ICYsocial

ICYsocial BECOME EVERYWHERE 🥶
We Are ICY ❄️
London HQ 🌨 A leading digital marketing agency with humble roots in video production and social media marketing.

A team of multidisciplinary - we are a unique bunch that include data scientists, ad experts, growth hackers and some of the best damn creatives we could get our hands-on. Our mission is simple. By using a combination of data-driven campaigns alongside human-led creativity, we effectively turn your brand from nowhere to EVERYWHERE.

In 2020, over two billion people purchased goods or services online, and during the same year, e-retail sales surpassed ...
21/10/2021

In 2020, over two billion people purchased goods or services online, and during the same year, e-retail sales surpassed 4.2 trillion U.S. dollars worldwide ✨⁠
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In addition, the number of digital buyers is continuously increasing year after year with an estimated projection of 2.14 billion digital buyers by the end of 2021 😲⁠
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The increase should come as no surprise, as web connectivity penetrates us and online shopping becomes more convenient to most of us 💯⁠
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Digital marketing is far different from the traditional form of marketing since it utilizes different digital channels, which:⁠
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• Can provide a straightforward persona of your brand to collect feedback about your customers’ satisfaction with your products.⁠
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• Can make data gathering very easy for you to target the right customers by using their audience's various interests.⁠
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• Can be very affordable to invest in advertising and marketing plans⁠
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But in choosing the best channel, it would still largely depend on the type of business you have and the kind of customers you are targeting 🔥⁠
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After all, not all of these channels are applicable or will work with your business 😲⁠
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Are you interested to know what each of these channels has to offer to help you reach your marketing goals? 🎯⁠
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🖥️ Visit our website to book a free audit with our specialists 💫

The top metric that Instagram has over Facebook is ENGAGEMENT, due to a variety of factors:⁠💡 Text performs better on Fa...
20/10/2021

The top metric that Instagram has over Facebook is ENGAGEMENT, due to a variety of factors:
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💡 Text performs better on Facebook than Instagram, since it tends to fulfil an informational purpose.⁠
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💡 Images, on the other hand, are better left to Instagram, for it largely is about capturing moments.⁠
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And, as obvious as it sounds...⁠
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That’s what makes Instagram so effective for building your brand and gaining popularity, as "captured moments" tend to be a lot more engaged on 😲⁠
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In addition, Instagram gives its audience tons of ways to share different content ✨⁠
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Within the context of any business, the more people that interact with your posts, the more likely your content is to show up in their newsfeed, as it should on any social media platform 💯⁠
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But if you're planning to use Instagram to engage more with your audience, you need to know that this can mean so much more than just receiving likes or new followers 😲⁠
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Curious to know how can you efficiently utilise Instagram to effectively interact and engage with your audience? 🤔⁠
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🖥️ Visit our website to book a free audit with our specialists 💫⁠
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Social media changed the way brands interact with their audience, which has helped popularize a relationship-driven busi...
18/10/2021

Social media changed the way brands interact with their audience, which has helped popularize a relationship-driven business model ✨⁠
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It has made brands to be more transparent and more ready to interact with their customers, completely deviating from the transactional approach 💯⁠
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By focusing on creating an experience that your customers can fall in love with, you must make it about them more than the price and quality of your product or service 💡⁠
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But how exactly can you do this? 🤔⁠
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Your ideal customer will always have an issue that your service or product can solve, that’s why it’s so important to learn as much as you can about them 😲⁠
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By knowing their pain points and their needs, you can effectively focus on providing the value of what you are serving to them, partnered with a YOU-centric marketing strategy ✨⁠
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Only then, you will be able to create a special bond that fosters loyalty while generating the revenue that you're aiming for 🥰⁠
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Established brands are now obviously ahead of you, achieving great results by focusing on who they serve! 🐕‍🦺⁠
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So, how can you do the same and become a more human brand that’s driven by relationships? 🥰 ⁠
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🖥️ Visit our website to book a free audit with our specialists 💫⁠
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⏩ Social media has been a growing industry for years, and it doesn’t seem to be slowing down anytime soon ⏩⁠⁠While Insta...
16/10/2021

