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The Influence Crowd

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The Influence Crowd

PR agency specialising in education and corporate comms. We’re quite a bit different and we think

06/05/2026

Primary school teachers go to TikTok for ideas that make their day easier such as lesson inspiration, wellbeing tips and relatable humour.

They’re not looking for polished brand videos, but for content that feels genuine and human.

Influencers have built communities of teachers who trust them, listen to them and act on their recommendations. Working with these influencers helps education brands reach teachers in a more authentic way.

🔗Learn how: https://ow.ly/5m1n50Y13VF

05/05/2026

Are you an education brand looking for some timely news hooks to create a PR story? Here are some relevant key dates coming up next month that might work for your brand:

🏳️‍🌈Pride Month (June)
🌍World Environment Day (5th June)
🌊World Oceans Day (8th June)
🏫London EdTech Week (15th-19th June)

30/04/2026

⭐Client case study.⭐

IMP develops specialist financial management software for multi-academy trusts (MATS). They wanted us to lead the launch of a new report their team had created from real MAT financial forecasts which revealed the strengths, weaknesses and opportunities of budgeting in the sector.

They were looking for a high-impact campaign to generate media coverage, maximise downloads and position IMP as a trusted voice in the education sector.

🔗Discover our strategy and the fantastic results: https://ow.ly/QuBP50YQZ6p

29/04/2026

If you want to sell to schools, a marketing campaign which includes a bank of resources that helps teachers do their job more effectively or saves them time, will stand you apart from competitors.

✅ Discover how to create content that scores top marks with teachers: https://ow.ly/5Miw50Y146R

28/04/2026

Online tutoring remains one of the most competitive sectors in education.

This means it can be hard to stand out in the crowd, unless you use PR.

A smart PR campaign can help you stand out from the pack, show your personality as a brand and drive traffic to your site. Learn more here: https://ow.ly/tOCH50Y1403

24/04/2026

In education sales, never under-estimate the power of talking to your audience.💬

There are few things more useful than joining a sales rep on a visit to a school or interviewing an existing customer on what challenges brought them to buy your product.

Schools are busy so meetings may need to be conducted online if face to face is not possible. The important thing is to make an effort to regularly talk to your customers and not rely solely on second-hand information from the sales team.

23/04/2026

Imagine running a client campaign that generates so many sales leads that they have to outsource them to a telemarketing agency?

We did just that when we launched a digital version of GL Assessment's trusted WellComm Toolkit, which is used to identify and support children with speech and language delays.

Discover our strategy here: https://ow.ly/TeuG50Y13Me

22/04/2026

This year's Earth Day is themed 'Our Power, Our Planet'.🌏

It's a call for communities everywhere to stand up and speak out in support of our clean air, clean water, clean energy, protected natural resources and a stable climate – all of which are vital to our health and economic welfare.

No matter where you live, your actions help build momentum to protect lives, strengthen communities and power the world forward.

21/04/2026

If you’re looking for a fresh approach to your teacher-facing marketing have you considered TikTok marketing?

🔗Here are our top tips on how education brands can genuinely connect with primary school teachers on TikTok, including how to choose the right influencer for your business to drive real results: https://ow.ly/yVky50XSpFu

16/04/2026

🎵Client case study!🎵

The Ear Academy offers a fresh, engaging approach to music education for primary schools, with content created by expert music teachers and tailored for the modern classroom.

As a new product in a competitive market, we needed to cut through the noise and quickly show schools why it was worth their attention.

Discover our strategy to raise awareness, build brand credibility and drive traffic, trial sign-ups and leads: https://ow.ly/8lfH50Y13BB

15/04/2026

Your sign to celebrate creativity this World Art Day!

Art connects us and helps us to express ideas and emotions. Way to embrace art:
🖼️ Visit a museum, gallery or local art exhibition
🖌️ Creating your own art at home or outdoors
🎶 Support local artists, musicians and performers
📚 Explore art from different cultures and traditions
📸 Share your favorite artwork or creative moments online

14/04/2026

Each year school staff have less time and tighter budgets, making it harder than ever to get a sale.

A way to get that sale? Work on TRUST.

Trust has a more critical role in the sales process in education than in other sectors because schools are all about children. And more directly, improving the life chances of those children.

Every supplier needs to demonstrate that they are worthy of their place in school. That means focusing on creating content that meets the teachers’ or school leaders’ needs first, rather than content that promotes your product or service or focuses too heavily on lead generation.

In this sector you need to build trust and then ask for the sale.

Address

20-22 Wenlock Road
London
N17GU

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

http://www.theinfluencecrowd.co.uk/

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