03/10/2021
One of the best pieces of advice we give:
Remember who you are posting for - your network outside of your peers.
At times, our SJP community may feel small, and you may have concerns about feeling like you are repeating the same social content as everyone else.
Your target audience won't necessarily be connected to your peers at SJP, so don't overthink it. The same message you want to portray will still resonate with them.