10/11/2021
You've probably been living under a rock if you haven't heard about the launch of Metaverse👀
But what does it actually mean for brands?
Well, it was only thirty years ago that the internet became publicly available, and twenty years ago that most businesses realized that a website was a necessity for marketing.
Fast forward to today and the convergence of 5G and artificial intelligence (AI), make it easier to deliver more seamless, enjoyable, and cost-effective experiences across a variety of connected devices.
Brands such as Gucci, Nike, Disney, and Snap, are already in the midst of creating virtual communities, content, assets, fashion, art, experiences, and worlds.
Moving forward, brands will need to rethink their narratives in three dimensions and marketers will need to embrace emerging technology at a faster speed. As within the metaverse, everyone will be a world builder, including brands.
Let us know what you think about the Metaverse below!
