12/09/2025
๐ Weโre buzzing to announce that Engage has bagged a Creativepool Bronze Award for our bold and beautifully tactile campaign for Real Madrid C.F.โs 2024 US Summer Tour.
As long-term creative partners of this iconic club, we were trusted once again to bring their brief to life, this time, capturing the energy of their US fanbase and shining a subtle spotlight on a major global sponsor.
From hand-folded stop-motion videos to collage-inspired match posters, the campaign made a serious splash, not just stateside, but across Real Madridโs global channels too.
What started as a brief to excite American fans, turned into:
๐ฝ๏ธ One high-energy announcement video
๐จ Four jaw-dropping posters
๐ One seamless creative story
๐ฌ 7M+ engagements
๐ Tens of millions of views
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Countless โ๐ฅโ in the comments
All of this was powered by a deep understanding of platform culture and high-impact creative, massive shoutout to the entire team that brought this to life and the fans who made the content fly! ๐ ๐ฃ