⏩ Social media has been a growing industry for years, and it doesn’t seem to be slowing down anytime soon ⏩⁠
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While Instagram may no longer advertise itself as a photo-sharing app and has been shifting its focus on video, users are still able to share static feed posts just as before 👌⁠
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However, this announcement encourages users to start incorporating video into regularly scheduled content more often 😲⁠
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But how this change can be beneficial for your business? 👇⁠
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💡 You have to understand that Instagram is a business and that they want users to stay in the app for as long as possible.⁠
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💡 Clearly, video is a rising trend, making it necessary for businesses to stay up-to-date on the latest trends. ⁠
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💡 This is a huge change for the platform, and it is likely that Instagram will take advantage of this change to increase its user base and revenue. ⁠
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💡 Same goes for you, for this is an opportunity right out of the gate to post content that your audience will spend an extended amount of time-consuming. ⁠
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💡 When you do this, the algorithm will “reward” you by showing your content to more users, which can create waves of positivity for your businesses to boost your brand awareness and increase conversions to improve your profit.⁠
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Instagram’s shift to video comes as no surprise, as many social media platforms are beginning to move away from static images and embrace more dynamic content.⁠
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😎 So, if Instagram is no longer just a photo-sharing app, how can you make the most out of this massive tweak?⁠
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🖥️ Visit our website to book a free audit with our specialists, video content could be the way for you 💫⁠ ⁠
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⁠No matter what kind of business you run, boosting conversions must be a top priority with the use of social media in br...
15/10/2021

⁠No matter what kind of business you run, boosting conversions must be a top priority with the use of social media in bringing tons of referral traffic and leads ✨⁠
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While evidently, Instagram works as it accounts for 10.7% of social referral share to e-commerce sites in comparison to other social media platforms...⁠
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Have you ever wondered why it works? 🤔⁠
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Check out these top 3 reasons why Instagram performs better than its peers 👌⁠
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📱 Users worldwide spend an average of 4.2 hours on mobile apps per day and with Instagram's smartphone-centric UI, there's definitely no question why Instagram is the second-most popular platform with 84% engagement ⁠
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📷 Images make a big difference in an overcrowded social media feed. This is where Instagram shines, equipped with its engaging sale features such as shoppable posts, interactive reels, and stories ⁠
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🗺️ Stories mainly opened up a world of new opportunities for brands with its use of Geo-location tagging, hashtags, text, and also with running ads effectively.⁠
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Now that you know why using Instagram as a marketing tool can be a potential game-changer for your business, how do you ensure that you stay ahead of your competitors? 😲⁠
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🖥️ Visit our website to book a free audit with our specialists 💫⁠ ⁠
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💡 80% of Users Can Recall A Video Ad They Viewed Even After At Least 30 Days Have Passed 💡⁠⁠As a business owner, running...
14/10/2021

💡 80% of Users Can Recall A Video Ad They Viewed Even After At Least 30 Days Have Passed 💡⁠
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As a business owner, running one means that you’re constantly bombarded with “things you should be doing” and the “next best thing.” 💪⁠
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But with this statistic in mind, it would be crazy not to add video content to your marketing efforts 🙄⁠
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Videos have jumped to the top of the list, with a wide range of businesses attesting to their marketing and branding effectiveness 💯⁠
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Now, take some time to look at these other compelling reports, and you’ll be hitting the record button faster than you can say, “money” 💰⁠
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🖥️ Visit our website to book a free audit with our specialists 💫

Branding your Social Media effectively will be a key component in bringing your business to life online. We're sure you'...
12/10/2021

Branding your Social Media effectively will be a key component in bringing your business to life online.

We're sure you've already laid out the look and feel of your brand in your office, stores, especially on your website 👌⁠

In this day and age, there's definitely no reason for you not to do the same on social media 😎⁠
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But the worst thing that you can do with these platforms is to communicate the wrong message to your audience 😱, use it ineffectively or not use it at all!
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👈 Prevent this from happening by following some of our useful points 👈⁠

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🚀 Visit our website for more information on how digital marketing can transform your business online.

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Branding your Social Media effectively will be a key component in bringing your business to life online. ⁠⁠⁠⁠We're sure ...
12/10/2021

Branding your Social Media effectively will be a key component in bringing your business to life online. ⁠⁠
⁠⁠
We're sure you've already laid out the look and feel of your brand in your office, stores, especially on your website 👌⁠⁠
⁠⁠
In this day and age, there's definitely no reason for you not to do the same on social media 😎⁠⁠
⁠⁠
But the worst thing that you can do with these platforms is to communicate the wrong message to your audience 😱, use it ineffectively or not use it at all! ⁠⁠
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👈 Prevent this from happening by following some of our useful points 👈⁠⁠
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🚀 Visit our website for more information on how digital marketing can transform your business online. ⁠⁠
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Finding the Determination to Never Give Up, and Never Quit! 🤝⁠⁠⁠⁠For over a decade, the real "game master" of Squid Game...
09/10/2021

