04/11/2023
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๐ฎ๐ฅ๐ฅ-๐๐ข๐ฆ๐ ๐๐ซ๐๐๐ญ๐ข๐ฏ๐ ๐๐ข๐ ๐ข๐ญ๐๐ฅ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐๐ฑ๐ฉ๐๐ซ๐ญ (๐๐๐ฆ๐จ๐ญ๐)
Overview:
We are in pursuit of a Full-Time Digital Marketing Expert who exhibits robust expertise across SEO, Google Ads, and Facebook Marketing. This remote position calls for a versatile professional with demonstrated proficiency in enhancing online presence and executing comprehensive digital advertising campaigns across all fronts, ensuring a strong performance in local SEO, strategic Google Ads placements, and impactful Facebook Marketing initiatives.
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โข Strategize and execute SEO campaigns to improve local search rankings.
โข Conduct in-depth analysis of client websites, delivering comprehensive SEO performance reports.
โข Develop clear, persuasive proposals and SEO reports using platforms like Canva and PowerPoint, etc.
โข Articulate SEO performance metrics in detailed reports for clients.
Manage and optimize Google Ads and Facebook Ads campaigns, a core part of the role's responsibilities.
โข Leverage WordPress to refine and enhance web content, maintaining compliance with SEO best practices.
โข Drive link-building initiatives to bolster clients' online presence.
Generate daily SEO action plans and strategies for a variety of projects.
โข Perform strategic SEO audits for new client websites, assessing their current digital footprint, and craft a comprehensive proposal that outlines a tailored SEO enhancement plan.
โข Exhibit proficiency in niche and product research, with an ability to delve deep into various topics, understanding market trends and customer behavior to inform and optimize our SEO and ad campaigns
๐๐๐ช๐ฎ๐ข๐ซ๐๐ฆ๐๐ง๐ญ๐ฌ:
โข Foundation Knowledge of Semantic SEO: Candidates must possess a solid grasp of Semantic SEO principles, showcasing their capability to optimize content by understanding and applying contextual meanings and relationships between words, thus improving search relevance and user experience.
โข Proven track record in SEO, particularly in local SEO for diverse clientele.
โข Exceptional English communication skills for presenting SEO strategies and outcomes.
โข Proficient with presentation and SEO tools.
โข Mandatory expertise in Google Ads and Facebook Ads.
โข Familiar with WordPress and Page builders for content editing and updating Design.
โข Adept at crafting and implementing backlink strategies for SEO.
โข Understanding of CHATGPT and ability to write prompts and use for writing and structuring SEO-optimized content is highly desirable.
โข Able to detail and execute a daily list of actionable SEO tasks.
๐๐ก๐๐ญ ๐๐ ๐๐๐๐๐ซ:
โข A competitive salary with performance-related bonuses.
โข The option to work remotely.
โข Opportunities for professional development in the burgeoning field of Advance digital marketing, Client communication and satisfaction, market research, product research, Web development , AI applications Development and more.
โข Exposure to a diverse array of SEO projects that will expand your skill set.
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As a pivotal step in our application process, we invite you to showcase your digital marketing acumen through a practical task. This exercise will not only demonstrate your expertise but will also give us insight into your strategic approach.
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Website Audit: Perform a thorough SEO audit of "https://employerretentionsolutions.com/". Your goal is to analyze their current online presence and identify areas for improvement.
๐๐๐ ๐๐ฎ๐๐ข๐ญ ๐๐๐ฉ๐จ๐ซ๐ญ & ๐๐ญ๐ซ๐๐ญ๐๐ ๐ฒ ๐๐ง๐ ๐๐ซ๐จ๐ฉ๐จ๐ฌ๐๐ฅ: Prepare a detailed report of your audit findings. Subsequently, develop a basic compelling SEO strategy tailored to the websiteโs needs, designed to bolster their search engine rankings and online visibility.
๐๐จ๐จ๐ ๐ฅ๐ ๐๐๐ฌ ๐๐ซ๐จ๐ฉ๐จ๐ฌ๐๐ฅ: Craft a thoughtful proposal for Google Ads, highlighting how this could work synergistically with the SEO plan to maximize the website's traffic and lead generation.
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Your audit should be meticulous and indicative of your ability to diagnose and enhance a website's SEO performance.
The SEO report should clearly explain why each area of opportunity is important, especially considering we have not previously implemented SEO strategies.
Your proposal for Google Ads must be convincing, illustrating the potential return on investment and the added value of integrating it with SEO efforts.
Please present your report and proposal in a professional format using a design tool like Canva, or any other platform you prefer, to ensure visual appeal and clarity.
The final submission must include a PDF of your report and proposal. If you choose to use a Google Sheet or for additional data, please provide this along with PDF as well.
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๐๐ ๐๐๐๐๐๐๐๐๐๐:
Upon completion of your task, please upload the PDF report and proposal files directly through the application form. Ensure the documents are well-organized, and all information is conveyed in a manner that can be easily understood by stakeholders with no prior knowledge of SEO or Google Ads.
This task is your opportunity to impress us with your strategic thinking, your understanding of SEO and Google Ads, and your ability to communicate complex ideas effectively.
We're looking for a candidate who not only has the technical know-how but also the persuasive skills to bring stakeholders on board with new digital marketing initiatives.
We look forward to seeing your innovative approach and how you envision translating digital marketing strategies into tangible business growth for Employer Retention Solutions.
Good luck, and we're excited to review your proposal!
๐๐จ๐ฐ ๐ญ๐จ ๐๐ฉ๐ฉ๐ฅ๐ฒ:
Please submit your resume and a cover letter that highlights your SEO experience, particularly in local SEO projects. Detail your proficiency with Google Ads and Facebook Ads, and explain how you have used CHATGPT for content creation, including structuring and formatting for SEO optimization.
Send applications to https://forms.gle/c7fgKnqSkLxtjS2k9
๐๐ฉ๐ฉ๐ฅ๐ข๐๐๐ญ๐ข๐จ๐ง ๐๐๐๐๐ฅ๐ข๐ง๐: November 11, 2023
Join us and contribute to propelling our clients to new heights in the digital world. We'd love for you to apply. Step into a pivotal role in our Digital Marketing strategy and elevate our clients above their competition.
