digito.consulting

digito.consulting Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from digito.consulting, Advertising/Marketing, 71-75 Shelton Street, London.

Helping brands achieve digital domination with expert paid media strategy 🎯
We create bespoke Google ads, Facebook, Instagram and Amazon marketing strategies to help brands maximise their revenue online!

So we have another client testimonial 🥹🥹🥹It has been such a pleasure to work with Halolanes, and shape their digital mar...
30/05/2022

So we have another client testimonial 🥹🥹🥹

It has been such a pleasure to work with Halolanes, and shape their digital marketing strategy!

Halolanes is a technology startup that is about to make waves and shakeup the trucking industry! As part of our services here, we have been consulting on their online presence, shaping their digital ad strategy from inception and just generally advising on anything digital related.

Steal these 3 tips for creating better ads and watch your conversion rate skyrocket! 📈1️⃣ Powerful call to actions convi...
20/04/2022

Steal these 3 tips for creating better ads and watch your conversion rate skyrocket! 📈

1️⃣ Powerful call to actions convince people to do exactly what you want them to do, when you want them to do it! If you’re not using these, you’re missing out in conversions 👀

2️⃣ There is a lot of competition in the ad space, and consumer attention is getting shorter and shorter. Sell yourself by highlighting the reasons why a consumer should purchase from you!

3️⃣ The key to ranking high on Google is relevance! Include at least one keyword in your ad copy to signal that your ad is relevant to the user’s search query!

Need help creating Google ads that convert? Drop me a message 😊

The secret of how Google ranks your ads on the search engine results page is finally out! 👀⁠⁠Many would think that putti...
02/03/2022

The secret of how Google ranks your ads on the search engine results page is finally out! 👀⁠
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Many would think that putting more budget behind your ads is the way to increase their rank, however this is not true!⁠
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The key to a high ad rank on the search results page is ✨ Quality Score ✨.⁠
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Quality score is Google's rating of both your keywords and your PPC ads. Google loves relevance, so the more relevant your ads are to your keywords and landing page, the better your ad rank!⁠
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Having a high quality score also reduces the amount of money that you pay for a click, so this should be a business priority for you too 👀⁠
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What did you think of this post? Let me know in the comments below 👇🏾⁠
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🚨 These 3 mistakes are hindering your Google Ads performance! 🚨It is so important to personalise your Google Ads to fit ...
22/02/2022

🚨 These 3 mistakes are hindering your Google Ads performance! 🚨

It is so important to personalise your Google Ads to fit your target audience. Speak their language, gain their trust and watch them purchase!

Bidding on keywords that they would use, using engaging ad copy and calling out your USPs in your ads is the way to do this 😇😇

Need help improving your Google Ads performance? Drop me a DM 📧

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🚨 The essential guide to Gen Z marketing! 🚨⁠⁠Gen Z is fast becoming the generation with the most buying power, meaning t...
10/02/2022

🚨 The essential guide to Gen Z marketing! 🚨⁠
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Gen Z is fast becoming the generation with the most buying power, meaning that they are the key to your business growth! ⁠
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The key to cultivating a Gen Z consumer base is not the price or quality of your products, but the relationship you build with your customers.⁠
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Gen Z love personalisation, so they love brands they can identify with on a personal level!⁠
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Be one of these brands by:⁠
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✨ Creating entertaining and relatable content for your brand's social media accounts⁠
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✨ Collaborating with influencers and creators that Gen Z customers affiliate themselves with⁠
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✨ Providing valuable and personalised content to your customers through email marketing⁠
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We know how to build Gen Z focused digital strategies that drive results. Drop us a DM!⁠ 📧⁠
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Resource Links Below ⁠👇🏾⁠E-commerce is constantly growing, so all business owners need to have basic digital marketing s...
07/02/2022

Resource Links Below ⁠👇🏾
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E-commerce is constantly growing, so all business owners need to have basic digital marketing skills! ⁠
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Luckily, the world of Digital Marketing is accessible to everyone! Most of the things you need to know can be learned for free online.⁠
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Here is a breakdown of our top recommendations on where to learn Digital Marketing - here are the links:⁠
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✨Hubspot Academy - https://academy.hubspot.com/⁠
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✨Google Skillshop - https://skillshop.withgoogle.com/⁠
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✨PPC University - https://www.wordstream.com/learn⁠
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✨Social Media Quickstarter - https://blogs.constantcontact.com/social-media-quickstarter/⁠
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✨Beginners Guide to SEO - https://moz.com/beginners-guide-to-seo⁠
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Let me know if there are any particular digital marketing skills you are interested in learning in the comments!⁠ 👩🏾‍💻
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Businesses that survive change know how to adapt 🎯The cookieless future is not something to be scared of. Although cooki...
21/01/2022

Businesses that survive change know how to adapt 🎯

The cookieless future is not something to be scared of. Although cookies are gone, you can still be ahead of the curve and increase your data pool and revenue stream by doing these 3 things:
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1️⃣ Building consumer trust - customers love brands that they can relate with, whom are authentic and transparent with how they are using their data. Be that brand.
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2️⃣ Incentivise customers to give data - customers will give you their data when they realise that doing so will add value to their lives. Exclusive content is the key!

3️⃣ Build a relationship with your customers - trust convinced consumers to give you their data, but relationship is what makes them stay in contact. Become friends with your customers using email!
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✨ Cookieless Marketing is here! ✨⁠⁠The removal of app ad tracking and cookies brought the marketing world to its knees, ...
19/01/2022

✨ Cookieless Marketing is here! ✨⁠
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The removal of app ad tracking and cookies brought the marketing world to its knees, because cookies are the key to personalised ad targeting.⁠
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However, in a world where data privacy is increasingly important, this is a highly anticipated move.

However, what does this mean for advertisers?
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1️⃣ No ad frequency capping - marketers are no longer able to choose the amount of times a user sees an ad, which means ad fatigue will increase.
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2️⃣ No ad retargeting - cookies are central to the practice of retargeting consumers with personalised ads containing items they viewed on the website. Without this, sales will reduce.

3️⃣ Less visibility over the customer journey - understanding the consumer’s path to purchase is so key because it allows you to invest more into platforms that drive sales. Without this, ad spend will be wasted.
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Need help with making sure your business is equipped for the cookieless era, and creating a first-party data digital marketing strategy? DM me!⁠
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The Facebook algorithm is always listening! 👀⁠⁠The largest social media network in the world knows so much about its use...
14/01/2022

The Facebook algorithm is always listening! 👀⁠
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The largest social media network in the world knows so much about its users, and that's because of the behavioural data that we feed it with. This data is the fuel behind social media marketing, and can also provide valuable audience insights that impact overall digital marketing strategy.⁠
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How do you feel about this? Are you surprised about the depth of data that can be extracted from your social media activity? Let me know in the comments below!⁠ 👇🏾⁠
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