20/11/2022
What an incredible few days with the Ocean Beer/ Ocean Born Foundation team.
The team has significantly grown in recent months, so not only was it undeniably fantastic to get to know everyone, this was a chance to ensure we are aligned on what it is we are striving to achieve - and how.
Commercial and brand ambition was evident alongside a strategy that I have been proud to help build with a cohesive team. Plus, we were thrilled to have talks from , all of whom have received donations from the Foundation to help accelerate their work.
Marketing here isn’t just about promoting and selling a great liquid / package / story/ category twist. This is about why we are doing what we are doing.
In the truest essence of the term, our beer is purpose - led.
Ocean Beer was created with purpose in mind first but what we are trying to do is more than that…
This is about inspiring change in the choices that we make everyday as consumers and as human beings that can make a difference to our planet.
It is a dream that needs to be believed and believed that it can be achieved.
In addition, success has to stem and be inspired from the top down as well as the bottom up - and nowhere is this more evident than with the Foundation’s awe- inspiring founders.
So, if you didn’t know…
We make (award-winning) beer, sell it and give 100% of the profits to save the ocean…
Every single cent of profit is invested into a accelerating a variety projects which are aimed at restoring and protecting our blue planet.
We all have hard decisions to make in life, choosing which beer to have shouldn’t be one with them.
Ocean Beer: 100% the right choice.