05/09/2026
Clip from Ted Lasso couldn’t have put it better 👏
“There’s a difference between people tapping a screen and actually showing up, isn’t there?”
Exactly. Likes are nice. Sales are better 💸
That doesn’t mean social isn’t part of the strategy or it’s wrong to take a social first approach. It means your strategy needs turn attention into action.
A like should have a route to a sale, a visit or a conversion.
Want help working out what that route looks like? Get in touch 📲