SEO Audits IO

31/10/2024

SEOs! FREE 40 minute training video on how to use Google's URL inspection tool.

I've decided to produce a ground up set of SEO training videos.

Most of my SEO content has been aimed at the more experienced market.

Lots of people asked for content to help at the lower end of the experience pool - so here goes.

https://vimeo.com/1024815937?share=copy

Enjoy!

This is "Google Search Console: Lesson 2 - How to use URL Inspection" by SEO-Audits.IO on Vimeo, the home for high quality videos and the people who love…

31/05/2024

SEO STACK IS READY TO GO LIVE! WE'VE DONE IT!

TODAY WE WILL BE RUNNING A SHORT WEBINAR/SHOWCASE.

Join us at 4pm (GMT / London time) as we demonstrate SEO stack, what it is and how we're about to REVOLUTIONISE SEO!

We've rebuilt Google Search Console, taken away ALL the data limitations / timeframe limitations + integrated it with AI to give you a powerful weapon in your SEO strategy, product and workflow management!

We've rebuilt GSC + integrated GA4 + project management together.

SEO STACK WILL AUTOMATICALLY CREATE TASKS FOR YOUR TEAM!

Cannibalisation? no problem.
Content decay? no problem.
Dead/weak content identification? no problem.
Intelligent AI Insights for content.
Query counting.
CTR click projection tools.
Keyword Clouds.
Query Discovery Tools with Intent Mapping.
AI Content Auditor + more.
Team functionality with sub-delegation management,.
Project management tools.
Indexing tools.

AI driven annotation system that FOLLOWS your changes + gives you insight into whether the changes you are implementing have a positive/static/negative correlation.

This was built BY an SEO for SEOs - all those frustrations with GSC have been taken away!

Unlimited rows of data.
Access to EVERY query, page, dimension.
Interact with data EXACTLY the same way as search console.
Unlimited exporting with PDF support.
Lazy search.
Layered filtering (apply contains/not contains at the same time).
Annotation overlays.
Core update overlays.
Day/Month View Switch,

And more.

This is going to be a MONSTER!

Anyone who knows me will know my journey and struggles to get this where it is today - it's been TORTURE, sleepless days/nights.

But we are here!

We will invite a small number of people on to the platform TODAY! But we're just waiting for our Google approval so that users with G Suite/Workspacs can add websites from their google account.

We're just finishing our data policies / new frontend website before we go LIVE LIVE to the public, but today a small number of people will be able to join the app!

Join today at 4pm - https://lnkd.in/eCb4GdJM

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22/01/2024

SEO Stack is coming! NEXT WEEK WE LAUNCH finally after so much pain!

SEO stack is going to be REVOLUTIONARY for SEOs in that we blend Google Search Console data with an annotation system and AI!

SEO stack will TRACK your website implementations and can advise on impact based on data assessment - your annotations will tell a story of changes made, AI will be used to evaluate those changes.

We've also built in new functionality that you don't get from search console such as:

> Beyond 16 months of data
> Day / month view switching
> Layered query/page filtering
> Algo / annotation updates overlaid on GSC data
> PDF exporting
> 1000+ rows of data shown
> Query intent analysis tools
> Query counting tools

and loads more!

28/11/2023

LOST ORGANIC TRAFFIC?

Hit by Google Helpful Content updates? here's what you need to do >

In part 1 of the Ranking Recovery after helpful content update webinar - Daniel Foley Carter runs through what you need to do.

In this webinar, Daniel Foley Carter goes through in detail the process of recovering from the impact of Google's helpful content updates - Google's helpful ...

27/11/2023

Our first SEO power session has gone live! You can watch it here for FREE - it's a 3 hour long SEO tips and tricks video covering crawling & setting up a crawl, indexing, manual click gap analysis, understanding content devaluation vs slippage and more!

Enjoy!

This is "SEO Power Sessions - Ranking Tips and Tricks" by SEO-Audits.IO on Vimeo, the home for high quality videos and the people who love them.

24/05/2023

What SEOs need to prepare for:

👉 HELPFUL CONTENT 4 UPDATE ONWARDS

� What is it:
Adjustment to how Google perceives "helpful" content with real time promotion and demotion of content.