Finding the Determination to Never Give Up, and Never Quit! 🤝⁠⁠
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For over a decade, the real "game master" of Squid Game, Hwang Dong-Hyuk, faced countless rejections when he was pitching the material to numerous studios and production companies, tagging it to be "weird, unrealistic and grotesque" 😒⁠⁠
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But despite this, he still continued to rise to the challenge 💪⁠⁠
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Over the years, he made numerous tweaks from the OG draft, until Netflix expressed genuine interest, making it possible to finally be created in 2019 ❤️⁠⁠
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It was reported to be originally titled "Round Six", but is later changed to its well-received title and became a super hit! 💯⁠⁠
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His story is a true testament to having great resolve if you want to achieve success in life. Despite repeated failures, that didn't stop him to try until success is achieved ✨⁠⁠
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And neither should you 😲⁠⁠
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To simply put, giving up is not an option! 🔥

✨ Starting Your Own Business Can Be Genuinely Thrilling and Exciting ✨⁠⁠BUT this can also be daunting, given the fact th...
08/10/2021

✨ Starting Your Own Business Can Be Genuinely Thrilling and Exciting ✨⁠
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BUT this can also be daunting, given the fact that it will require a significant amount of time, resources, and energy to start and make it grow 🤔😱⁠
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Let's face it. Various challenges, which can potentially wreak havoc, may arise without you even noticing 😭⁠
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This can be a lot to take, considering that YOU'RE. JUST. STARTING. OUT.⁠
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Even so, it always pays well to have a strong plan and vision for everything 🤠⁠
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👉 If you are launching a startup, you might as well consider creating a simple and straightforward business plan using the 5W's:⁠
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🧑‍🤝‍🧑 Who? ⁠
You need to understand your ideal customers – from their demographics, their interests, their life circumstances. The better you know who they are, the better you can serve and deliver value to them⁠
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🤔 What? ⁠
What do you plan to sell? In your business plan outline, you need to include a discussion of what it is you are selling and clearly define how beneficial it is and what makes it different. In other words, you need to stand out from the crowd of alternatives.⁠
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⏲️ When?⁠
When do you plan on launching? Make sure to plan out your product launch strategy, to make sure that everyone within your company, your partners, and your ideal customers will know about your new product.⁠
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📌 Where? ⁠
Location is going to be increasingly important. Will you work out of your home or rent office space? Here, you will indicate the types of facilities needed to run your business. ⁠
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💡 Why? ⁠
You need to understand where you're coming from as an aspiring business owner (and be able to explain) why someone would use your product or service, and why your ideal customer would pay for any services you offer. ⁠
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👉 Setting these business pillars can be a game-changer, let alone provide you peace of mind as someone who's now on the cusp towards handling a business!⁠
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Double-tap this post if you liked it! 😊

✨ Get To (Briefly) Know About Us! ✨⁠⁠❄️ We Are Icy⁠⁠Founded with a passionate spirit and an intuitive perspective to cut...
07/10/2021

✨ Get To (Briefly) Know About Us! ✨⁠
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❄️ We Are Icy⁠
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Founded with a passionate spirit and an intuitive perspective to cut through the ever-evolving marketing industry, we are a growing team of creatives who understand how a single piece of carefully created content can communicate your brand’s meaningful messages, making it easy to find and hard to forget. Turning them into an integral part of your audiences' lives.⁠
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❄️ We Play To Our Strengths⁠
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We aim to be at the top of what we do. Given the rapid pace of design and technology, we strive to improve every day to drive positive business outcomes with the best-in-class Social Advertisements, Influencer Marketing, Community Growth & Management, SEO and Content Creation and Marketing Services.⁠
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❄️ Let’s Thrive Together⁠
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We know that building high-quality campaigns and strategies from the ground up takes a lot of time and effort, but it's important for us to make you feel included by taking you through the whole process of crafting marketing pieces that will define your brand in this evolving online world.⁠

www.icysocial.com

Make a tweak this month in the right direction.⁠⁠Try something different; here at we will be focusing more on meditatin...
02/08/2021

Make a tweak this month in the right direction.⁠
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Try something different; here at we will be focusing more on meditating, even if it's momentarily - following a short meditation, your creativity can skyrocket. 🚀⁠
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Interested in joining us? 😄⁠
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Here's a quick guide on how to start! 💫⁠
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⛳ Basic mindfulness meditation 💆⁠
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1. Sit on a straight-backed chair or cross-legged on the floor.⁠
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2. Focus on an aspect of your breathing, such as the sensation of air flowing into your nostrils and out of your mouth, or your belly rising and falling as you inhale and exhale.⁠
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3. Once you've narrowed your concentration in this way, begin to widen your focus. Become aware of sounds, sensations, and ideas.⁠
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4. Embrace and consider each thought or sensation without judging it as good or bad. If your mind starts to race, return your focus to your breathing. Then expand your awareness again.⁠
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Let us know how you get on 💯⁠

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