Ottilie Studio

Ottilie Studio Brand & Web Design studio based in London

A logo without thinking behind it is just decoration.Before we design anything, we ask the questions first. Who you're f...
09/06/2026

A logo without thinking behind it is just decoration.

Before we design anything, we ask the questions first. Who you're for, what you stand for, why someone should choose you.

That's what makes a brand feel like *you.*

If something feels off with yours, the link in bio is a good place to start.

Before we open a single brief, we ask our clients three questions. The answers shape every decision that follows. Save t...
26/05/2026

Before we open a single brief, we ask our clients three questions. The answers shape every decision that follows. Save this if you're thinking about a rebrand. Which of these three would you find hardest to answer?

22/04/2026

The way we work at Ottilie front-loads the thinking.

Lots of conversations early on, fewer decisions later, because by the time we get there, it’s already clear.

We’re not big on the big reveal. We’d rather you feel like you built it with us.

Brand phase 2: Creative directionHere we explore 2 to 3 brand directions.Each concept is strategic, not just visual. We ...
30/03/2026

Brand phase 2: Creative direction

Here we explore 2 to 3 brand directions.

Each concept is strategic, not just visual. We test tone, typography, structure, and overall feel.

From there, we refine into one clear direction or combine the strongest elements into something new.

It’s where the visual brand identity starts to take shape.

23/03/2026

We’re not for everyone.

We work best with small teams who are ready to invest properly, think strategically, and treat design as part of how their business grows.

If you’re looking for quick fixes or just a logo, we’re probably not the right fit.

If you want a thoughtful partner to build something that lasts, we might be.

More cosmic feedback, as promised.Aries to Virgo this time.If you’ve ever said“Can we just try one more version?”there’s...
16/03/2026

More cosmic feedback, as promised.

Aries to Virgo this time.

If you’ve ever said
“Can we just try one more version?”
there’s a star sign for that.

Playful, yes.
Painfully accurate, also yes.

Which one are you? ✨

09/03/2026

Every strong identity starts with thinking.

For IBAA, this wasn’t about making something that looked different.
It was about making something that felt credible and considered.

We work best with organisations who care about long term positioning, not quick fixes.

If you want strategy before visuals, this is how we build.

See the full case study on our website.




We’re not for everyone.And that’s intentional.We’re for:• Small teams ready to invest properly• Founders who value strat...
03/03/2026

We’re not for everyone.
And that’s intentional.

We’re for:
• Small teams ready to invest properly
• Founders who value strategy before visuals
• People who want a partner, not just a folder of files

We’re probably not for:
• Quick logo refreshes with no bigger thinking
• Trend-led rebrands with no long term plan
• Projects where design is the last thing considered

The right fit makes the work better. For both of us.

If that sounds like you, let’s talk.





Behind every brand identity we design is a strategy deck like this.Before we touch colours or logos, we get clear on goa...
03/02/2026

Behind every brand identity we design is a strategy deck like this.

Before we touch colours or logos, we get clear on goals, audience, and practical needs.

It’s how we make sure the visuals actually work.

07/01/2026

🌞 Winter sun be turning it on 🌞

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London

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm

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