👑 Why is it important:
It will mean more reactive SERPS - it is also likely to see the utilisation of anonymized data for user behaviour. ML/AI will be able to utilise this data for the evaluation of "what's helpful"

⚠ How it effects you:
Your content shouldn't just be content for the sake of it being content - a huge amount of content is produced for SEO and not for users - giant slabs of text, neverending articles hammering every aspect of a niche - AI will better distinguish between something that's good for users vs something created to rank.

⚠ Key Considerations:

✔ Information prioritisation - the order of your content - sorted by importance - above the fold, centre fold, lower fold - what goes where

✔ User intent - transactional (CTA/FILTERING/BRAND/REVIEWS), informational (CONSTRUCT, MEDIA, LINKS, STRUCTURED DATA)

✔ E-E-A-T / YMYL - blended ranking factors to support your helpful content

✔ Writing style, coverage, accuracy, factual support

✔ Peoples aggregated behaviour (anonymized) - what does engagement / interactivity data say about your content? are you looking at combined metrics? time on page/session vs scroll depth, click interactions, behaviour flow between key pages?

👉 GENERATIVE AI IN SERPS

� What is it:
Above the fold AI content injection / SERP feature injection designed to better meet searcher needs by using AI content that's highly specific to the end users query - bringing in interactive features and bringing more data direct to SERP

👑 Why is it important:
It will change how people get answers to their questions, how people find what they are looking for, how they interact with SERP after an initial search.

⚠ How it effects you:
This will create far more SERP NOISE above the fold - it will likely increase the volume of zero click searches and a reduction in click performance by position - lowering CTR. This is more likely to impact informational searches (with nuances for YMYL niches etc.) expect to see CTR slippage - increasing the importance of a number #1 position over top 3 as more users are likely to drop off above the fold. Expect to see some disruption to traffic.

⚠ Key Considerations:

✔ Top positions will become even MORE important with a higher probability of faster click decay by position

✔ CTR optimisation will become even MORE important to hoover up traffic crumbs where generative AI has the greatest impact on serving users what they want without them having to visit a website

✔ Work to become a "high quality source" of data for inclusion in generative AI features

✔ Fully capitalise on SCHEMA and look at traffic source diversification - reduce "at the point" impact

This year - we're going to see some exciting changes - SEOs shouldn't panic, adapt, adopt and upskill

19/05/2023

AI SEO WEBINAR down from £99 to £29.99 -

Adopt AI for SEO Now! 3+ Hour Demonstration video of AI integration into SEO - from content idea generation to E-E-A-T auditing.

AI use is BOOMING and SEO as we know it is set to change dramatically.

Check out our AI + SEO webinar - over 3 hours of SEO - showing you how:

👉 SEO is likely to change

👉 The benefits to using AI in your strategy

👉 The risks to using AI

👉 Content research and curation using AI

👉 Refinery process & query/competitor discovery

👉 Understanding E-E-A-T/YMYL + AI in SEO

👉 AI and the future of SEO - how might search change?

👉 The reality of AI in SEO - the benefits, risks, realities

👉 Prompt engineering - the reality (this will be harsh)

👉 Best use cases for AI in SEO vs Worst cases

👉 Use AI to recover pages losing traffic

👉 Use AI to springboard new content

👉 SEO tasks that can be "sped up" but not replaced by AI

👉 Query counting + SEO stack

Getting your AI strategy right now is key!

With generative AI on the way - we need to adapt as SEOs.

Check out the webinar >

https://seo-audits.io/ai-seo-webinar-adopting-ai-for-seo-processes-experimentation-and-compliance/

19/05/2023

⚡ 25+ HOURS OF SEO VIDEOS + G Slides - LEARN & IMPROVE YOUR SEO GAME ⚡

8 Webinars in the SEO Webinar Bundle - content includes:

🌟 AI/SEO Webinar - 3 hours 24 minutes

integrate AI into your SEO strategies, use cases, risks, benefits, utilising AI for E-E-A-T, rank strategies and more - 3 hours 24 minutes

🌟SEO Ex*****on Webinar (Parts 1, 2, 3) - 12 hours 21 minutes

SEO auditing and ex*****on, data analysis, SERP analysis, learn processes and methods such as query counting, query performance evaluation, search console uses cases - watch me audit, crawl sites and understand SEO in greater depth

🌟Content & Copywriting Coverage Webinar - 4 Hours 5 Minutes

Learn about content and coverage for SEO - writing for the end user, understanding intent, understanding NLP, using writing tools for SEO, grasping content clustering, topical association and more

🌟SEO Strategy & Planning Webinar - 3 Hours 5 Minutes

Planning out your SEO strategy, what do you need, how to launch your campaign, benchmark, manage clients expectations, what to do to better handle SEO campaigns and more

🌟SEO Side Hustle Webinar - 5 Hours 6 Minutes

Learn about setting up your own SEO side hustle - affiliate sites, rank and rent, choosing a niche, domain, building a site, content strategy and monetising it.

