Linehouse London

Linehouse London Linehouse London is a branding, strategy, copywriting and design studio for business owners who have no time for BS.

Why people aren’t buying from you (and how to fix it).* Not getting the clients and customers you hoped for — and don’t ...
24/11/2022

Why people aren’t buying from you (and how to fix it).

* Not getting the clients and customers you hoped for — and don’t know why?
* Is your business all over the place with no clear strategy?
* Need a clear action plan to start making proper sales?

We’re a strategic branding studio that’s worked with Fortune 500 companies like Google, PepsiCo and Mars for nearly a decade. Now we use all that expertise to help smaller businesses — because we know how hard it is to get sales. We offer agency style work as well as guides like this.

This guide will help you figure out what you’ve been doing wrong and more importantly, gives you a step by step action plan of how to get clients.

You will:
1. Have the best product on the market.
2. Have a service that actually stands out from your competitors.
3. Have a solid niche that works. 
4. Know why you exist as a company.
5. Know how to price.
6. Know exactly who your audience are and where to find them.
7. Clear on whether your branding is working.
8. Clear on how to get the best out of your copywriting.
9. Know your audiences pain points.
10. Know what to say to your audience and how to get them to buy from you.
11. Know what to post on social media.
12. Know exactly what your audience wants from you.
13. Know what to say in your advertising.
14. Know how to show your value and expertise.
15. Have a clear user journey for your audience.
16. Have a clear and well-thought through process?
17. Have procedures in place to solve problems quickly.
18. Know what to do to grow and optimise your business.
19. Have clear goals for the next 1, 3 and 5 years.

ON SALE NOW. ⚡️

Every once in a while you come across a dream client.Someone brave, fun, and different.Someone who says 'This is shockin...
21/01/2021

Every once in a while you come across a dream client.
Someone brave, fun, and different.
Someone who says 'This is shocking... So let's go for it.'
(yes, a black background is shocking in the world of real estate)
As a result, we bloody loved working on TSP's big rebrand.
We hope it shows.

What do you picture when you hear the words 'annual report by a technology company'?Whatever springs to mind, it probabl...
14/01/2021

What do you picture when you hear the words 'annual report by a technology company'?
Whatever springs to mind, it probably isn’t something to get excited about.
Well, has just gone and showed that it’s BS.
And that being a Big Important Tech Business doesn’t mean you should act stuffy, high-brow, techy, or serious.
We’ve scrolled through their annual report four times, and we we’re not done yet.
Go ahead and take a look at mailchimp.com/annual-report

“So, how exactly are you offsetting CO₂ or CO₂e or whatever it is you are offsetting? We’re dying to know,” we hear you ...
30/10/2020

“So, how exactly are you offsetting CO₂ or CO₂e or whatever it is you are offsetting? We’re dying to know,” we hear you ask. The answer is: it’s through supporting two very cool projects with the help of Ecologi. 🌱🌍🌱

1. Preserving prime Brazilian rainforest 🇧🇷🌲🌴
This project, based in Almeirim, Pará, sets out to protect and restore 186,219 hectares of land. The Agrocortex project both preserves and lightly harvests an area of untouched rainforest in Brazil’s most biodiverse region. The project area is owned by a large Brazilian timber company that is committed to sustainable timber harvesting on the project’s area. Their efforts include harvesting at a reduced rate, replanting native species, and protecting rare species, such as Mahogany. 

2. Wind Energy in Andhra Pradesh, India 🇮🇳 🌬️
This Gold Standard project is installing 50 wind turbines in Andhra Pradesh. When it is fully operational, the project will be responsible for 77.9 tonnes of CO₂ emission reductions each year. Currently, rural India largely relies on coal power plants, which not only emit CO₂ but also contaminate local water sources and cause long term health issues for employees. Projects like this will help support a quicker transition to a greener energy source. On top of this, the installation of wind turbines create well-paid jobs, cheaper energy, and quick access to clean water.

