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Monday 9am - 6pm Tuesday 9am - 6pm Wednesday 9am - 6pm Thursday 9am - 6pm Friday 9am - 6pm

Ablayze

Name: Ablayze
Address: London, GB
Telephone: +442071934209

Ablayze is a leading digital agency based in the city of London, specialising in Paid Search, SEO, S

13/06/2023

Important Update: Ablayze Rebrands as Born Media Group
Our Rebrand Story: Rising from the Ashes.

The journey of our company has been one of continuous growth and transformation.

Initially rooted in acquisitions, we ventured into expanding our range of services. But then, the unexpected arrival of the COVID-19 pandemic prompted a moment of reflection.

Amidst the challenges, we rediscovered our true strengths lie in the realms of property and finance.

Our previous venture, Ablayze, served as a valuable learning experience, pushing us through the challenging trenches of business development.

This period of exploration and discovery has molded us into the resilient and adaptable entity we are today.

Like a phoenix rising from the ashes, we have been reborn, with refined processes and a heightened dedication to our clients.
Our renewed focus is centred on specific industries, ensuring a more personalised and tailored approach to meet their unique needs.

You can find us at https://bornmediagroup.com/

03/07/2021

Making sure your website offers the best user experience can be crucial before getting started with Paid Advertising. The last thing you want is to be paying for clicks to then find that the user leaves immediately because they can't find what they're looking for or are struggling to navigate around your site.

Get in touch with our team today for help on getting your site UX in top shape before adding Paid Media to your online marketing strategy!

02/07/2021

Throughout the pandemic an awful lot has changed, including how we advertise our businesses for the best results.

If you haven't started looking at Google Ads as part of your online marketing strategy, now is the time. Get in touch with our team today, we'd love to hear from you!

25/05/2021

If you're looking to attract new business and increase your brand awareness via social media, learning how to utilise Facebook properly is crucial. ⠀
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Check out our Facebook Social Media Tips and get in touch with any questions! ⠀

https://lnkd.in/dec6d7V

24/05/2021

LinkedIn proudly boasts 722 million members, 55 million companies and is available in 24 languages so it’s no wonder that LinkedIn is fast becoming the platform of choice for marketeers around the globe.

Take a flick through our Marketing Tips for LinkedIn and get in touch to discuss your next digital marketing project! https://www.instagram.com/p/CPQZ764lnyt/?utm_medium=copy_link

19/05/2021

Failing to subscribe to multiple social media platforms may prevent you from reaching your full audience. Expand your range and target a wider scope with social media accounts on multiple platforms! Check out our latest Instagram post for more info: https://bit.ly/3fvZoPo

Get in touch today to get your social presence off the ground!

18/05/2021

5 tips on how to stop wasting your budget on Google Ads and start improving the profitability of your campaigns.

1. SKAGs: OUT, Intent: IN
With the way that Google is now treating close keyword variants, Single Keyword Ad Groups ultimately require more time and energy to set up and manage when the initial purpose was to reduce it.

Using SKAGs in 2021 will now result in:
* Multiple ad groups that address the same keyword intent
* Duplicated ad copy that is no longer customisable for each individual search
* Wasted time spent on keyword additions and exclusions, ad copy testing and revisions, and stress about new Google updates.

2. Declutter your campaign, no more wasted ad spend
To reduce wasted ad spend you’ll have to drill down into your Search Query Report to analyse the search terms that trigger your ads. Identifying irrelevant search terms and removing them can dramatically increase your relevance and conversion rate.

3. Double down on your strengths
The best way to make sure you don’t lose any opportunity is to monitor the Impression Share you have on Google result pages.
Lost impressions represent missed opportunities on searches related to the keywords you choose to bid on.

4. Make it shine
Copy and visuals are playing an increasingly important role in campaigns. As a user is exposed to more than 6000 ads daily, you need to stand out to get a chance to attract their attention. The quality of the creative weighs up to 80% in the performance of Google Ad Campaigns.

5. Spend smarter, not more
Make bid adjustments to your most valuable audiences and criteria. It is key to integrate dimensions for audiences for your campaigns: socio-demographics, time of the day/day of the week, geography, devices, etc.

10/05/2021

The final instalment of our online messaging series!

As you can see from this infographic, the multiple forms of online messaging available attract a number of different generations when making initial contact with a brand, with messaging (social/SMS/text/embedded) taking the lead. Other forms such as web chat can be seen closing in with more and more people taking to making first contact in this way too.

Online messaging is certainly something you, as a business, should consider adding to your website to drive conversions!

09/05/2021

Many Millennials and Gen Xers grew up with the slow introduction of instant messaging, texting and emailing, so 'messaging' as a form communication is something that's been ingrained in many peoples minds for many years.

A recent survey by Zendesk found that 40% of Millennials and Gen Xers used messaging tools, whether they be via social media, text or embedded, to make first contact with a brand and make purchases.

Next up, our last instalment on why online messaging is important in this day and age!

08/05/2021

Online messaging has become an imperative part of trading and offering services online due to the recent . Having the ability to reach out to a brand for a (sometimes) immediate answer to a question offers new customers ease of mind and enables them to make purchase decisions more quickly.

Stay tuned for tomorrow's update on why online messaging has become such an important tool!

07/05/2021

With remote working having now become the norm, online chat tools are showing their real potential.

Over the next 3 days we'll be breaking down why messaging channels are becoming ever more popular and essential for online businesses.

Stay tuned!

07/10/2020

Branching into new regions with PPC entails much more than copying your campaigns and changing geographic targeting.

Here are 5 points to help you establish a framework for beginning to target other countries.

Address

London

Opening Hours

Monday	9am - 6pm
Tuesday	9am - 6pm
Wednesday	9am - 6pm
Thursday	9am - 6pm
Friday	9am - 6pm

Telephone

+442071934209

Website

http://www.ablayze.com/

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