🌟The Ultimate Guide to Link Building - 3 Hours 19 Minutes

Learn all about links from auditing to measuring link value, impact and other important link factors - the types of links, evaluating link counts, weighting and traffic - what links to get, comparison between link types and more

🌟Maximising your SEO Strategy with Search Console - 5 Hours 10 Minutes

Get the best out of your SEO strategy by getting to grips fully with using Google search console from evaluating data to setting up regex.

A bundle of some of our best SEO webinars teaching you more about the SEO process, strategy, link acquisition and more!

19/05/2023

What happens when your location page strategy gets your whole website deindexed from Google.

Thinking of creating hundreds of location micropages?

Think again.

19/05/2023

We've all been there - URLS start to slip - the clicks tail off.

Since this is such a common thing within SEO I thought I'd put together a 100 slide deck on how to refresh dying content.

Here I show you and explain the process of identification, query click gap, SERP analysis, NLP brief generation, E-E-A-T and uptake.

Dying content or "content decay" where content heads on a downward trajectory can't always be resolved just by "refreshing" content - so changing that date or moving a few bits around generally isn't enough.

Common reasons why content goes into decline:

👉 SERP shift (algo tied / non algo tied) - basically, Google's ranking factors / weighting shift - so your content becomes devalued but not directly.

👉 Intent shift - if a users needs can be met by more direct content or better IP (information prioritisation) then a SERP can adjust for shorter form content - at this point you'll often see changes to things such as FAQ snippets / PAA / knowledgeboxes - so, if that long-form article is now overkill because it doesn't address what a user needs in a more condensed format - you can see rank slip (this is why I cover content length by position)

👉 SERP randomisation - RankBrain and other factors still result in result anomalies and some result randomisation (in that certain content won't fit the bill of something that should rank) - but, that new result can lead to displacement - small position losses in NOISY serps can cause a significant loss in clicks

👉 Search appearance losses - disappearing FAQ rich snippets and other search appearance features can often contribute to click decline

👉 Loss of link equity - if something like SpamBrain hits and devalues links that were passing on equity to your page/domain - this can have a knock on effect

Then there is of course factors on the page/domain itself:

👉 Rendering issues i.e. resource blocking

👉 Wider domain performance issues resulting in drag down on pre-existing content i.e. if you end up with larger index bloat and link equity being diluted by lots of content that Google knows of but isn't indexing - this isn't ideal. Site with lots of index bloat can end up with performance impact for content that remains indexed

👉 General domain fatigue (sites that have been around and subject to issues over time) - if they have persisted in ranking for years, they can get hit by core updates which leads to a snowball effect where the decline is sustained irrespective of efforts (this is very real) you can try almost anything and see decline persist - in a way, SERPS hav to change eventually - domains that have sustained rank for a long time can naturally see things slip away as part of the "fatigue" effect - SERPS refresh with new blood every so often - these can persistently displace more authoritative results that have sustained rank for long periods of time

👉 and lots of other factors.

19/05/2023

We specialise in high end professional SEO audits that address all SEO issues & scenarios. If you are actively investing in SEO and are looking for a professional review / audit and strategic direction - we can help.

We produce bespoke SEO audits that are manually built by SEOs with 20+ years experience. We use SEO stack + Search Console to provide high end insights into your websites organic performance - picking apart everything from dead content and index bloat through to ranking losses, misaligned intent, content issues (E-E-A-T, YMYL, Helpful Content) through to link auditing, UX auditing and more.

Medium / Large businesses trust SEO audits IO to deliver actionable SEO audits that drive growth and provide strategic direction.

We also provide audits to cover traffic and ranking losses, migratory audits for CMS and domain name changes, manual action recovery audits, affiliate audits + specialist sector based audits.

Want to know more?

See how we can help!

Visit https://seo-audits.io