ICandour.com

I love working as a storyteller cos I get to do what I love best, to use the power of story (and more importantly to tell stories in the right and not the wrong way) to prospective clients. To teach them how to transform their lives through CLARITY and to turn them into a new CELEBRITY. I’ve been doing this stuff for so long - I wanted to share it all with you. I’m inviting those lucky folk who re

ad these stories to come along and join me for a 33 minute FREE Marketing & Sales Strategy session. During these 33 magical minutes, I’ll ask you a few thought provoking questions on your digital marketing course (helpful therefore if you’re a Digital Marketing consultant or coach or trainer or teacher). I’ll help you to validate your BIG IDEA. I’ll work with you to elicit something that is burning deep inside you and wanting to get out. Most importantly though, I’ll show you how to get clients through the power of storytelling. In the olden days (pre-March 2020 - about 4 months ago at the time of writing) I used to go out and network with people at events and meetups at least twice per month (nationally and internationally). Along came a certain pandemic beginning with the letter C and this forced us Digital Marketers to think differently. I jumped on zoom, I jumped on Skype, I jumped on hangouts/meet, I even worked on a sophisticated meeting application for these challenging times. Customers were still there - frightened but still there. So instead of being able to meet them face to face - I was reaching out on LinkedIn. Suggesting a virtual chat. Growing my network. I think the most important thing to know about me is that I’m a Salesperson. However, I pride myself in not being salesy. I just want to use something that some folk call ‘IBB’ simply because I like helping people, by actually helping people. This is why I invite people to jump on a 33 minute Marketing & Sales strategy session for FREE with me by ALWAYS giving them an out clause. I always, always tell them ‘listen if it’s not a good fit, that’s fine, we will still remain friends and who knows maybe things will change in the future’. Why do I do this? Because it relieves pressure. By giving them an ‘out’ you’re removing all the pressure and removing any objections to anything you’re about to offer them. Then when it comes to the call we come to the all important letter R of iCANDOUR.com - this is RISK REVERSAL (in other words the GUARANTEE). I believe in the guarantee so much that I
hand write it
sign it (very important)
repeat the benefits inside my guarantee
give it a special name (much more than just a ‘guarantee’)
offer the largest 100% refund no questions or quibbles asked I can (on kartra.com this is 60 days)
Check out my guarantee to see what I mean
So I want to share with you, some tips and tricks for moving the dial forward in a positive direction. Customers are still out there, now we just have to work that little bit harder to find them. It’s now time to increase it up a notch and play our A++ game. If you too would like to have a 33 minute strategy call with us, our promise is we’ll make it more than worth your while. Looking forward to networking with you. PGMcK
Conversational VSL Marketeer
PS Never forget the hashtags. Facebook et al are using them much more these days.

PPS In iCANDOUR.com course we have FOUR letter Ns - very important NO, NUMBER, NURTURE and NEVER (be closing). I’ll talk more about them in my post tomorrow.