GrowthGirls

09/06/2026

Behind every product there’s a person questioning how things are done. This is hers...

I’m Hayley Shalam, founder of Fusilli.
And through this brand,
I wanted to challenge the idea
that curls need to look perfect to be beautiful.
To simplify what was overcomplicated.
To focus on what actually works.
Not more.
Just better.

06/06/2026

Growth stories are not just about business. They’re about people.
The decisions they make.
The moments that shape everything that follows.

Because what builds a company
is rarely just strategy.

It’s judgment.
Timing.
And everything happening in between.

04/06/2026

Most industries grow by adding more. More steps. More products. More complexity.
Because complexity sells.

But sometimes, growth comes from doing the opposite.
From stripping things back to what actually matters.

For Hayley, that meant simplifying everything and focusing on what really works.

Not more.
Just better.

02/01/2026

Your 2026 experiment starts now!
👩‍🔬 Hypothesis: This will be your best-performing year yet.
🧪Test: Focus × smart growth.
📈 Metrics: Less distraction. More momentum.

As you step into 2026, we’re rooting for a year where your efforts compound, your strategy sharpens, and your work finally feels aligned with the results. Here’s to testing boldly, learning fast, and keeping only what moves the needle.

Happy New Year,
The GrowthGirls team ✨

22/12/2025

It’s Christmas time. The season of long tables, full plates, and ideas that need… a little more time in the oven.

We’ve spent the year militarizing marketing language. Campaigns. Targets. Firepower. Ex*****on.

But December hits differently. So instead of “deploying strategies,” let’s talk about the terms marketing borrowed from cooking!

Because nothing says end-of-year reflection like a good holiday feast

Some ideas need to ✨marinate✨ before they’re served.

Others are still ✨simmering✨ and definitely not ready to come off the stove.

We’ve all spotted a ✨half-baked✨ idea at the table.

And we’ve all shared a ✨raw ✨insight that needed a bit more seasoning before being said out loud.

Every team swears they have the ✨recipe✨ for success.

Some follow it religiously. Others prefer the ✨test kitchen✨ approach and see what explodes.

Then there’s the ✨secret sauce✨. The thing everyone asks about and no one really wants to explain.

You add ✨spice✨ to stand out.

You ✨taste test✨ with your audience.

You ✨season to taste✨, because not everyone likes the same flavor.

Sometimes the message comes out ✨too salty✨.

Other times… painfully bland.

And of course, every company dinner has that moment when there are ✨too many cooks in the kitchen✨ and suddenly no one knows who was supposed to set the table.

So here’s your gentle Christmas reminder 🎄

Some conversations are better had over food.

Happy holidays. May your ideas be well-seasoned and your table very full. 🍷✨

06/08/2025

🔥 Is Investing in Social Media Trends Worth Your Budget?

Every week, there’s a new viral sound, meme, or TikTok challenge.
And every week, marketers ask the same question:
Should we jump on this trend?
📈 Sometimes, the right trend can skyrocket your visibility.
🤡 Sometimes, it just makes you look... out of touch.

In our latest blog post, we break down:
✅ 6 smart questions to ask before investing in a trend
✅ The difference between micro vs. macro trends
✅ How long trends actually last on TikTok, IG, X & more
✅ 14+ free tools to help you spot the right trend at the right time
✅ BONUS: A free worksheet to help your team assess trend ROI in 10 minutes
🔗 Read the full post + grab your worksheet here: https://growthgirls.com/blog/social-media-trends/

📣 Pro tip from our team:
If your intern rolls their eyes when you pitch a trend, it’s probably too late. 😅

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Discover when to jump on social media trends and when to skip them. Learn how to spot the right trend for your brand and make your marketing budget count.

27/02/2025

Our latest obsession is GPS jewelry. When in danger it shares your location with preferred contact and emergency services.

15/07/2024

📖Social Media Dictionary 📖

🚀We highkey love making brands grow!

10/07/2024

🎤Taylor Swift: The Marketing Strategy Of A Global Icon🎤

Here at GrowthGirls, we are Swifties big time! But, there’s more about the effortless charms, charismatic performances and genius lyrics of the young actress that we admire. 😍

More than just a performer, Taylor Swift (and her team of ultra-talented marketers) has managed to captivate the general audience and create one of the most loyal fanbases in the world.

From masterful storytelling and authentic vulnerability to strategic reinventions and fan engagement, learn how the global icon keeps her fans restlessly following her every move - and maybe, apply one thing or two for your brand’s marketing strategy!😉

05/07/2024

🚀 Discover Netherlands's Top Startup Accelerators!

🌍These innovative startups are making leaps in health tech, fintech, fashion, agriculture - and so much more - by revolutionizing the field of entrepreneurial sustainability and technological innovation.

Want to see who else made the list? Discover the top 20 Dutch Startups 👉 https://growthgirls.com/blog/the-20-best-startup-accelerators-in-amsterdam/