StonedCrows

19/07/2021

A bespoke blog post, When The Dust Has Settled. https://buff.ly/3xTAEsn

19/05/2021

Stop This Now. A bespoke blog article...

So, yes, I’ve been off the grid for a while. Apologies about that - no excuses other than that my new job is keeping me very busy, but a great busy at that. Anyway, what prompted this rather out-of-the-blue and non-Tuesday post? ‘Black hat marketing’. Even that term annoys me. It makes it soun...

02/03/2021

Blog time... Hi {FirstName} .

Ugh. Don’t you just hate that? They say that first impressions count, so what better way to make sure your email is immediately deleted than to use a salutation which comes through like that. Now, there are actually three key problems with the title example, not just the fact that the first name h...

23/02/2021

Blog time, peops:

Have you heard of Never Been Seen by the Science Museum? No? Wow, check this out now: https://www.sciencemuseumgroup.org.uk/blog/never-been-seen/ It ticks two key boxes when it comes to engagement: exclusivity, and difference. Now, I’ve covered the latter a few times - check out Time For The Goril...

16/02/2021

My bloggy senses are tingling... Persona Grata.

Who are your customers? No, please don’t send me an Excel list, that’s not what I mean - plus, GDPR, eh? But I appreciate the sentiment. I’m being facetious, because knowing your own customers is tricky. You can have all the detail you want about what they’ve purchased, how many years they.....

09/02/2021

So. SEO? Oh? It’s blog time:

So. SEO? Oh. If you’re struggling to figure out what you need to do, I understand how you feel. It is a minefield out there, with so much information - and some of it conflicting, too. Here’s a bit of advice for starters - there is no quick fix for SEO, so ignore anyone telling you otherwise, es...

09/02/2021

So. SEO? Oh. It’s blog time:

So. SEO? Oh. If you’re struggling to figure out what you need to do, I understand how you feel. It is a minefield out there, with so much information - and some of it conflicting, too. Here’s a bit of advice for starters - there is no quick fix for SEO, so ignore anyone telling you otherwise, es...

02/02/2021

It’s marketing blog time!

What sells? No, not that. I’m talking about popularity. Popularity sells. At the root of it, we’re all hardwired to like what others like. Ok, that’s a bit of a leap. Yes, you’re right, we don’t all like the same things. And yes, people can be very, very different - some of us prefer to go...

26/01/2021

Time for a the personal blog? Enter Your Domain.

Ok, so I’m not a domain guru, but I know a few bits and pieces which might help you when talking to your provider (which should always be your first port of call if you don't have a dedicated IT professional). First things first... How are you sending promotional emails? One-by-one via Outlook, Gm...

22/01/2021

19/01/2021

Michael McIntyre and Mystic Meg...

Two people you wouldn’t usually put together? You’re not wrong, but hear me out. First off, a quick intro for those out the know. Michael McIntyre is a now-household name in the UK; a chirpy, prancing, observational comedian who rose to have his own roadshow on prime time telly. Mystic Meg is al...