speak, and send out newsletters without actually having a real purpose behind them. That, as a result, is not beneficial to them or their customers.

Here are some useful tricks on how to ensure a successful email marketing campaign: https://bit.ly/3HuIBbO

Newsletters are an effective marketing tool, but so many businesses do them poorly. Learn how to make your newsletter a must-read here.

08/02/2022

Content, code and credibility: The 3 C's of search engine optimisation.

Each one has it's own value of importance and can be greatly beneficial to businesses and their growth.

Ultimately though, the key to a successful search is the use of correct, and relevant keywords, thus leading to increased traffic and boosted sales.

Read more here: https://bit.ly/3t87Bl8

07/02/2022

Here at Magic On Tap, we believe that digital marketing should make more than it costs!

Why not join us for one of our free informational clinics on how we can help you grow as a business?

We run them weekly … sign up here to see when the next one is running: https://bit.ly/3JHNHn2

04/02/2022

Are you reaching your content marketing potential?

There are a variety of different actions you can take to improve yours, many of which require a quick refresh.

Read this article to find out more: https://bit.ly/3sRozo4

Implement these content marketing tips.

03/02/2022

I'm sure we've all heard the phrase "Actions speak louder than words" right?

Well take that same phrase and insert it into the digital marketing world, it looks something like this:

- Strategy
- Tactics

Marketing strategy consists of mapping out what you need to do to ensure your business reaches it's goals.

Marketing tactics, however, answer the question of: 'How are we going to achieve said goals?'

Read more here: https://bit.ly/3FqFdOJ

Learn the difference between strategy vs tactics by looking at the characteristics of marketing strategy, which distinguish it from tactics.

02/02/2022

Data analysis: why is it so important and why do we need it?

There are many benefits to collecting customer data:

- You can personalise communications and suggestions
- Understand where your business is performing well, and also where may need improvements
- Pitch sales that may be similar to your customer's interests

Find out more here: https://bit.ly/3pLzOMD

We have identified various kinds of analysis that can be performed on Big Data. Now let’s read about why this analysis is important and how it has been making life easier for multiple people.

01/02/2022

Do you stand out from the crowd?

Accepting the fact that you need to differ from your competitors is one thing, putting plans into action to ensure you DO is another.

Even phrases such as "We can beat any price!" do not stand out, because your customers have most likely read that exact phrase everywhere.

So, what is the best way to push your business even further than that of your competitors?

Find out here: https://bit.ly/3qEf6O5

Are you different from your competitors? You have two options, and maybe only one. Are you different from your competitors? You have two options, and maybe only one.

31/01/2022

With 25 years experience under our belt, over 1200 projects completed (and counting!) and a list of very satisfied clients, here at Magic on Tap, you are in safe hands!

Book a call with us today: https://magicontap.com/

Every Project We Work On Starts With One Question … How Can...

28/01/2022

One thing every business, big or small, is encouraged to do, is create a Facebook profile:

- It's a low cost marketing strategy
- You can easily communicate with new and existing customers
- You can raise brand awareness and create positive word-of-mouth
- Posts can be directly shared by other users across the platform

Here's how to run your page effectively:
https://bit.ly/3EZi6db

This guide includes information on how to create a Facebook for Business page and optimize it with information your audience wants to know.

27/01/2022

LinkedIn, aka the 'Facebook' of the business and networking world, is a great place to set up camp.

If you're going to use it though, you may as well do so to the best of it's ability and utilise every resource it has to offer, right?!

Here are 10 ways you can improve your professional profile: https://bit.ly/3EGdRmw

Improve your LinkedIn page’s performance and grow your community with these 10 tips for earning audience attention and encouraging audience interaction.