Just in case the numbers in our last post did not persuade you to sign your business up with Ecologi, here's a less dry ...
28/10/2020

Just in case the numbers in our last post did not persuade you to sign your business up with Ecologi, here's a less dry representation of those stats. (because who doesn't like a nice moist statistic). 7 tonnes of CO₂ equals...

Just because your business objectives include world domination, doesn't mean you haven't got time for world-bettering. Y...
26/10/2020

Just because your business objectives include world domination, doesn't mean you haven't got time for world-bettering. You can even outsource it, to someone who knows their s**t, like we did: to Ecologi, who have been doing some cool-looking things on our behalf. So far, Linehouse London has been responsible for planting 72 trees in Mozambique, and offsetting 1.17 tonnes of CO²e aka CO² equivalent.

17/09/2020

Another digital billboard we created for Hiscox. This one was about their cyberinsurance, and  featured the headline “Online battles also need cavalry.” — because their experts get to work quickly, giving business owners the best chance to recover from a cyber attack fast. Hiscox liked the idea of ‘cavalry’ so much, they started using it to describe all of their cyber security services. We had no objections.

15/09/2020

No two small businesses are the same: they are as unique as the people who run them. To show that the ‘one size fits all’ approach doesn’t work with small business insurance, we wanted to generate the ‘average person’ — just to show they can’t and don’t exist. We analysed the national statistics on names, age, occupations, household sizes, even pet names, and created a profile with the most common characteristics. His name is David Smith, and our radio advert was designed specially for him.

👓 Note for typography nerds: it wasn't us who did do the kerning in the video. apologies for any anger or pain caused.

📻 Hiscox ‘David Smith’:
This advert was designed for the average person: you. 
Your name is David Smith.
You share your 2.7 bed house with your wife Susan and 1.7 children.
On a normal day after coming home from your sales job you walk your 1.2 labradors called Alfie.
On your 40th birthday you drank 8.6 units too many.
You got 23.4 birthday cards and a mug reading ‘world’s best dad’ which, statistically, you will break in 4 years and 5 months.
The average person doesn’t exist, and nor does an average business. That’s why we build your insurance around your small business and its changing needs.
Hiscox. Ever onwards.

Pause your advertising until you’ve sorted out your branding. Seriously. Because good branding does half of your adverti...
08/07/2020

Pause your advertising until you’ve sorted out your branding.
Seriously. Because good branding does half of your advertising for you.
Here’s one example.
Every time we walk past a Minor Figures billboard, we mentally applaud it.
It’s an example of branding that’s so hard-working, you hardly need advertising.
Let us explain.
Minor Figures make non-dairy milk and coffee.
And all you see on their billboards is a can of coffee, or milk a carton
There’s also a really small repeated message on each ex*****on, such as ‘single origin.’ — but it’s only visible if you’re close enough.
No clever headline. No body copy. No hard sell. No unprovable claims.
And yet it contains every single thing that the target audience needs to know.
The packaging says: we’re sustainable and recyclable.
The name says: we’re offbeat.
The aesthetic (quirky illustration, arty colour scheme) says: we’re an indie brand.
The ad’s minimalist design and lack of any pretence says ‘we’re confident.’
The tiny message (‘single origin’ or ‘nitro infused’) says: we’re for people who know their coffee.
And the billboard overall is pretty much the complete opposite of a Starbucks one.
Which is great, because the target audience is anti-Starbucks and pro- indie coffee.
Boom. Job done.
As a bonus, anyone who’s NOT the target audience just saw a cool illustration and moved on with their lives without their brain being polluted with shouty slogans, information overload, and marketing manipulation.
It just doesn’t get any better.
So take care of your branding, and your advertising will take care of itself.

What would you put in a ‘coming out’ kit? Confetti and glitter? A bottle of champagne to celebrate?..Ours contained a sl...
30/06/2020

What would you put in a ‘coming out’ kit? Confetti and glitter? A bottle of champagne to celebrate?..
Ours contained a sleeping bag and some warm clothes for life on the street.
Because 1 in 4 homeless people in the UK identify as LGBT+.
Support The Outside Project at lgbtiqoutside.org @ Pride

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