TrafficTubes, London (2026)

02/05/2022

We are committed to leveraging programmatic opportunities through our services to help businesses reduce time costs and maximise the potential of advertising media.

With a diverse portfolio of talent, Traffictubes uses state-of-the-art solutions to provide a seamless service to e-commerce clients and combines cutting-edge models with our own data collected over several years to ensure the quality and effectiveness of advertising is at the next level.

16/02/2022

Marketing automation uses data and technology to accelerate interactions with people, both through external marketing channels and in-house platforms such as the mobile app. While speed is at the heart of automation, combined with true customer insights, it's the ability to engage with them along the way that brings value to people and revenue to your brand.

03/01/2022

As much as you would like to start scaling up your advertising campaign quickly, don't rush! One or two days is not enough time to make that decision. You need to get the first conversions, optimise the campaign, and only then evaluate its success.

It's good that advertising is an area where success is measured in numbers. Let's look at what parameters to rely on to make the right decision.

Which is more important: CTR, CR or ROI?

Here are typical situations you may encounter after launching a campaign:

1) High CTR, but no conversions

This state of affairs indicates that users like the creative, but something is preventing conversions from being completed. You might have the wrong URL for the landing page. This happens even with experienced affiliates.

If you manage to find and solve the problem, the campaign is worth pursuing further, but there is no scaling up yet.

2) Campaign shows positive ROI for several days

ROI is the main parameter for deciding whether to scale. See positive ROI for a few days - expand. It's a good time to scale your campaign. But even here you should not let your guard down: The situation might change at any moment. Keep a close eye on the statistics.

3) ROI is roughly equal to the cost of traffic acquisition but does not yet exceed it
You are approaching the exit of the campaign to the upside. Getting excited and scaling up at this stage is risky. It is better to observe the statistics for another 1-2 days. If the ROI does not increase, it is not worth scaling. There is a very high risk of going into negative equity.
But if you do, watch the statistics closely. As soon as the spread starts to diverge further from income, stop the campaign.

Scaling up an advertising campaign is just as risky as launching it. Any wrong action can ruin everything. But you wouldn't be doing affiliate marketing if you weren't prepared for either outcome. Preferably a good one, of course.
As you begin to expand your advertising campaign, don't forget three things: keep an eye on your daily budget, try out strategies one by one, and analyze the results after each change.

03/01/2022

We use advanced technology to show ads only to highly relevant potential customers who are looking for relevant content. If someone clicks on your ad, you can be sure it's not a random mis-click, but that they are interested in your message.

If you're looking for the right solutions for your commerce, we'd be happy to discuss the possibilities.

07/10/2021

Compared to other types of ads out there, display ads are very unique in how they work and how they target people.

Traditionally many online ads used to be part of a closed network, such as Google’s search ads. Every ad was displayed on Google’s own search engine and was triggered when a user typed in a specific keyword or phrase. If the user never used Google and opted for Bing or Yahoo! instead, then they would never see the ads.

But unlike search ads, display ads are only found on third party websites and the specific ad shown to the user depends on their browsing habits. Almost any website can sign up to Google’s AdSense program and have display ads on their website in a matter of hours. This means that even if someone has never used Google in their life, they’re still very likely to see display ads.

This is one of the biggest advantages of display ads, its reach. Will millions of websites running display ads you can quickly target tens of thousands of websites and users.

Boost your sales with our display ad units. Learn more on traffictubes.com

07/10/2021

How to make online display ads worth it
How unlock success with TrafficTubes display efforts by following these key tips:

We target the right audience
All of the digital targeting capabilities in the world won’t help yield a successful campaign if you don’t know who you want to see your ads. Developing buyer personas is an excellent way to dive deeper in understanding your target audiences. (Click here if you need a helpful place to start with buyer personas). Once we’ve come to conclusions on your ideal customer’s demographics and psychographics, we’ll be equipped to make the best decisions on where to reach them online and prevent your ad from being served to non-prospects.

Ads Run across desktop and mobile
We ensure your campaign is deployed across both mobile and desktop to ensure maximum reach. Media consumption habits vary in accordance to your audience and industry, so it’s in our best interest to be able to reach them on either device throughout their day.

We are thoughtful about your call-to-action and landing pages
It’s ideal to have a clear call-to-action button. Whether you are offering a whitepaper download, a free trial, or a discount, we ensure that your call-to-action button and verbiage are clear and concise. It’s even more important that your landing page is impactful, relevant, and in alignment with your call-to-action. If it’s not, expect a high bounce rate.

We know creative is king
We keep your creative clean, direct, and compelling. To cut through the web’s clutter use an eye-catching focal point that is unique to your brand and visually pleasing to your audience. Also ensure that your creative is responsive (designed to automatically adjust to the ideal size and appearance dependent on the viewer’s device and screen size).

07/10/2021

Where online display shines…
While the technology used to serve and deploy banner ads has dramatically changed, so should our methodology and expectations when launching a campaign. With an average click through rate of .06%, display ads can’t be deployed as a direct ROI or immediate conversion strategy. They are however vital to the greater advertising ecosystem and are ideal for:

Branding
Display ads are a phenomenal tool for building brand awareness and when delivered to the right audience can be less intrusive than other forms of advertising. They are efficient at driving brand recall, establishing market share, and increasing website traffic.

Remarketing
‘Remarketing’ or ‘retargeting’ is a tactic used to serve ads to previous visitors of your website as they continue on their web journey. Remarketing encourages users to reengage with your brand after leaving your website. Advertisers using remarketing can expect (on average) a 76% higher click-through rate when using this tactic. The creative opportunities here are expansive—you can serve anything from special offers or discounts to an invitation enticing users to consider new information.

Lead Capture
When your ads are served to the right audience using a strong call-to-action that includes registering for an offer or submitting a form (such as a whitepaper download, template or free trial), display advertising can generate top-of-funnel leads.

Get your leads with traffictubes.com 💸

07/10/2021

I’ve seen hundreds of thousands of banner ads and what I can say is that only a few ones were simple and easy to understand. I truly believe that they converted better than the complicated ones. Why?

Because people react better to simple than to complicated.

Why do you think that the best math, physics, chemistry, biology or science teachers are the ones who can explain complex things in simple words and make them comprehensible for everybody?

Drop your answer below👇

07/10/2021

It is very important to inform your customers about your product to make it a brand name that people can recognize. For this, they need to be informed about it time and again, until they know it well. Banners can help you with this as you can advertise your product at different places and periods of time. People will keep noticing your brand name and logo and in time, start associating with it.

Having banners will surely get you customers. They visual publicity as well as word of mouth will get you people interested in your product. Thousands of people are going to notice you advertisement on a daily basis on a well-placed banner.

Banner advertising can be set up easily. Just contact us and state your requirements and you are done. We take it forward from that.

Learn More on traffictubes.com

06/10/2021

We help your ecommerce grow by starting,
optimizing and scaling paid advertising programs on PPC,
Shopping, and Social and other advertising chanels.

Rather than trying things widely, we are going to help you focusing on the 1, 2 or 3 channels that will actually make sense for your business. Real growth on the metrics that is important on your business.

TrafficTubes

02/05/2022

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07/10/2021

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